About Talked About Marketing
From Oscar Wilde to Seth Godin, the great communicators have understood that creating remarkable content (content worth remarking about) is the key to creating interest and engagement, on the way to brand awareness, sales, and profit.
In fact, the name of our enterprise is based on Oscar Wilde’s famous quip: There’s only one thing worse than being talked about and that’s NOT being talked about!
At Talked About Marketing, we focus on finding and mining the gems of interesting content already within your organisation and your story, and then shaping our findings into marketing content that’s worth talking about.
But “talk” for its own sake is cheap. So, we take an earnest approach to strategy creation, branding development, content marketing planning and creation, to make sure we’re highlighting the most important and relevant things to the most important and relevant audiences.
Therefore, we now say: There’s only one thing better than being talked about and that’s getting customers!
As Wilde might have said, That’s the importance of marketing earnestly!
It would be fair to say Steve is like a GP of Marketing. Having been involved with more than 8,000 small business people over his many years of intensive workshop delivery, he has been confronted by a range of questions and problems, and worked with people to create solutions.
Applying creativity is his key to success, as well as helping people improve their own skills within content creation, whether through words, photos, or videos. Plus, with more than 1,000 WordPress sites under his belt, there aren't many WordPress issues that he can't solve, or sub-optimal WordPress sites he can't help recover and boost with his team.
Throughout his 20+ years as a marketing communication consultant and creative director, Steve has drawn on his background in radio, journalism, and theatre, to create content that gets his clients "talked about". During this time, he has also delivered workshops to thousands of businesses, been a keynote speaker, and, in 2013 he started The Adelaide Show podcast which has built a loyal audience and been a finalist in the national podcast awards.
Sectors he's worked in, on behalf of clients, include:
- Food and Beverage
- Professional Services
- Home Improvements and Trade
- Building Supplies
- The Arts
- Mental Health
Steve believes all businesses are sitting on goldmines of potential content and his role is to help you unlock those valuable marketing.
It's fair to say Michael would be a great match for businesses who are beginning to realise they don't know what's working with their digital marketing or why what they're doing is not having an impact. His mind and experience work together to bring structure to the challenge of marketing.
He also has a knack for helping people create content calendars, start understanding analytics, and use Facebook Ads and Google Ads to great effect.
Even though Michael has a background in the creative fields of theatre and animation, his work in marketing over the past 20+ years has been notable for its rigorous basis in strategic thinking and measurement.
Michael’s methodical approach makes sure that all marketing efforts are directed towards specific outcomes and can be measured. For example, this thorough approach helped one organisation discover more than $1million in donations which had been submitted by users but lost in the website.
Marketing insights developed by Michael are drawn from his many years working within private enterprise, not-for-profit organisations, and government departments. These have ranged from property development to Zoos SA, and Novita to Parks SA. His work has covered strategy development, social media training, and content development, in:
Michael’s key strength is knowing how to break down complex plans and concepts into simple, step-by-step tasks and, most importantly, putting measurement in place to monitor progress.