Your Emails May No Longer Be Delivered - Immediate Action Required!
Your Emails May No Longer Be Delivered – Immediate Action Required! And, sadly, this is not a drill.
In the wake of the February 2024 significant shift in the email landscape, the delivery of your business emails has potentially been scuttled, which includes client enquiries, orders, and invoices.
Imagine a scenario where a prospective customer fills out a contact form on your website, eagerly awaiting a response that never arrives.
This isn’t just a missed connection; it’s a lost opportunity, possibly affecting your revenue significantly.
Unfortunately, for many businesses, this scenario has become a startling reality.
What’s Changed With Email And Why Does This Matter?
In a bold move against spam, Google and Yahoo set new standards for email delivery. Since early 2024, they now require emails to possess three levels of authentication (SPF, DKIM, and DMARC) to be considered trustworthy. Previously, one or two methods sufficed.
This change marks a monumental shift: without these authentications, your emails to Gmail or Yahoo users – who represent nearly half of the 4.5 billion email accounts worldwide – will not reach their intended inboxes.
Given the vast number of Gmail and Yahoo users, the impact is clear: without action, your communication with a significant portion of your clientele is at risk. At the time of writing this page, Apple has also indicated it will adopt similar measures, with other providers expected to follow.
The message is clear: the era of leniency in email authentication is over.
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