Blog articles by Talked About Marketing
Do you like getting tips, insights, and discussion about topics and principles in Marketing? If so, you’ve found our collection of articles written for business owners and leaders, drawing on our experience from 20+ years working “at the coalface” (as they used to say before global warming).
We hope you find them helpful and if you’d like to start with the most popular articles, they are:
- How to humblebrag on LinkedIn like a pro – if you want to
- 3 updated reasons for using odd-numbered lists in your blog post titles
- 8 essential marketing research steps every digital strategy needs
- Want to discover South Australian tourism treasures? Start with Visitor Information Centres’ pearls of wisdom
- SMART goals lead to smarter marketing
Like to suggest a topic to cover? Send us your questions via our contact page and we might even include them in our podcast, Talking About Marketing.

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Talked About Marketing Blog Index

Blogging For Professional Development: Just What The GP Of Marketing Ordered
Since 2005, I have been advocating for the use of blogging for professional development and now I’m also adding podcasting

Confidence Or Competence? What Comes First For Publicly Promoting Your Brand?
Working out how to empower people always involves building up both their confidence and competence, but deciding on which one

Anxious About Decision Making? You Never Start From Zero
One of the things David Olney has brought to Talked About Marketing planning days, is an important concept that dilutes

What’s The Point In Belonging To The Brand?
In this era of companies letting staff go impersonally by SMS or email, it’s hard to find arguments to support

X Usurps Twitter – The Bird Has Flown
One wonders if The Beatles were being prophetic when singing the following lines from Norwegian Wood: And when I awoke

Do You Do Authentic Marketing?
What is the difference between authentic marketing and superficial marketing? Authentic marketing uses care as its true north. That means