Give your brand a free throw with these branding exercises
When it comes to branding exercises, I derive much inspiration from top-scoring NBA basketball player, Rick Barry, who was ridiculed for his unorthodox underarm technique when taking free throws, despite
Want to discover South Australian tourism treasures? Start with Visitor Information Centres’ pearls of wisdom
Whether you’re a tourist ready to explore South Australia or an operator working in the South Australian tourism sector, staff and volunteers in our Visitor Information Centres have pearls of
Is your website a dog’s breakfast? Great, now throw Google an SEO bone
A dog’s breakfast is meant to mean something messy and disorganised but if you use it to mean you’re feeding your happy dog, then it can be a great description
Russian warship go f*ck yourself: Should your brand take a stand during war?
It’s a luxurious question for marketers here in Australia and other parts of the West, should your brand take a stand during war? For businesses, workers, and families in Ukraine,
A marketer’s search for meaning: Time to decide what’s important
As I emerge from a self-imposed “holiday” from social media and a summer of fruitful reading, I am wrestling with a challenge that could be termed as a marketer’s search
Reboot your business by rebooting yourself for 2022: Reflections from a day at the cricket
As the 2021 Christmas season approaches (quickly), I am writing this short reflection about how it’s possible and why it’s important to reboot your business by rebooting yourself for 2022.
Hallelujah: New resources to boost online security for small business
When I mention online security for small business I do note that many, many business people’s eyes just glaze over. I get it. It can be a dry topic and
Customer Service Marketing in a time of Covid
The term, Customer Service Marketing, compels us to pay close attention to that part of the customer journey when the brand and the customer interact and/or transact. This is what
7 quick wins for small business cybersecurity: How to keep your website, passwords, and email secure
Small businesses are the target of 43% of all cybercrimes, and that number is increasing, which is why I’ve put together this article of small business cybersecurity quick wins. The
3 insights and a diagram from the SA Business Conference 2021 in Gawler
When you go to an event like the SA Business Conference, organised by the Gawler Business Development Group, you usually expect to come away with at least one insight to
A hat-trick of business and marketing insights from cricket
Inspiration can strike us anywhere and in my case it came hurtling towards me at speeds of 135 km/h. I am referring to some business and marketing insights gleaned from
Who moved my Facebook?
Facebook’s blunt blocking of any Business Pages that loosely might be characterised as “news sites” has caused a stir within some sections of the Facebook community and wreaked havoc upon
But it’s not Google: Will Bing cover the gap if and when we lost THAT search engine?
A few clients have asked us whether or not they should be worried by Google’s threat to remove Google Search from Australia if the government introduces its News Media Bargaining
Nasty, brutish, and fast: The truth about ecommerce
There’s no doubt that if you’re considering online sales as part of your business strategy, the truth about ecommerce in this era of Amazon, echoes the famous saying by Thomas
8 essential marketing research steps every digital strategy needs
This may seem obvious but everybody should start with these marketing research steps before developing their digital strategy. However, it’s surprising how many people don’t. Most businesses will have specific