Podcast

It’s hard to write sales copy that doesn’t feel “salesy”, says Ray Edwards, which is why he wrote a book

How much does AI really understand? How much have we made ourselves its slave through our social media usage? And

If you find yourself pitching and presenting even when you are sceptical a sale will result, it is time to

With news and events sites like Glam Adelaide and CityMag feeding us a fare of headlines spruiking the new and

How do you get through to your customers and potential customers in this era when pleasure is not only expected

To succeed in business we don’t need to do clever things, we just need to do less dumb things Why

Exploring the gap between a leaders’ vision of what their teams should be doing and their teams’ understanding of and

Is being the hero leading your business really a solo role? We do tend to think of heroes as solo

Would you join a community build around your brand? If you’re anything like Groucho Marx, you’d refuse to join any

The marketing rebellion is here. Are you with us? This is an important start to our second season. Through the

Why you should validate and fascinate people Don’t you wish you could weave some words and have people fall under

Empowered employees are the secret to success All the research says empowered employees make a huge and positive impact on

Distilling insights from Joe Polish’s What’s In It For Them Joe Polish is a highly capable marketer, but he surprised

You can’t just sell to people, you need to build a relationship with them Not everybody feels comfortable “selling”. In

There are times you simply need to destroy what exists in order to replace it with something better We go

I have made this longer than usual because I have not had time to make it shorter In this episode

The secret to planning well is to understand that planning does not come naturally; being an expert in one field

The only ‘trick’ in content marketing is that the content needs to help your ideal customers In this episode of