Steve Davis
SEO in the AI Era: Amplifying Expertise with Thoughtful Use of AI and Long-Tail Keywords
For the past 20 years, I’ve watched the landscape of Search Engine Optimisation (SEO) evolve but with the advent of AI, that evolution has gotten faster and faster, bringing both challenges and opportunities for small business owners. In this blog…
S04E08 – Let’s Make A Date To Talk
Explore Economic Challenges, TED Talk Crafting, AI in Marketing, and Human Connections. Essential Insights for Small Business Success. Let’s Make A Time To Listen. In this episode of Talking About Marketing, Steve Davis and David Olney explore a range of…
Conferences Are As Boring As Documentaries But They Don’t Have To Be
Ever sat through a conference where the speaker’s intro drags from childhood to present, packed with humblebrags, only to be followed by a dull PowerPoint plod? At the moment when a speaker begins their address, according to Chris Anderson of…
S04E07 – Always Look On The 80/20 Side Of Life
Master Effective Communication, Leverage The 80/20 Principle, And Navigate AI Pitfalls For Greater Impact With Less Effort. In this episode of Talking About Marketing, Steve Davis and David Olney delve into the power of communication, the efficiency of the 80/20…
Is Your AI Really Checking The Sources It Cites: Citation Decoration Re Professor Longsword
I’ve been a fan of PerplexityAI as an “answer engine”, impressed by its custom summaries and list of cited sources. It has been so good, it’s reduced my use of Google (search engine) quite substantially, However, an experience yesterday has…
S04E06 – The Big Potential Of Being Better Together
Explore “The Big Potential Of Being Better Together” As We Rethink Teamwork And Collaboration For Success, With A Star Trek Twist. In this thought-provoking episode titled “The Big Potential of Being Better Together,” we explore the profound impact of collaboration…
S04E05 – Be Open To Ideas Sex
In this episode, unlock the secrets of ‘ideas sex’ in marketing—transform creativity into strategy with our latest insights on innovative thinking and problem-solving. This episode is a deep dive into how you can harness creativity, leadership, and strategic thinking to…
A Lesson in Email Marketing: Harris Scarfe’s Less-Than-Personal Anniversary Message
I feel so bonded to Harris Scarfe now. Our three year anniversary has been noted by them sending me a special offer addressed to “Hi”. Not only is that a touching sentiment, but they’ve also helped me avoid embarrassment by foolishly expecting…
S04E04 – Communicating In The Wake Of The AI Big Bang
In this episode, we dive into AI communication, digital security, and matching conversational tones. In this episode, hosts Steve Davis and David Olney embark on an insightful journey exploring the profound impacts of AI on communication and the essence of…
Customer Service Lessons From The Road
This past week, while delivering a series of workshops titled Designing Better Customer Service in Tourism on behalf of TiCSA across South Australia’s Mid North and Southern Flinders Ranges, I encountered two markedly different customer service experiences. We started the…