Talking About Marketing Podcast
Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It’s produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming.
Each marketing podcast episode tips its hat to Philip Kotler’s famous “4 Ps of Marketing” (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity.
- Person. Some tips to help you in your work/career/life because we believe business IS personal
- Principles. We discuss a key marketing principle and make it practical
- Problems. We answer your questions from our mailbag – [email protected]
- Perspicacity. We look back at an old campaign to sharpen our thinking today
Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for your journey in business.

Talking About Marketing Podcast Episode Index
It’s hard to write sales copy that doesn’t feel “salesy”, says Ray Edwards, which is why he wrote a book
How much does AI really understand? How much have we made ourselves its slave through our social media usage? And
If you find yourself pitching and presenting even when you are sceptical a sale will result, it is time to
With news and events sites like Glam Adelaide and CityMag feeding us a fare of headlines spruiking the new and
How do you get through to your customers and potential customers in this era when pleasure is not only expected
To succeed in business we don’t need to do clever things, we just need to do less dumb things Why
Exploring the gap between a leaders’ vision of what their teams should be doing and their teams’ understanding of and
Is being the hero leading your business really a solo role? We do tend to think of heroes as solo
Would you join a community build around your brand? If you’re anything like Groucho Marx, you’d refuse to join any
The marketing rebellion is here. Are you with us? This is an important start to our second season. Through the
Why you should validate and fascinate people Don’t you wish you could weave some words and have people fall under
Empowered employees are the secret to success All the research says empowered employees make a huge and positive impact on
Distilling insights from Joe Polish’s What’s In It For Them Joe Polish is a highly capable marketer, but he surprised
You can’t just sell to people, you need to build a relationship with them Not everybody feels comfortable “selling”. In
There are times you simply need to destroy what exists in order to replace it with something better We go
I have made this longer than usual because I have not had time to make it shorter In this episode
The secret to planning well is to understand that planning does not come naturally; being an expert in one field
The only ‘trick’ in content marketing is that the content needs to help your ideal customers In this episode of
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