Steve Davis
When Marketing Meets the Muse: The Unexpected Power of Musical Storytelling for Business
Something curious happened when I started documenting my 6am gym sessions through music. What began as a personal creative project has evolved into a piece of content that Scott Fox now uses to communicate his Fitness Habitat SA brand. This…
S06E07 – Should You Apply French Revolution Insights In Branding And Have More Skin In The Game?
From the subtle tyranny of “should” versus the liberating possibilities of “could,” we discover how Jonah Berger’s linguistic research reveals why even the smallest word choices can transform both creativity and collaboration in business. Belle Baker’s thoughtful response to our…
Beyond Brochures: What Visitor Centres Can Teach Us About Purposeful Connection
Last week, I found myself perched at McCracken Estate in Victor Harbor, notepad in hand, surrounded by passionate tourism professionals at the SA Visitor Information Services Network state conference. What unfolded over those two days wasn’t just another industry gabfest,…
“Il Turismo Parlato”: The 2025 South Australian Visitor Information Services Network State Conference Opera
We are at a crossroads with the integration of AI with human insight and passion, and as I ponder the next three days of MCing the 2025 South Australian Visitor Information Services Network State Conference, I decided to pool all…
S06E06 – Sorry. Not Sorry. You’ll Really Want To Hear This
From Rutger Bregman’s moral ambition to Jefferson Fisher’s communication wisdom, we explore why directness beats dancing around difficult conversations while pondering whether forced ice cream sharing still works in our increasingly individualised world. Rutger Bregman challenges us to create ripple…
Trumpet of SEOs: How To Waste Your Marketing Money Like Clive Palmer
Have you noticed how business owners seem to be under a peculiar trance when it comes to their online marketing? There’s this widespread, almost hypnotic belief that the only path to digital salvation is through the hallowed gates of an…
Before I Was Talked About: Lessons from My BlackBerry
Back in 2009, I was wandering the world armed with a BlackBerry and an itchy trigger finger on the voice memo button. Somewhere between Kangaroo Island and a Web 2.0 training course, I’d started recording fragments of thought; early-stage ideas,…
S06E05 – The Trouble With Toying Around in Archetypes and Branding
From action figures as vanity projects to archetypes as marketing shortcuts, we explore why being recognisable isn’t the same as being authentic (and why your time might be better spent collaborating than creating AI versions of yourself in blister packs).…
ANZAC Day and Business: What War Teaches Us About Adapting to Disruption
When wars reshape nations, they transform business landscapes too. As we reflect on the sacrifice of those who served, there are surprising insights for today’s business owners in how companies survived or didn’t during times of profound disruption. I explored…
S06E04 – You’re Just Too Good To Be True
From childhood epiphanies to intentional plate placement, we explore how the way you do one thing becomes the way you do everything—and why that matters more than you might think. Will Guidara’s journey from awestruck 12-year-old at the Four Seasons…