Steve Davis
S03E07 – The Slot Machine Of Human Status
Pull that handle. Do coins trickle down? Not every time. And that is what hooks humans into addiction. And so it is with social media, says Will Storr. In this seventh episode of the third series of Talking About Marketing,…
Airbnb Does Not Want Us Staying On Eyre Peninsula This Holiday Season
UPDATE: This story now has a happy ending. See below. There’s an old saying in marketing that the first impression is the last impression. With the increasing sophistication of digital platforms, particularly in the hospitality and tourism industry, it’s easier…
Creating A Content Marketing Calendar For Humans
In the noisy, fast-paced world of digital marketing, it’s easy for small business owners and leaders to be trapped on the hamster wheel of “churning out” content (because a guru or an AI tool said to), or do nothing because…
See, Believe, Explain, Achieve
I just finished listening to Arnold Schwarzenegger’s new book, Be Useful: Seven Tools for Life. As well as being thoroughly entertaining, because it is full of great stories from his life that Schwarzenegger reads himself, the book is genuinely useful.…
S03E06 – Competence Before Confidence Especially With Peter Goers
In the 80s it was “fake it ’til you’ve made it” but David Olney argues start with competence and confidence will follow. Steve notes that’s a great way to approach an interview with Peter Goers on ABC Adelaide. In this…
The Genesis of “The High Table”: A Journey into Meaningful Community Building at Talked About Marketing
David Olney and I, inspired by thinkers like Owen Eastwood, Mark Schaeffer, and Charles Vogl, have launched an experiment in community building named “The High Table.” The project draws its ethos from our podcast, Talking About Marketing, and aims to…
S03E05 – Social Media And The Shareworthy Case Of Digital Fatigue
Social media has long been the place where we’ve been trained to share the little moments, large moments, aspirational moments, and fake moments of our lives and businesses, but have we had too much of a good thing? In this…
Adopt An Action Orientation: Better Now Than Later
Something stopped me dead during my yoga practice last week and it impressed upon me the need for all of us to adopt an action orientation now rather than later. It was this quote from this segment, Aussies failing to…
Blogging For Professional Development: Just What The GP Of Marketing Ordered
Since 2005, I have been advocating for the use of blogging for professional development and now I’m also adding podcasting to that prescription, in the hope of encouraging you to follow suit. Since David Olney joined me at Talked About…
S03E04 – A Perfect Day With Barbie And A Green Carnation
We return to lighter topics this episode, with Barbie’s saturation in perfection and Oscar Wilde’s clever marketing ploy; with a dash of David Sandler pain. In this fourth episode of the third series of Talking About Marketing, we start with…