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Blog articles by Talked About Marketing

Do you like getting tips, insights, and discussion about topics and principles in Marketing? If so, you’ve found our collection of articles written for business owners and leaders, drawing on our experience from 20+ years working “at the coalface” (as they used to say before global warming).

We hope you find them helpful and if you’d like to start with the most popular articles, they are:

Like to suggest a topic to cover? Send us your questions via our contact page and we might even include them in our podcast, Talking About Marketing.

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Talked About Marketing Blog Index

Hallelujah: New resources to boost online security for small business
When I mention online security for small business I do note that many, many business people’s eyes...
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Customer Service Marketing in a time of Covid
The term, Customer Service Marketing, compels us to pay close attention to that part of the customer...
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7 quick wins for small business cybersecurity: How to keep your website, passwords, and email secure
Small businesses are the target of 43% of all cybercrimes, and that number is increasing, which is why...
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3 insights and a diagram from the SA Business Conference 2021 in Gawler
When you go to an event like the SA Business Conference, organised by the Gawler Business Development...
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A hat-trick of business and marketing insights from cricket
Inspiration can strike us anywhere and in my case it came hurtling towards me at speeds of 135 km/h. I...
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Who moved my Facebook?
Facebook’s blunt blocking of any Business Pages that loosely might be characterised as “news...
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But it's not Google: Will Bing cover the gap if and when we lost THAT search engine?
A few clients have asked us whether or not they should be worried by Google’s threat to remove...
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Nasty, brutish, and fast: The truth about ecommerce
There’s no doubt that if you’re considering online sales as part of your business strategy,...
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8 essential marketing research steps every digital strategy needs
This may seem obvious but everybody should start with these marketing research steps before developing...
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Kindness in business: A pathway to profit and happiness
Is there room for kindness in business? At a time when many of are carrying an even greater burden of...
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To blog or not to blog? Consider the 9 benefits of blogging before you answer
To blog or not to blog is not really a question for anyone in business who wants to grow and expand their...
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The most effective small business marketing activity is doing nothing
When is “doing nothing” the most effective small business marketing activity? Simple. When...
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How to humblebrag on LinkedIn like a pro - if you want to
LinkedIn usage has spiked during Covid-19 restrictions, with some reports saying traffic is up by 300%,...
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Talked About Marketing turns one year old
A quick reflection today on how fast life slips by. To think that Talked About Marketing turns one today,...
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How to avoid making kneejerk marketing decisions amid Covid-19 disruptions
Tonight, I despair the small business owners being lured by huckster tricks into making kneejerk marketing...
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