We return to lighter topics this episode, with Barbie's saturation in perfection and Oscar Wilde's clever marketing ploy; with a dash of David Sandler pain.
In the Principles segment, Oscar Wilde returns with the mystery of a Green Carnation in his lapel. Yes, this links to our wish to create marketing worth talking about today.
Dear client, Belle Baker, surprises Steve and David with a photo taken from a hotel toilet.
And in the Perspicacity segment, we continue our focus on David Sandler's Sales Submarine, this time the third compartment of Pain.
Get ready to take notes!
Talking About Marketing podcast episode notes with timecodes
01:50 Person This segment focusses on you, the person, because we believe business is personal.
Everything's Perfect, Right?
The record-breaking movie, Barbie, opens with a bright pink scene, saturated in optimism, in which Barbie is overwhelmed by how perfect everything is, again.
Just like her toy namesake, though, there's a sense of "plastic" about this state of affairs and we are alerted to the fact that the happy bubble is about to burst.
There is much to explore with this topic of perfectionism, so click play to see what David and Steve are going to serve up just like Ken in his tennis whites!
13:18 Principles This segment focusses principles you can apply in your business today.
What's With The Green Carnations?
Oscar Wilde went viral in late 19th Century London, through a little prank that had florists struggling to keep up with demand.
Ahead of opening night of his play, Lady Windamere's Fan, Oscar is struck by a cheeky idea; he and his party will all wear green carnations in their button holes, just as the lead character does.
What was the significance of this?
Absolutely nothing, with a side order of annoying the general public because that's how the general public likes to be.
David and Steve discuss the psychology and mechanics of germinating viral content, inspired once again by Matthew Sturgis' brilliant and exhaustive biography of Oscar Wilde, entitled, Oscar, read artfully by Jot Davies.
If you're contemplating getting "talked about", maybe you should ask, what would Oscar do? Although, do so with plenty of nuance because society today is not an apples to apples comparison with London of that era.
25:16 Problems This segment answers questions we've received from clients or listeners.
Who Ordered The Fish In Cubicle 2?
When one of our wonderful clients, Belle Baker, went to "powder her nose" in the Ladies at the Parkside Hotel recently, she had to send Steve a photograph.
That's because the advertising on the back of the cubicle door was delishly cheeky.
Steve and David flush out the insights of the Place in which advertising is seen.
28:43 Perspicacity This segment is designed to sharpen our thinking by reflecting on a case study from the past.
Sandler Sales Submarine Part Three: Pain
Each Perspicacity segment this series, will focus on one part of the Sandler Selling System, Up-Front Contract.
David Sandler argues understanding the pain your potential customer or client is feeling, and communicating that knowledge back to them, is crucial for ensuring a sale can ever take place.
No pain, no sale. It's as simple as that.
Or is it?
David shares his extra twise on this advice.
Our conversation is being guided by David Sandler's excellent book, You Can't Teach A Kid To Ride A Bike At A Seminar, Second Edition.