The full collection of episodes exploring marketing for business owners and leaders
Every fortnight since 2022, Steve Davis and David Olney have been exploring marketing through their own “4 Ps of Podcasting”: Person, Principles, Problems, and Perspicacity.
This archive contains every episode. Browse by topic, search for specific challenges, or start from the beginning and work your way through.
The 4 Ps of Podcasting:
Person: Tips for your work, career, and life. We believe business is personal.
Principles: Key marketing concepts made practical and accessible for small business owners.
Problems: Your questions from the mailbag answered. Send yours to [email protected]
Perspicacity: Learning from past campaigns to sharpen our thinking today.
Each episode runs 20-30 minutes. No fluff. No marketing mystique. Just practical thinking about real business challenges.
New to the podcast? Start with our curated selection of best episodes on the Resources page.
Talking About Marketing Podcast Episode Index
Explore “The Big Potential Of Being Better Together” As We Rethink Teamwork And Collaboration For Success, With A Star Trek
In this episode, unlock the secrets of ‘ideas sex’ in marketing—transform creativity into strategy with our latest insights on innovative
In this episode, we dive into AI communication, digital security, and matching conversational tones. In this episode, hosts Steve Davis
In this episode, we explore customer irrationality, economic impacts, and cultural shifts in humour with insights from Dan Ariely’s work
In this episode, we explore “The Expectation Effect,” attention’s role in business, a massive data leak’s impact, and the power
Exploring rest’s role, context in advice, email risks, and viral video virtues, this episode delves into balancing well-being, communication, and
Looking to set up the New Year with some new thinking or new habits? David Olney and Steve Davis share
Dive into an episode where musical theatre wisdom meets our first ‘not recommended’ book review, all while unraveling the paradox
Ask yourself, “What Would Arnold Schwarzenegger Do?” Join us for mind-changing strategies, life lessons, practical business principles, and tech insights.
Pull that handle. Do coins trickle down? Not every time. And that is what hooks humans into addiction. And so
In the 80s it was “fake it ’til you’ve made it” but David Olney argues start with competence and confidence
Social media has long been the place where we’ve been trained to share the little moments, large moments, aspirational moments,
We return to lighter topics this episode, with Barbie’s saturation in perfection and Oscar Wilde’s clever marketing ploy; with a
The “darker” emotional states of misery and tragedy are explored this episode because we have much to learn from them,
Why should you not be unnecessarily anxious about undertaking a new activity? Because you already have valuable experience, skills, and
It’s hard to write sales copy that doesn’t feel “salesy”, says Ray Edwards, which is why he wrote a book
How much does AI really understand? How much have we made ourselves its slave through our social media usage? And
If you find yourself pitching and presenting even when you are sceptical a sale will result, it is time to
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