Steve Davis
S09E02 – Take Your Profit First
Mike Michalowicz reckons you should pay yourself before you pay anyone else, and Steve and David spend an episode working out whether that’s financial wisdom or just your grandmother’s envelope system with better branding. Steve and David spend this episode…
S09E01 – The Answer Economy Raises Important Questions For Your Business
Google used to hand you a list. Now it hands you an answer, and Steve and David unpack what that quiet swap is doing to our brains, our buying decisions, and our businesses. Pete Blackshaw’s forthcoming book, The Answer Economy,…
S08E09 – Are You Talking To Me? Social Media Marketing In The Angertainment Era
From Ed Koper’s anatomy of online rage to Clive Palmer’s tone-deaf TV ads, this episode maps the eight ways social media tries to hijack your brain, and hands small business owners a calm, clear path through. Ed Koper’s book Angertainment…
S08E08 – If You Are Not Engineering Your Time In This Age It Will Be Engineered For You
David Epstein’s Inside the Box makes the case that constraints are a gift, and this episode arrives at a moment when Google has quietly stopped pretending your website matters to them. David Epstein’s Inside the Box argues that the freedom…
AI Ready: The Small Business Guide to Being the Answer
Your website is losing business to visitors who never see it. Not because your prices are wrong, or your photos are poor, or your copy needs a polish. Because AI is answering your potential customers’ questions before they reach you,…
S08E07 – When You Lose, Don’t Lose The Lesson
From a donkey that refused to stay buried to a Ford ad that would need trigger warnings in 2026, Steve and David explore John C. Maxwell’s How to Get a Return on Failure and why your worst week in business…
Applying The Brain’s Four Characters To Responding To Reviews
You open a one-star review. You read the first sentence. Something tightens in your chest before you finish the second. By the third, you are already composing a response in your head that you will almost certainly regret sending. Every…
S08E06 – Working With Your Whole Brain Costs Peanuts
From Jill Bolte Taylor’s four-character brain map to the timeless emotional archetypes of Charlie Brown and Snoopy, this episode reveals why your best business decisions start with knowing which part of your brain is currently running the meeting. Jill Bolte…
A Super-cali-fragilistic-expi-ali-docious Marketing Insight From A Māori – As Inspiring As A Glow Worm In The Dark
I’m just back from a fascinating trip to New Zealand ahead of MCing the South Australian Visitor Information Service Conference later this month, and one offhanded comment by a Kiwi tourist operator has stuck with me. As we were driving…
S08E05 – The Recession Response Episode
When the word “recession” lands, most businesses freeze, and Mike Michalowicz’s deceptively short book reveals why that freeze is the most expensive response of all. Steve whispers the word “recession” in a dark alley at the top of this episode.…