S03E06 – Competence Before Confidence Especially With Peter Goers
In the 80s it was “fake it ’til you’ve made it” but David Olney argues start with competence and confidence
Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It’s produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming.
Each marketing podcast episode tips its hat to Philip Kotler’s famous “4 Ps of Marketing” (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity.
Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business.
In the 80s it was “fake it ’til you’ve made it” but David Olney argues start with competence and confidence
Social media has long been the place where we’ve been trained to share the little moments, large moments, aspirational moments,
We return to lighter topics this episode, with Barbie’s saturation in perfection and Oscar Wilde’s clever marketing ploy; with a
The “darker” emotional states of misery and tragedy are explored this episode because we have much to learn from them,
Why should you not be unnecessarily anxious about undertaking a new activity? Because you already have valuable experience, skills, and
It’s hard to write sales copy that doesn’t feel “salesy”, says Ray Edwards, which is why he wrote a book
How much does AI really understand? How much have we made ourselves its slave through our social media usage? And
If you find yourself pitching and presenting even when you are sceptical a sale will result, it is time to
With news and events sites like Glam Adelaide and CityMag feeding us a fare of headlines spruiking the new and