Talking About Marketing Podcast
Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It’s produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming.
Each marketing podcast episode tips its hat to Philip Kotler’s famous “4 Ps of Marketing” (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity.
- Person. Some tips to help you in your work/career/life because we believe business IS personal
- Principles. We discuss a key marketing principle and make it practical
- Problems. We answer your questions from our mailbag – [email protected]
- Perspicacity. We look back at an old campaign to sharpen our thinking today
Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business.
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Talking About Marketing podcast episodes
S02E08 – The 49 Rules
If you find yourself pitching and presenting even when you’re sceptical a sale will result, it’s time to seek the
S02E07 – New Better Best
With news and events sites like Glam Adelaide and CityMag feeding us a fare of headlines spruiking the new and
S02E06 – The Lost Art Of Delayed Gratification
How do you get through to your customers and potential customers in this era when pleasure is not only expected
S02E05 – The Road Less Stupid
To succeed in business we don’t need to do clever things, we just need to do less dumb things Why
S02E04 – The Founder’s Dilemma
Exploring the gap between a leaders’ vision of what their teams should be doing and their teams’ understanding of and
S02E03 – Which Sunglasses Would Heroes Wear?
Is being the hero leading your business really a solo role? We do tend to think of heroes as solo
S02E02 – Belonging To The Brand
Would you join a community build around your brand? If you’re anything like Groucho Marx, you’d refuse to join any
S02E01 – Saying No To Pulling The Wool Over People’s Eyes
The marketing rebellion is here. Are you with us? This is an important start to our second season. Through the
S01E09 – Words To Make The World Do Your Bidding
Why you should validate and fascinate people Don’t you wish you could weave some words and have people fall under