The full collection of episodes exploring marketing for business owners and leaders
Every fortnight since 2022, Steve Davis and David Olney have been exploring marketing through their own “4 Ps of Podcasting”: Person, Principles, Problems, and Perspicacity.
This archive contains every episode. Browse by topic, search for specific challenges, or start from the beginning and work your way through.
The 4 Ps of Podcasting:
Person: Tips for your work, career, and life. We believe business is personal.
Principles: Key marketing concepts made practical and accessible for small business owners.
Problems: Your questions from the mailbag answered. Send yours to [email protected]
Perspicacity: Learning from past campaigns to sharpen our thinking today.
Each episode runs 20-30 minutes. No fluff. No marketing mystique. Just practical thinking about real business challenges.
New to the podcast? Start with our curated selection of best episodes on the Resources page.
Talking About Marketing Podcast Episode Index
To succeed in business we don’t need to do clever things, we just need to do less dumb things Why
Exploring the gap between a leaders’ vision of what their teams should be doing and their teams’ understanding of and
Is being the hero leading your business really a solo role? We do tend to think of heroes as solo
Would you join a community build around your brand? If you’re anything like Groucho Marx, you’d refuse to join any
The marketing rebellion is here. Are you with us? This is an important start to our second season. Through the
Why you should validate and fascinate people Don’t you wish you could weave some words and have people fall under
Empowered employees are the secret to success All the research says empowered employees make a huge and positive impact on
Distilling insights from Joe Polish’s What’s In It For Them Joe Polish is a highly capable marketer, but he surprised
You can’t just sell to people, you need to build a relationship with them Not everybody feels comfortable “selling”. In
There are times you simply need to destroy what exists in order to replace it with something better We go
I have made this longer than usual because I have not had time to make it shorter In this episode
The secret to planning well is to understand that planning does not come naturally; being an expert in one field
The only ‘trick’ in content marketing is that the content needs to help your ideal customers In this episode of
Revisiting “storytelling” for marketers In this first episode of Talking About Marketing, we cover storytelling by doing a dive into
The test episode of the podcast This is a test file for our new Talking About Marketing podcast launching September
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