Steve Davis
Service in Hard Times: A Tale of Two Cities (and Three Queues)
In Port Lincoln, there’s a railway crossing with two contradictory signs – one warning of trains that will never come, the other asking to keep tracks clear. It’s an apt metaphor for the paradoxical situation many Australian small businesses find…
2025 Vision: Why Your Marketing Shouldn’t Sound Like Last Year’s Spam
If you peek into your spam folder (go on, I’ll wait), you’ll find something fascinating. Among the cryptocurrency schemes and miracle cures, there’s a particular species of business communication that seems frozen in time. “Just circling back,” they cheerfully announce,…
From Cricket to Commerce: When Innovation Meets Tradition
In test cricket, as in business, we often mistake tradition for truth. When 19-year-old Sam Konstas stepped onto the hallowed ground of the MCG for Boxing Day Australia-India test match, he didn’t just face the world’s deadliest bowlers – he…
You Will Never ‘Find’ Time (So Stop Looking For It)
As we watch another year slip through our fingers like grains in an hourglass, it’s worth pondering why some business owners seem to accomplish so much while others remain trapped in the hamster wheel of routine. This weekend, spare a…
S05E09 – Make Your Long Story Short, Says Willie Nelson
From Willie Nelson’s masterclass in brevity to the unsettling world of corporate data harvesting, we explore how sometimes the shortest path to persuasion involves knowing when to stop talking (and when to check those privacy settings). Willie Nelson shows us…
The Professor’s Guide To Human Connection: Why Being ‘Talked About’ Creates Business Magic
As Oscar Wilde astutely observed, “There is only one thing worse than being talked about, and that’s not being talked about.” In the realm of small business, being talked about for fostering genuine human connections might just be the most…
A Marketer’s 2024 Christmas Reflection Written By ClaudeAI
One of my more popular posts last year was A Marketer’s Christmas Message Written With Chat GPT but it deserved an update because AI tools have leapt ahead exponentially in the past year. As I touched on recently in the…
If You Build It, Will They Come? A Lesson About Domains and Digital Presence
Here’s a question that keeps popping up in my consultations with business owners: “If I buy a new domain name for my product, will it automatically bring me traffic?” Let me share a story I recently used on FIVEaa with…
The AI Voice Experiment: Yielding to Temptation While Keeping Our Soul
Oscar Wilde once observed that “the only way to get rid of a temptation is to yield to it.” As we stand at the precipice of the AI revolution in content creation, Wilde’s words have never felt more relevant –…
S05E08 – Are You Ready To Walk The Line?
This episode explores the courage it takes to walk your own path, from embracing authenticity in personal and professional life to fostering responsibility in how we communicate and interact with others. In this episode of Talking About Marketing, we explore…