This may seem obvious but everybody should start with these marketing research steps before developing their digital strategy. However, it’s surprising how many people don’t. Most businesses will have specific audiences they sell to and the more specific you can get about your audiences the better. Research is the most essential part of any strategy […]
Michael Shanahan
SMART goals lead to smarter marketing
I almost didn’t write a post about SMART goals for marketing because the term has been around for a long time and some readers will dismiss it, thinking, I’ve heard all of this before. However, that’s exactly why I think this post is so important. It is one thing to be aware of SMART goals, […]