Talking About Marketing Podcast
Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It’s produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming.
Each marketing podcast episode tips its hat to Philip Kotler’s famous “4 Ps of Marketing” (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity.
- Person. Some tips to help you in your work/career/life because we believe business IS personal
- Principles. We discuss a key marketing principle and make it practical
- Problems. We answer your questions from our mailbag – [email protected]
- Perspicacity. We look back at an old campaign to sharpen our thinking today
Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business.
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Talking About Marketing podcast episodes
S03E04 – A Perfect Day With Barbie And A Green Carnation
We return to lighter topics this episode, with Barbie’s saturation in perfection and Oscar Wilde’s clever marketing ploy; with a
S03E03 – Misery, Tragedy, And Community
The “darker” emotional states of misery and tragedy are explored this episode because we have much to learn from them,
S03E02 – You Never Start From Zero
Why should you not be unnecessarily anxious about undertaking a new activity? Because you already have valuable experience, skills, and
S03E01 – How To Write Copy That Sells
It’s hard to write sales copy that doesn’t feel “salesy”, says Ray Edwards, which is why he wrote a book
S02E09 – Understanding The Meganet
How much does AI really understand? How much have we made ourselves its slave through our social media usage? And
S02E08 – The 49 Rules
If you find yourself pitching and presenting even when you are sceptical a sale will result, it is time to
S02E07 – New Better Best
With news and events sites like Glam Adelaide and CityMag feeding us a fare of headlines spruiking the new and
S02E06 – The Lost Art Of Delayed Gratification
How do you get through to your customers and potential customers in this era when pleasure is not only expected
S02E05 – The Road Less Stupid
To succeed in business we don’t need to do clever things, we just need to do less dumb things Why