S07E09 – Emergence: Why You Do The Things You Do

Your mind works like water flowing through channels in a stream, which explains why sometimes the hardest marketing challenges need the simplest solutions. Paul Taylor shows us why hardiness beats resilience every time, through four characteristics that separate the business…
S07E08 – May The Life Forces Be With You

From minimum chips and onstage kisses to the biological drivers that make us click buy, we explore why fond memories boost productivity while rage baiting destroys it, and why Drew Eric Whitman’s eight life forces might be the marketing framework…
S07E07 – Do You Solve Problems Fast Or Slow?

From mathematician David Bessis’s meditation on mathematical intuition to Edward de Bono’s 1982 promise of simple computing, we explore why your business problems might need slower thinking than your instincts allow. Mathematician David Bessis claims we need system three thinking,…
S07E06 – Functioning With Less Effort

The path to greater mental bandwidth isn’t doing more with multitasking magic but achieving unconscious competence that frees your mind for what truly matters. From Christopher Hitchens’ reflections on truth-telling to the paramedic’s competency cycle, discover why mastering basics creates…
S07E05 – Avoiding The Echo Of Emptiness

From Tim Ferriss’s revelation that systems beat willpower to ChatGPT’s excruciating conversation with itself, we discover why the most disciplined approach involves building structures that remove the need for heroic daily effort. Tim Ferriss explains why he’s become less disciplined…
S07E04 – What Do You Know, What Don’t You Know, And What Do You Think?

From Hunter S. Thompson’s scathing Nixon obituary to an intelligence officer’s clarity framework, we explore how separating facts from opinions might save us from both political contortions and peanut butter cowboys. Steve opens with a morbid but revealing question about…
Hackers, Bots, And Thieves: The Internet Villains Are Using Stolen Credentials And AI Smarts To More Boldly Go Where Few Scum Have Been Before

In the early 1970s, Cher had a hit with a song, Gypsies, Tramps, and Thieves, in which she bemoaned the hypocrisy of townsfolk who would publicly distance themselves from “outcasts” but privately would enjoy the elicit pleasures on offer as…
Marketing Requires Discipline Not AI Sugar Pills

For more than two years, we have integrated various AI tools into our processes to AMPLIFY our human insights and abilities but right now too many small business owners are been distracted by snake oil promises that gold lies just…
S07E03 – Can You Feel What I’m Thinking?

From paramedic wisdom to the neuroscience of narrative, we explore how competence creates space for connection and why changing minds requires changing hearts first. In Person, Leigh Anderson’s “The Paramedic Mindset” reveals why technical competence becomes the foundation for human…
Mamas Don’t Let Your Babies Grow Up To Love AI Tools AKA How ChatGPT Took My Money And Ran

I’ve had a strange week with ChatGPT and so I am writing this to remind us all not to get too close to your AI tools. I’ll share some strange charges and examples of hot and cold support, and then…
