Talking About Marketing Podcast
Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It’s produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming.
Each marketing podcast episode tips its hat to Philip Kotler’s famous “4 Ps of Marketing” (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity.
- Person. Some tips to help you in your work/career/life because we believe business IS personal
- Principles. We discuss a key marketing principle and make it practical
- Problems. We answer your questions from our mailbag – [email protected]
- Perspicacity. We look back at an old campaign to sharpen our thinking today
Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for your journey in business.
Talking About Marketing Podcast Episode Index
From the subtle tyranny of “should” versus the liberating possibilities of “could,” we discover how Jonah Berger’s linguistic research reveals
From Rutger Bregman’s moral ambition to Jefferson Fisher’s communication wisdom, we explore why directness beats dancing around difficult conversations while
From action figures as vanity projects to archetypes as marketing shortcuts, we explore why being recognisable isn’t the same as
From childhood epiphanies to intentional plate placement, we explore how the way you do one thing becomes the way you
From a Kiwi diplomat’s disillusionment at Facebook to a poignant look at our digital social contracts, we explore how the
From the liberating power of giving up a PhD to the cynical domain name ‘gifts’ that become tomorrow’s unexpected bills,
From Rick Caruso’s masterclass in protective foresight to David Lynch’s brilliance in crafting characters we care about, we explore why
From Willie Nelson’s masterclass in brevity to the unsettling world of corporate data harvesting, we explore how sometimes the shortest
This episode explores the courage it takes to walk your own path, from embracing authenticity in personal and professional life
In this episode, we explore Dostoevsky’s reflections on personal integrity and the power of storytelling, dissect Woody Allen’s philosophy of
In this episode of Talking About Marketing, Steve and David delve into Dostoevsky’s wisdom on self-awareness and authenticity, explore the
In this episode, Steve and David explore the deep connection between our instinctual, animalistic “wild creature mind” and how it
Explore how well-being, marketing principles, and timeless campaigns intersect to help small business owners thrive, personally and professionally. In this
Steve Davis and David Olney explore the power of ‘posture’ in professional relationships, highlighting how confidence, trust, and strategic positioning
In a world that pulls us in countless directions, mastering the art of staying present and crafting messages that resonate
Discover how precise market targeting and impactful communication can transform your small business, alongside critiques of outdated marketing tactics and
Explore Essential Habits For Small Business Success! Dive Into Key Routines In Our Special Round-Up Episode From All 4 Seasons.
Explore Economic Challenges, TED Talk Crafting, AI in Marketing, and Human Connections. Essential Insights for Small Business Success. Let’s Make
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