Blog articles by Talked About Marketing

Do you like getting tips, insights, and discussion about topics and principles in Marketing? If so, you’ve found our collection of articles written for business owners and leaders, drawing on our experience from 20+ years working “at the coalface” (as they used to say before global warming).

We hope you find them helpful and if you’d like to start with the most popular articles, they are:

Like to suggest a topic to cover? Send us your questions via our contact page and we might even include them in our podcast, Talking About Marketing.

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Talked About Marketing Blog Index

Embrace Digital Distrust: It Might Save Your Business, Money, And Privacy
One of the nicest and most humane things we can teach others is to embrace digital distrust. As happens...
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If Website Analytics Is King, Your Small Business Knowledge Is Parliament
This is a short reflection to add some nuance to claims people make that website analytics is king. Frankly,...
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We’ll Soon Configure Google Analytics 4 For You. Wait, What?
If we helped you configure Google Analytics on your website during the past 15 years, you might be surprised...
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A Question For Marketers: Why Do We Need To Belong To A Community?
We’ve noticed all the makings of “community” within the hundreds of business owners...
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A Short Open Letter To Our Clients: The Marketing Rebellion Demands Turning Over A New Leaf
I’ve always understood marketing to be an enterprise in which humans provide value to other humans...
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New Year, New Marketing Plan: Why You Should Structure Your Vision Like A Terraced Hillside
With a New Year and new marketing plan in the future for most of us, we could take inspiration from David...
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A Marketer's Christmas Message Written With Chat GPT
Here’s a marketer’s Christmas message for you, at the end of 2023, co-written by the AI engine...
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Y Natural: The Inner Beauty Of Buying Local When You Say You Will
There is a resigned sadness among many small business owners like Barbara Gare from Y Natural, when they...
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Answering People's Questions: A Fundamental Part Of Effective Inbound Marketing
Many business owners and leaders have heard of inbound marketing but defining it, or implementing it,...
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Learn More By Expecting Things To Be Harder
We can learn more by expecting things to be harder, according to Oxford professor of mathematics, Marcus...
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Shake Dark Thoughts Affecting Your Productivity With This Hack From Stoicism
I’ve got a helpful hack for small business owners today that I shared recently on our Talking About...
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The Kytons Bakery Story - A Small Business Profile On FIVEaa
Could you work with your spouse or partner in the same business for 20+ years? Darren and Sharon Sutton...
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Should Small Business Be Resigned To The Great Resignation Or Follow Suit?
On Adelaide’s FIVEaa with Richard Pascoe on the weekend, I took my cue for my small business segment...
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Tuning The Social Side Of Radio: Notes from the South Australian Community Broadcasters Association Conference
Radio is a medium where magic happens and then it’s gone, which is why I was asked to speak at...
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3 Alarming Emails Small Business Website Owners Get - And What To Do About Them
In recent weeks, there have been three alarming emails that small business website owners have been receiving...
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