Blog articles by Talked About Marketing

Do you like getting tips, insights, and discussion about topics and principles in Marketing? If so, you’ve found our collection of articles written for business owners and leaders, drawing on our experience from 20+ years working “at the coalface” (as they used to say before global warming).

We hope you find them helpful and if you’d like to start with the most popular articles, they are:

Like to suggest a topic to cover? Send us your questions via our contact page and we might even include them in our podcast, Talking About Marketing.

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Talked About Marketing Blog Index

Last Car Wash Then I'm Outta Here: Will Ending Loyalty Cards Cut The Cord And Set Your Customers Free
On Sunday, I went to the family owned and run service station I’ve used for 17 years to get some...
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Eulogy For Oscar Wilde
To mark the 123rd anniversary of the passing of the wit and wordsmith on this November 30, Steve Davis...
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Peddling Your Wares When The Tour Down Under Pedals Through Your Town
The TDU or Santos Tour Down Under, is one of those sporting events that attracts a number of fit, high-income...
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Weekend Sunrise - Behind The Scenes Of Being On TV
When people around Australia saw Belle Baker from Adelaide Hills & Fleurieu Farm Services on Weekend...
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Try asking learner questions, before ending conversations with judger questions
As referenced in our podcast, Talking About Marketing, I just finished listening to the 4th Edition of...
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Join The AI Obedience School And Avoid Accidents In The Office
Amid the hype and enthusiasm surrounding AI tools, there is an emerging issue: business owners and leaders...
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Airbnb Does Not Want Us Staying On Eyre Peninsula This Holiday Season
UPDATE: This story now has a happy ending. See below. There’s an old saying in marketing that...
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Creating A Content Marketing Calendar For Humans
In the noisy, fast-paced world of digital marketing, it’s easy for small business owners and leaders...
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See, Believe, Explain, Achieve
I just finished listening to Arnold Schwarzenegger’s new book, Be Useful: Seven Tools for Life. As...
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The Genesis of "The High Table": A Journey into Meaningful Community Building at Talked About Marketing
David Olney and I, inspired by thinkers like Owen Eastwood, Mark Schaeffer, and Charles Vogl, have launched...
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Adopt An Action Orientation: Better Now Than Later
Something stopped me dead during my yoga practice last week and it impressed upon me the need for all...
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Blogging For Professional Development: Just What The GP Of Marketing Ordered
Since 2005, I have been advocating for the use of blogging for professional development and now I’m...
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Confidence Or Competence? What Comes First For Publicly Promoting Your Brand?
Working out how to empower people always involves building up both their confidence and competence, but...
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Anxious About Decision Making? You Never Start From Zero
One of the things David Olney has brought to Talked About Marketing planning days, is an important concept...
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What's The Point In Belonging To The Brand?
In this era of companies letting staff go impersonally by SMS or email, it’s hard to find arguments...
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