Talking About Marketing is a fortnightly podcast by Steve Davis and David Olney, now in Season 9. Each 20–30 minute episode covers marketing through four segments: Person, Principles, Problems, and Perspicacity. Full episode archive available from 2022. No fluff. Practical thinking for small business owners and leaders.
The full collection of episodes exploring marketing for business owners and leaders
Every fortnight since 2022, Steve Davis and David Olney have been exploring marketing through their own “4 Ps of Podcasting”: Person, Principles, Problems, and Perspicacity.
This archive contains every episode. Browse by topic, search for specific challenges, or start from the beginning and work your way through.
The 4 Ps of Podcasting
Each episode is structured around four segments: Person (business is personal), Principles (marketing concepts made practical), Problems (listener questions answered), and Perspicacity (learning from past campaigns).
Person: Tips for your work, career, and life. We believe business is personal.
Principles: Key marketing concepts made practical and accessible for small business owners.
Problems: Your questions from the mailbag answered. Send yours to podcast@talkedaboutmarketing.com
Perspicacity: Learning from past campaigns to sharpen our thinking today.
Each episode runs 20-30 minutes. No fluff. No marketing mystique. Just practical thinking about real business challenges.
New to the podcast? Start with our curated selection of best episodes on the Resources page.
Talking About Marketing Podcast Episode Index
In this episode of Talking About Marketing, Steve and David delve into Dostoevsky’s wisdom on self-awareness and authenticity, explore the
In this episode, Steve and David explore the deep connection between our instinctual, animalistic “wild creature mind” and how it
Explore how well-being, marketing principles, and timeless campaigns intersect to help small business owners thrive, personally and professionally. In this
Steve Davis and David Olney explore the power of ‘posture’ in professional relationships, highlighting how confidence, trust, and strategic positioning
In a world that pulls us in countless directions, mastering the art of staying present and crafting messages that resonate
Discover how precise market targeting and impactful communication can transform your small business, alongside critiques of outdated marketing tactics and
Explore Essential Habits For Small Business Success! Dive Into Key Routines In Our Special Round-Up Episode From All 4 Seasons.
Explore Economic Challenges, TED Talk Crafting, AI in Marketing, and Human Connections. Essential Insights for Small Business Success. Let’s Make
Master Effective Communication, Leverage The 80/20 Principle, And Navigate AI Pitfalls For Greater Impact With Less Effort. In this episode
Explore “The Big Potential Of Being Better Together” As We Rethink Teamwork And Collaboration For Success, With A Star Trek
In this episode, unlock the secrets of ‘ideas sex’ in marketing—transform creativity into strategy with our latest insights on innovative
In this episode, we dive into AI communication, digital security, and matching conversational tones. In this episode, hosts Steve Davis
In this episode, we explore customer irrationality, economic impacts, and cultural shifts in humour with insights from Dan Ariely’s work
In this episode, we explore “The Expectation Effect,” attention’s role in business, a massive data leak’s impact, and the power
Exploring rest’s role, context in advice, email risks, and viral video virtues, this episode delves into balancing well-being, communication, and
Looking to set up the New Year with some new thinking or new habits? David Olney and Steve Davis share
Dive into an episode where musical theatre wisdom meets our first ‘not recommended’ book review, all while unraveling the paradox
Ask yourself, “What Would Arnold Schwarzenegger Do?” Join us for mind-changing strategies, life lessons, practical business principles, and tech insights.
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