Social media audit, marketing review, and other monthiversary business hacks
It’s the fourth monthiversary of Talked About Marketing and I’ve taken the opportunity to reflect on my business, undertake both a social media audit and a marketing review, and as
Is your business mission inspiring? Apollo program insights to fly your employees to the Moon
When setting a business mission, a little inspiration from former US President, John F Kennedy, can’t hurt. Try emulating this paraphrased version of his famous 1962 speech at your next
How Google undermined my business ethics and led me to write a fake online review
Business ethics is a term that stirs passions in the hearts of some business people while leaving others staring blankly. And, sadly, business ethics is a topic that has become
Queen’s Birthday Honours and the value of your passion project
The Queen’s Birthday Honours List, announced yesterday, is a timely reminder of the value of finding your passion project, which is not advice you often hear from people in sales
Ideas from outsiders are the bridge to tourism growth: 2019 TiCSA Conference
How does Leonardo da Vinci’s radical bridge design from 1502 relate to tourism growth in 2019? Businessman and co-founder of Virgin Australia Airlines, Brett Godfrey, drew the “tenuous link” at
You can play outside the social media playground if you want to
Is there such a thing as a social media playground? Yes, there is. There are also other structures, protocols, and habits in life that guide and limit us subconsciously. The
The importance of marketing earnestly
The Importance Of Marketing Earnestly would be a play I’d like to write in the spirit of my wordsmith hero, Oscar Wilde. The full title of his most popular play