Let’s talk about something crucial but often overlooked—our well-being, both personal and professional.
Whether it's nurturing our physical health or staying ahead in our marketing strategies, these aspects are deeply connected.
Inspired by a chat I had with David Olney on Season 5 Episode 4 of our podcast, Talking About Marketing, and a subsequent conversation on FIVEaa with Richard Pascoe, I've found that maintaining wellness and staying proactive in marketing are surprisingly similar journeys.
The Fitness-Minded Marketing Strategy
In the podcast, David and I tackled the topic of well-being, both physical and mental, and how it translates into business. It all kicked off with a call from Alexandra (Ali) Lopez, a vocal coach, which opened up a broader discussion about balancing work, fitness, and everything in between.
Here’s the truth bomb: taking preemptive action is your golden ticket. Whether you're trying to get in better shape or improve your business, waiting until there's an emergency is not the way to go.
Think about it: the sooner you take those initial steps toward well-being—whether that means starting a new fitness routine or a marketing initiative—the easier it becomes to handle whatever tough challenges life throws at you.
For example, my own fitness journey started simply enough with a bit of walking and visits to an exercise physiologist. But when a friend, Richard Pascoe, nudged me to join a regular gym, Fitness Habitat, it became not just an activity, but a lifestyle.
And the result? Not only did my physical health improve, but so did my mental readiness to tackle obstacles.
Here’s the kicker: When it comes to marketing, the story's the same. Often, we present an idea to clients—a relatively simple and manageable step like starting a blog or a regular social media update—and guess what? They're too "busy." It doesn't seem urgent.
But just like with fitness, if you wait until you're deep in the hole, it takes way more energy, resources, and time to climb out.
Marketing, like physical well-being, thrives on preemptive action. When you spot the first sign of trouble—or better yet, before you even see any signs—that’s the time to move.
A small effort upfront can save you mountains of sweat and struggle later on.
David’s Wisdom: “Behave In A Way That Makes It Easy To Trust You”
Then, David dropped one of the most profound truths I've heard in a long time.
He told a story about a conversation with a colleague in the US.
They were pondering, "What's one guiding principle that could make life better for everyone?" The answer: Behave in a way that makes it easy to trust you.
So simple, yet so transformative.
If people can trust you, whether it’s in your personal life or business dealings, then most problems will just melt away.
And this fits perfectly with the whole theme of being preemptive.
In marketing, your consistency and reliability build that trust.
When you make the right moves before the market shifts, your customers will see that you’re on top of things, making it easier to rely on you.
David mentioned how my commitment to fitness has made it easy for Richard to trust me—I said I’d do it, and I did it. It’s social proof in action. And it's not only good for the people around you; it’s good for your soul too.
The same goes for business and marketing.
Are you behaving in a way that makes it easy for your customers to trust you? Are you taking those early steps to show you’re in it for the long haul? If so, you’re on a solid path to success.
Take Action Now—Because That’s Where The Magic Happens
Whether you're ready to dust off those gym shoes or start a blog, it’s about taking action now.
Think of every preemptive step you take as laying down solid pavement on your road to success—whether it’s your health journey or marketing strategy. The sooner you start, the stronger that foundation will be when the inevitable bumps come along.
So, my challenge to you is this: Take that first step today. Pick one thing that’s been nagging at you—a marketing project you’ve been putting off or a health goal you’ve been procrastinating on—and commit to it.
You’ll be amazed at how much easier it is to navigate the twists and turns of business and life when you’re ahead of the curve.
Remember, preemptive action is like compound interest—it builds up over time, creating resilience, trust, and opportunities that make the tough stuff just a bit easier to handle.
Image: Steve Davis at Fitness Habitat, with his daughter, AJ.