Talking About Marketing Podcast
Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It’s produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming.
Each marketing podcast episode tips its hat to Philip Kotler’s famous “4 Ps of Marketing” (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity.
- Person. Some tips to help you in your work/career/life because we believe business IS personal
- Principles. We discuss a key marketing principle and make it practical
- Problems. We answer your questions from our mailbag – [email protected]
- Perspicacity. We look back at an old campaign to sharpen our thinking today
Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for your journey in business.
Talking About Marketing Podcast Episode Index
Dive into an episode where musical theatre wisdom meets our first ‘not recommended’ book review, all while unraveling the paradox
Ask yourself, “What Would Arnold Schwarzenegger Do?” Join us for mind-changing strategies, life lessons, practical business principles, and tech insights.
Pull that handle. Do coins trickle down? Not every time. And that is what hooks humans into addiction. And so
In the 80s it was “fake it ’til you’ve made it” but David Olney argues start with competence and confidence
Social media has long been the place where we’ve been trained to share the little moments, large moments, aspirational moments,
We return to lighter topics this episode, with Barbie’s saturation in perfection and Oscar Wilde’s clever marketing ploy; with a
The “darker” emotional states of misery and tragedy are explored this episode because we have much to learn from them,
Why should you not be unnecessarily anxious about undertaking a new activity? Because you already have valuable experience, skills, and
It’s hard to write sales copy that doesn’t feel “salesy”, says Ray Edwards, which is why he wrote a book
How much does AI really understand? How much have we made ourselves its slave through our social media usage? And
If you find yourself pitching and presenting even when you are sceptical a sale will result, it is time to
With news and events sites like Glam Adelaide and CityMag feeding us a fare of headlines spruiking the new and
How do you get through to your customers and potential customers in this era when pleasure is not only expected
To succeed in business we don’t need to do clever things, we just need to do less dumb things Why
Exploring the gap between a leaders’ vision of what their teams should be doing and their teams’ understanding of and
Is being the hero leading your business really a solo role? We do tend to think of heroes as solo
Would you join a community build around your brand? If you’re anything like Groucho Marx, you’d refuse to join any
The marketing rebellion is here. Are you with us? This is an important start to our second season. Through the
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