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Blog articles by Talked About Marketing

Do you like getting tips, insights, and discussion about topics and principles in Marketing? If so, you’ve found our collection of articles written for business owners and leaders, drawing on our experience from 20+ years working “at the coalface” (as they used to say before global warming).

We hope you find them helpful and if you’d like to start with the most popular articles, they are:

Like to suggest a topic to cover? Send us your questions via our contact page and we might even include them in our podcast, Talking About Marketing.

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Talked About Marketing Blog Index

Are You a Post-a-Day Social Media User? Time for Ethical Marketers to Cut Down on This Toxic Habit
As a marketing consultant deeply entrenched in the digital world, I find myself at a crossroads, questioning...
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SEO in the AI Era: Amplifying Expertise with Thoughtful Use of AI and Long-Tail Keywords
For the past 20 years, I’ve watched the landscape of Search Engine Optimisation (SEO) evolve but...
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Conferences Are As Boring As Documentaries But They Don't Have To Be
Ever sat through a conference where the speaker’s intro drags from childhood to present, packed...
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Is Your AI Really Checking The Sources It Cites: Citation Decoration Re Professor Longsword
I’ve been a fan of PerplexityAI as an “answer engine”, impressed by its custom summaries...
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A Lesson in Email Marketing: Harris Scarfe’s Less-Than-Personal Anniversary Message
I feel so bonded to Harris Scarfe now. Our three year anniversary has been noted by them sending me...
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Customer Service Lessons From The Road
This past week, while delivering a series of workshops titled Designing Better Customer Service in Tourism...
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The Emperor's New AI Tool And Other Fables
While finetuning my new AI best friend, Perplexity AI, I was prompted to fill in ever deepening reflections...
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Google Has Become A Lying Pile Of Horse Manure: Unpacking The True Cost Of "Added Value"
In an era where digital tools are extensions of our professional and personal identities, the recent...
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Grilling Success: Lessons from a Bunnings Sausage Sizzle for Small Business Marketing
The Australian sausage sizzle holds a special place in the heart of community fundraising efforts, serving...
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5 Swift Insights About Taylor Swift Marketing
I’m enchanted you are reading this. It’s my reflection on Taylor Swift marketing techniques...
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We Thought This Was Going to Be Easy": Reflecting on the Small Business Journey
The spark for this reflection was ignited by a simple act: sharing a meme that carried a message many...
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Why Are My Emails Being Blocked: The New Email Deliverability Rules Of No Uniform, No Entry
The way email is delivered around the world has undergone a seismic shift this month (February 2024),...
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3 Quick Lessons For Small Business From Leo Tolstoy's Long 1869 Novel War And Peace (And A Bonus From MAFS)
In Leo Tolstoy’s epic and very long novel, War and Peace, the complex tapestry of human experience...
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From Our Small Business Minister To A Couple On Holiday, Every Little Decision And Action You Take Can Have Profound Consequences
How recently have you changed your routine? How recently have you said “yes” to something,...
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Beware The Lure Of Workplace Dessert: The Importance Of The Hard Work Of Planning And Necessary Tasks
In the demanding world of small business, it’s easy to be enchanted by the ‘dessert’...
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