Marketing Blog
There's only one thing better than reading about marketing and that's writing about marketingTalked About Marketing Blog
Welcome to the library of marketing blogs by Steve Davis
Steve Davis has published hundreds of blog posts about marketing and communication and now, at Talked About Marketing, he is starting afresh. If you’re here during mid-2019, you’ll find only a few articles for now but there’ll be more because blogging is life! Well, blogging is certainly what adds life to marketing efforts (and professional development). You might also want to subscribe to the Talked About Marketing monthly newsletter because it will bundle up recent writings into one place, while alerting you to new workshops and events that might benefit your business.
Workshop Video
DIY Smartphone Photos and Videos
This is one of the group-devised videos made by participants in my workshop to help you get the most out of your smartphone. It was offered through the Adelaide Business Hub Digital Solutions SA program.
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Marketing Articles
SMART goals lead to smarter marketing
I almost didn't write a post about SMART goals for marketing because the term has been around for a long time and some readers will dismiss it, thinking, I've heard all of this before. However, that's exactly why I think this post is so important. It is one thing to...
Exposing yourself to social media marketing
There were a number of themes developed during my social media marketing workshop with members of the Australian Institute of Professional Photography SA branch last week, that might be worth tucking into an album for future reference. They centered around taking time...
Raising a finger to empathy in business: Marketing lessons from Ceduna and Kangaroo Island
This will be one of the shortest blogs I've ever written because it is about an observation from my recent road trip about the importance of empathy in business. The two elements that prompted this reflection were the series of workshops I am currently running for the...
My Why, my Why, my kingdom for a Why: How you can unlock drive and clarity with Simon Sinek’s Start With Why process
The Start With Why process is not new but like many insights that require work, it often gets lumped in the Important but not Urgent category to be worked on tomorrow and, of course, that tomorrow never comes. So in this article, I want to hang my Why out in public to...
In praise of podcasts for professional development: No, hear me out!
One of the most efficient, enriching, and entertaining ways of using commute time or exercise time is to make sure you double up your activity by listening to podcasts for professional development at the same time. Imagine for a moment that you are heading to your...
Does the world need more marketing content? Yes, and no.
Does the world need more marketing content? Do I really need to write another blog? Why should I bother creating another podcast episode? I hate to break it to that little voice inside our heads, the one that really enjoys the status quo and the avoidance of hard...
3 updated reasons for using odd numbered lists in your blog post titles
I wrote a blog post six years ago entitled, 3 powerful reasons for using odd numbered lists in your blog post titles, and having mentioned it in some workshops recently, I figured it was time to revisit my thoughts and update them. There is no doubt that much of your...
The basics of SEO: Google is not a mind reader (yet)
What are the basics of SEO or Search Engine Optimisation? For those of use who have been working with websites since last century, you might think this question should be old hat by now. But it's not. Only last week I had a dear friend ask me for some thoughts about...
People aren’t stupid: The case for authentic empathy in marketing
If people are failing to buy from you or stay with you, the first thing to check is how well you've embraced empathy in marketing. But what has "the ability to understand and share the feelings of another" got to do with your marketing efforts? Everything. No matter...