Steve Davis
Would You Sleep While Riding A Horse? The Dangers Of Lazy AI Use In Small Business
Would you ride a horse asleep? Not many people put their hand up to that one. A horse is a huge, powerful animal. It will absolutely get you somewhere, but if you’re not holding the reins, it decides where. That’s…
S09E03 – Questions Arising From Women In Business
Our phones tax our attention daily, and the smartest small business marketing lesson from this episode comes from two women at a networking event who simply asked better questions. A group of 1970s kids react to modern life in a…
You Can’t Read the Label From Inside the Radio Booth
What community radio taught me about connection, and what marketing can teach community radio back. I recently addressed the South Australian Community Broadcasters Association, bringing my marketing hat to a room full of volunteers, presenters, and station managers who give…
The Anatomy Of A Blog: Updated Insights From 20 Years Of Blogging
Lead with the insight your reader can use today. Prove it with one real story. Stop when the point is made. That’s the whole method. Everything below is that sentence, dissected. Twenty years of writing blog posts, and a fair…
From Concierge To Contact Forms: 10 Principles Of Website Development
Your homepage is not a brochure. It is a concierge. A good concierge does not explain the entire hotel to you the moment you walk in. They read the situation, ask what you need, and point you toward the right…
S09E02 – Take Your Profit First
Mike Michalowicz reckons you should pay yourself before you pay anyone else, and Steve and David spend an episode working out whether that’s financial wisdom or just your grandmother’s envelope system with better branding. Steve and David spend this episode…
S09E01 – The Answer Economy Raises Important Questions For Your Business
Google used to hand you a list. Now it hands you an answer, and Steve and David unpack what that quiet swap is doing to our brains, our buying decisions, and our businesses. Pete Blackshaw’s forthcoming book, The Answer Economy,…
S08E09 – Are You Talking To Me? Social Media Marketing In The Angertainment Era
From Ed Koper’s anatomy of online rage to Clive Palmer’s tone-deaf TV ads, this episode maps the eight ways social media tries to hijack your brain, and hands small business owners a calm, clear path through. Ed Koper’s book Angertainment…
S08E08 – If You Are Not Engineering Your Time In This Age It Will Be Engineered For You
David Epstein’s Inside the Box makes the case that constraints are a gift, and this episode arrives at a moment when Google has quietly stopped pretending your website matters to them. David Epstein’s Inside the Box argues that the freedom…
AI Ready: The Small Business Guide to Being the Answer
Your website is losing business to visitors who never see it. Not because your prices are wrong, or your photos are poor, or your copy needs a polish. Because AI is answering your potential customers’ questions before they reach you,…