The full collection of insights, tips, and practical thinking from 20+ years working with small businesses
These articles draw on our experience since 2005 working with business owners and leaders across every sector imaginable. Some are practical how-tos. Some are provocations. All are written to help you think more clearly about marketing and communication challenges.
New to our articles? Start with our curated selection of most-shared pieces on the Resources page.
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Talked About Marketing Blog Index
We often say you can’t read the label from inside the bottle. Today, I had to take my own advice.
There’s an old saying in marketing: “It’s impossible to read the label when you’re sitting inside the bottle.” As a
Here’s what my electrician never wondered: What’s it like to be one of my customers? He never imagined the anxiety
Picture this scene. Office workers gather around the water fountain. Filling their cups. Drinking deeply. Walking to the bathroom. Everything
In the early 1970s, Cher had a hit with a song, Gypsies, Tramps, and Thieves, in which she bemoaned the
For more than two years, we have integrated various AI tools into our processes to AMPLIFY our human insights and
I’ve had a strange week with ChatGPT and so I am writing this to remind us all not to get
This blog post is a companion piece to the AI workshop I ran this morning, Beyond Taming: 5 Ways to
Imagine having a chat with a smart and funny stranger at a bar and, next minute, inviting them into your
If you’ve been wondering why your e-commerce efforts feel like pushing water uphill lately, you’re not imagining things. The digital
Almost every post I see on LinkedIn these days, starts with a line following the same playbook, namely, tease the
The digital equivalent of flicking through Women’s Weekly in the doctor’s waiting room just got a serious upgrade. As of
Something curious happened when I started documenting my 6am gym sessions through music. What began as a personal creative project
Last week, I found myself perched at McCracken Estate in Victor Harbor, notepad in hand, surrounded by passionate tourism professionals
We are at a crossroads with the integration of AI with human insight and passion, and as I ponder the
Have you noticed how business owners seem to be under a peculiar trance when it comes to their online marketing?
Back in 2009, I was wandering the world armed with a BlackBerry and an itchy trigger finger on the voice
When wars reshape nations, they transform business landscapes too. As we reflect on the sacrifice of those who served, there
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