Talking About Marketing Podcast
Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It’s produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming.
Each marketing podcast episode tips its hat to Philip Kotler’s famous “4 Ps of Marketing” (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity.
- Person. Some tips to help you in your work/career/life because we believe business IS personal
- Principles. We discuss a key marketing principle and make it practical
- Problems. We answer your questions from our mailbag – [email protected]
- Perspicacity. We look back at an old campaign to sharpen our thinking today
Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business.
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Talking About Marketing podcast episodes
S01E09 – Words To Make The World Do Your Bidding
Why you should validate and fascinate people Don’t you wish you could weave some words and have people fall under
S01E08 – Strategic Alignment And Customer Obsession
Empowered employees are the secret to success All the research says empowered employees make a huge and positive impact on
S01E07 – Be Useful, Grateful, And Valuable
Distilling insights from Joe Polish’s What’s In It For Them Joe Polish is a highly capable marketer, but he surprised
S01E06 – To Sell Is Human
You can’t just sell to people, you need to build a relationship with them Not everybody feels comfortable “selling”. In
S01E05 – Burn Social Media Down
There are times you simply need to destroy what exists in order to replace it with something better We go
S01E04 – Writing Without BS
I have made this longer than usual because I have not had time to make it shorter In this episode
S01E03 – The Planning Fallacy
The secret to planning well is to understand that planning does not come naturally; being an expert in one field
S01E02 – Why answer people’s questions? (Inbound vs outboud)
The only ‘trick’ in content marketing is that the content needs to help your ideal customers In this episode of
S01E01 – Finding Your Story To Tell
Revisiting “storytelling” for marketers In this first episode of Talking About Marketing, we cover storytelling by doing a dive into