Hackers, Bots, And Thieves: The Internet Villains Are Using Stolen Credentials And AI Smarts To More Boldly Go Where Few Scum Have Been Before

In the early 1970s, Cher had a hit with a song, Gypsies, Tramps, and Thieves, in which she bemoaned the hypocrisy of townsfolk who would publicly distance themselves from “outcasts” but privately would enjoy the elicit pleasures on offer as…
Marketing Requires Discipline Not AI Sugar Pills

For more than two years, we have integrated various AI tools into our processes to AMPLIFY our human insights and abilities but right now too many small business owners are been distracted by snake oil promises that gold lies just…
S07E03 – Can You Feel What I’m Thinking?

From paramedic wisdom to the neuroscience of narrative, we explore how competence creates space for connection and why changing minds requires changing hearts first. In Person, Leigh Anderson’s “The Paramedic Mindset” reveals why technical competence becomes the foundation for human…
Mamas Don’t Let Your Babies Grow Up To Love AI Tools AKA How ChatGPT Took My Money And Ran

I’ve had a strange week with ChatGPT and so I am writing this to remind us all not to get too close to your AI tools. I’ll share some strange charges and examples of hot and cold support, and then…
S07E02 – How Much Is That AI In The Window?

From Viktor Frankl’s concentration camp wisdom to AI style guides that actually sound human, Steve and David explore why finding meaning beats chasing metrics, whether fake awards fool anyone, and why a man adjusting his fly in public might still…
Finding the AI Goldilocks Zone: Beyond Novelty to Practical Marketing Power

This blog post is a companion piece to the AI workshop I ran this morning, Beyond Taming: 5 Ways to Make AI Actually Earn Its Keep. I craft and deliver bespoke webinars and workshops for businesses and organisations, always striving…
Tread Carefully With AI Tools Because All That Chatters Is Not Gold

Imagine having a chat with a smart and funny stranger at a bar and, next minute, inviting them into your business and giving them full access to your emails, credit cards, accounting systems, website, etc, in an unsupervised role. What’s…
S07E01 – The AI Rant: A Nuanced Rebellion Against Digital Sleepwalking

From hamburger analogies to AI flattery, Steve and David explore why conscious choice matters more than technological convenience when business owners face the seductive promise of automated everything. Steve sets the scene with a restaurant analogy that cuts to the…
E-commerce in the Age of AI: Your Essential Preparation Guide

If you’ve been wondering why your e-commerce efforts feel like pushing water uphill lately, you’re not imagining things. The digital shopping landscape has undergone such a dramatic transformation in the past eighteen months that many business owners are discovering their…
LinkedIn Has Become The Cesspool Of Clickbaiting Vanity And Cheap Shots At AI

Almost every post I see on LinkedIn these days, starts with a line following the same playbook, namely, tease the reader with something counterintuitive, inflammatory, or feigned oversharing. And this is done in service of splashing around in the shallow…
