We Thought This Was Going to Be Easy”: Reflecting on the Small Business Journey
The spark for this reflection was ignited by a simple act: sharing a meme that carried a message many of
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Blog articles by Talked About Marketing
Do you like getting tips, insights, and discussion about topics and principles in Marketing? If so, you’ve found our collection of articles written for business owners and leaders, drawing on our experience from 20+ years working “at the coalface” (as they used to say before global warming).
We hope you find them helpful and if you’d like to start with the most popular articles, they are:
- How to humblebrag on LinkedIn like a pro – if you want to
- 3 updated reasons for using odd-numbered lists in your blog post titles
- 8 essential marketing research steps every digital strategy needs
- Want to discover South Australian tourism treasures? Start with Visitor Information Centres’ pearls of wisdom
- SMART goals lead to smarter marketing
Like to suggest a topic to cover? Send us your questions via our contact page and we might even include them in our podcast, Talking About Marketing.
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Talked About Marketing Blog Index
One of the things David Olney has brought to Talked About Marketing planning days, is an important concept...
In this era of companies letting staff go impersonally by SMS or email, it’s hard to find arguments...
One wonders if The Beatles were being prophetic when singing the following lines from Norwegian Wood:
And...
What is the difference between authentic marketing and superficial marketing?
Authentic marketing uses...
If your marketing is more Cliff Richard rather than Sid Vicious, it might be time to employ some punk...
Coca Cola has released a commercial that builds upon Andy Warhol’s famous painting of a Coke bottle...
Have you noticed customers becoming more easily distracted, more prone to boredom, more likely to not...
Conversation with a small gathering of friends over the long weekend has cascaded into a reflection on...
During my years of working as a consultant, I have regularly discerned a gap between leaders’ vision...
One of the nicest and most humane things we can teach others is to embrace digital distrust.
As happens...
This is a short reflection to add some nuance to claims people make that website analytics is king. Frankly,...
If we helped you configure Google Analytics on your website during the past 15 years, you might be surprised...
We’ve noticed all the makings of “community” within the hundreds of business owners...
I’ve always understood marketing to be an enterprise in which humans provide value to other humans...
With a New Year and new marketing plan in the future for most of us, we could take inspiration from...
Why Are My Emails Being Blocked: The New Email Deliverability Rules Of No Uniform, No Entry
The way email is delivered around the world has undergone a seismic shift this month (February 2024), similar to what
3 Quick Lessons For Small Business From Leo Tolstoy’s Long 1869 Novel War And Peace (And A Bonus From MAFS)
In Leo Tolstoy’s epic and very long novel, War and Peace, the complex tapestry of human experience is juxtaposed against
From Our Small Business Minister To A Couple On Holiday, Every Little Decision And Action You Take Can Have Profound Consequences
How recently have you changed your routine? How recently have you said “yes” to something, even though there’s no clear
Beware The Lure Of Workplace Dessert: The Importance Of The Hard Work Of Planning And Necessary Tasks
In the demanding world of small business, it’s easy to be enchanted by the ‘dessert’ – the creative, fun elements
Last Car Wash Then I’m Outta Here: Will Ending Loyalty Cards Cut The Cord And Set Your Customers Free
On Sunday, I went to the family owned and run service station I’ve used for 17 years to get some