Hear how we think before you commit to working together
You’re considering whether Talked About Marketing fits your needs. Fair enough. Before you book a Strategic Clarity Session or any paid work, you deserve to know how we actually think.
These podcasts and articles aren’t marketing fluff. They’re practical thinking about business, marketing, and communication challenges. Real problems. Clear frameworks. No jargon.
If what you read and hear here resonates, you’ll know we’re the right fit. If it doesn’t, you’ve saved yourself time and money.
Start here.
Talking About Marketing Podcast Selected Episodes
Every fortnight, Steve Davis and David Olney explore marketing through their own “4 Ps of Podcasting”: Person, Principles, Problems, and Perspicacity.
Person: Tips for your work, career, and life. Business is personal.
Principles: Key marketing concepts made practical and accessible.
Problems: Your questions from the mailbag answered [email protected].
Perspicacity: Learning from past campaigns to sharpen current thinking.
It’s 20-30 minutes of straight talk. No fluff. No mystique. Just two people who’ve spent decades helping businesses get clear about what they do.
This is where you hear the interplay between Steve’s expansive storytelling and David’s concise insights. Our shared willingness to challenge assumptions. Our ability to make complex concepts accessible through humour and analogy.
From hamburger analogies to AI flattery, Steve and David explore why conscious choice matters more than technological convenience when business
Discover how precise market targeting and impactful communication can transform your small business, alongside critiques of outdated marketing tactics and
Why you should validate and fascinate people Don’t you wish you could weave some words and have people fall under
In the 80s it was “fake it ’til you’ve made it” but David Olney argues start with competence and confidence
From a Kiwi diplomat’s disillusionment at Facebook to a poignant look at our digital social contracts, we explore how the
Why should you not be unnecessarily anxious about undertaking a new activity? Because you already have valuable experience, skills, and
The Adelaide Show Podcast
Steve’s solo podcast has been exploring Adelaide’s culture, creativity, and community since 2013. More than 400 episodes interviewing musicians, artists, business owners, politicians, and community leaders.
Awarded Silver for Best Interview Podcast in Australia. If you want to hear Steve’s interviewing style and pattern recognition in action, you’ll hear it at The Adelaide Show Podcast.
Talked About Marketing Selected Articles
We’ve written dozens of articles over 20+ years working with small businesses and organizations. These are the ones that get shared most, referenced most, and seem to help people actually think differently about their work.
This past week, while delivering a series of workshops titled Designing Better Customer Service in Tourism on behalf of TiCSA
If you’ve ever browsed a tourism website and felt completely uninspired, you’re not alone. This week, during my chat with
LinkedIn usage has spiked during Covid-19 restrictions, with some reports saying traffic is up by 300%, and I hate to
I’m enchanted you are reading this. It’s my reflection on Taylor Swift marketing techniques I observed during my recent attendance
I wrote a blog post six years ago entitled, 3 powerful reasons for using odd numbered lists in your blog
Marketing is a bit like playing a game of darts. You can aim broadly and hope to hit the board
Ready to Move From Listening to Talking?
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