Marketing Blog
There's only one thing better than reading about marketing and that's writing about marketingTalked About Marketing Blog
Welcome to the library of marketing blogs by Steve Davis
Steve Davis has published hundreds of blog posts about marketing and communication and now, at Talked About Marketing, he is starting afresh. If you’re here during mid-2019, you’ll find only a few articles for now but there’ll be more because blogging is life! Well, blogging is certainly what adds life to marketing efforts (and professional development). You might also want to subscribe to the Talked About Marketing monthly newsletter because it will bundle up recent writings into one place, while alerting you to new workshops and events that might benefit your business.
Online Meetings
Zoom Meetings and Workshops
During this time of physical isolation due to COVID-19, Michael Shanahan and Steve Davis are holding strategy and marketing meetings online, from short sessions to full length meetings, and also running online workshops and networking sessions.
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Marketing Articles
The most effective small business marketing activity is doing nothing
When is "doing nothing" the most effective small business marketing activity? Simple. When we can't honestly measure the effectiveness of the things we are doing. There are so many things we do, or feel we should be doing, to market our businesses. There are Facebook...
How to humblebrag on LinkedIn like a pro – if you want to
LinkedIn usage has spiked during Covid-19 restrictions, with some reports saying traffic is up by 300%, and I hate to think what volume jump there's been in the use of the humblebrag on LinkedIn because I've seen more than my fair share since early March. The...
Talked About Marketing turns one year old
A quick reflection today on how fast life slips by. To think that Talked About Marketing turns one today, blows my mind a little, because I can still picture everyone at the Mercury Cinema for the launch. For someone like me doing something like I do to survive, it...
How to avoid making kneejerk marketing decisions amid Covid-19 disruptions
Tonight, I despair the small business owners being lured by huckster tricks into making kneejerk marketing decisions to do a new course, buy new tech gear, or engage that shiny new social media tool that will "do it all for you". Us humans have evolved to find...
Better smartphone photos and video for small business
For many years, I've been running workshops helping small business people use their smartphone cameras to take better photos and video and this post covers some of the main points I cover. In essence, there are a few key things to consider when capturing photos and...
SMART goals lead to smarter marketing
I almost didn't write a post about SMART goals for marketing because the term has been around for a long time and some readers will dismiss it, thinking, I've heard all of this before. However, that's exactly why I think this post is so important. It is one thing to...
Exposing yourself to social media marketing
There were a number of themes developed during my social media marketing workshop with members of the Australian Institute of Professional Photography SA branch last week, that might be worth tucking into an album for future reference. They centered around taking time...
Raising a finger to empathy in business: Marketing lessons from Ceduna and Kangaroo Island
This will be one of the shortest blogs I've ever written because it is about an observation from my recent road trip about the importance of empathy in business. The two elements that prompted this reflection were the series of workshops I am currently running for the...
My Why, my Why, my kingdom for a Why: How you can unlock drive and clarity with Simon Sinek’s Start With Why process
The Start With Why process is not new but like many insights that require work, it often gets lumped in the Important but not Urgent category to be worked on tomorrow and, of course, that tomorrow never comes. So in this article, I want to hang my Why out in public to...