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S02E01 – Saying No To Pulling The Wool Over People’s Eyes
The marketing rebellion is here. Are you with us? This is an important start to our second season. Through the
Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It’s produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming.
Each marketing podcast episode tips its hat to Philip Kotler’s famous “4 Ps of Marketing” (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity.
Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business.
The marketing rebellion is here. Are you with us? This is an important start to our second season. Through the
Why you should validate and fascinate people Don’t you wish you could weave some words and have people fall under
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Distilling insights from Joe Polish’s What’s In It For Them Joe Polish is a highly capable marketer, but he surprised
You can’t just sell to people, you need to build a relationship with them Not everybody feels comfortable “selling”. In
There are times you simply need to destroy what exists in order to replace it with something better We go
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The secret to planning well is to understand that planning does not come naturally; being an expert in one field
The only ‘trick’ in content marketing is that the content needs to help your ideal customers In this episode of