Steve Davis
S05E01 – Dealing With Daily Frustrations
Discover how precise market targeting and impactful communication can transform your small business, alongside critiques of outdated marketing tactics and nostalgic ads. In this episode of Talking About Marketing, Steve Davis and David Olney explore the critical factors shaping small…
Persona Power: Navigating Business Success Through Swashbuckling Pirates and Aussie Bush Wisdom
In a world where the US presidential race is sending shockwaves of weirdness through our media and social feeds, why not lean into the absurd? I’ve harnessed the creative prowess of AI to craft two wildly different tales that illuminate…
I Really Can’t Engage, Baby There’s Spam Outside
After doing my quick check of the spam folder today, I saw more and more spam messages that are indignant about the lack of my reply. I’ve pasted in the spam emails below. As you’ll see, one killed the deal…
Blogging While You Sleep: The Double-Edged Sword of AI-Generated Content
[After a reader request from James Leyden, I have now added a second version of this piece after using James’ instruction, verbatim, to ask ChatGPT to “rewrite the post from tbe perspective of a drunken and meth afficted 3 legged…
Social Media Is Not Broken, It Is Just Having A Quarter Life Crisis
If you’re old enough to have gone through a “quarter life crisis”, then you’ll have some extra insights into the changes that social media is going through as it turns 27. Social media, a phenomenon that began as a novelty,…
S04E09 – Small Business, Big Habits: Insights from The Talking About Marketing Collection
Explore Essential Habits For Small Business Success! Dive Into Key Routines In Our Special Round-Up Episode From All 4 Seasons. In this unique round-up episode, we dive deep into the essence of our entire podcast series, extracting and examining the…
Are You a Post-a-Day Social Media User? Time for Ethical Marketers to Cut Down on This Toxic Habit
As a marketing consultant deeply entrenched in the digital world, I find myself at a crossroads, questioning the ethical implications of social media use in our industry. While doing some weekend listening to older episodes of one of my favourite…
SEO in the AI Era: Amplifying Expertise with Thoughtful Use of AI and Long-Tail Keywords
For the past 20 years, I’ve watched the landscape of Search Engine Optimisation (SEO) evolve but with the advent of AI, that evolution has gotten faster and faster, bringing both challenges and opportunities for small business owners. In this blog…
S04E08 – Let’s Make A Date To Talk
Explore Economic Challenges, TED Talk Crafting, AI in Marketing, and Human Connections. Essential Insights for Small Business Success. Let’s Make A Time To Listen. In this episode of Talking About Marketing, Steve Davis and David Olney explore a range of…
Conferences Are As Boring As Documentaries But They Don’t Have To Be
Ever sat through a conference where the speaker’s intro drags from childhood to present, packed with humblebrags, only to be followed by a dull PowerPoint plod? At the moment when a speaker begins their address, according to Chris Anderson of…