The full collection of episodes exploring marketing for business owners and leaders
Every fortnight since 2022, Steve Davis and David Olney have been exploring marketing through their own “4 Ps of Podcasting”: Person, Principles, Problems, and Perspicacity.
This archive contains every episode. Browse by topic, search for specific challenges, or start from the beginning and work your way through.
The 4 Ps of Podcasting:
Person: Tips for your work, career, and life. We believe business is personal.
Principles: Key marketing concepts made practical and accessible for small business owners.
Problems: Your questions from the mailbag answered. Send yours to [email protected]
Perspicacity: Learning from past campaigns to sharpen our thinking today.
Each episode runs 20-30 minutes. No fluff. No marketing mystique. Just practical thinking about real business challenges.
New to the podcast? Start with our curated selection of best episodes on the Resources page.
Talking About Marketing Podcast Episode Index
What does a Henry Lawson poem read aloud on South Australian election night have to do with your small business?
From Ukrainian lecture theatres under air raid sirens to a lawyer’s breakdown in a Sydney office, this episode asks whether
When an FBI behavioral specialist says you can win trust before you speak a word, and AI spam bots try
From a 19th century Russian novelist’s disarming preface to a 1985 fast food fumble, this episode asks one question that
Your mind works like water flowing through channels in a stream, which explains why sometimes the hardest marketing challenges need
From minimum chips and onstage kisses to the biological drivers that make us click buy, we explore why fond memories
From mathematician David Bessis’s meditation on mathematical intuition to Edward de Bono’s 1982 promise of simple computing, we explore why
The path to greater mental bandwidth isn’t doing more with multitasking magic but achieving unconscious competence that frees your mind
From Tim Ferriss’s revelation that systems beat willpower to ChatGPT’s excruciating conversation with itself, we discover why the most disciplined
From Hunter S. Thompson’s scathing Nixon obituary to an intelligence officer’s clarity framework, we explore how separating facts from opinions
From paramedic wisdom to the neuroscience of narrative, we explore how competence creates space for connection and why changing minds
From Viktor Frankl’s concentration camp wisdom to AI style guides that actually sound human, Steve and David explore why finding
From hamburger analogies to AI flattery, Steve and David explore why conscious choice matters more than technological convenience when business
From medieval Danish raiders demanding tribute to modern ransomware attackers, we explore why paying criminals never works and discover the
From Stan McChrystal’s character formula to brain science that explains why your brilliant marketing idea might be too clever for
From the subtle tyranny of “should” versus the liberating possibilities of “could,” we discover how Jonah Berger’s linguistic research reveals
From Rutger Bregman’s moral ambition to Jefferson Fisher’s communication wisdom, we explore why directness beats dancing around difficult conversations while
From action figures as vanity projects to archetypes as marketing shortcuts, we explore why being recognisable isn’t the same as
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