Steve Davis
Last Car Wash Then I’m Outta Here: Will Ending Loyalty Cards Cut The Cord And Set Your Customers Free
On Sunday, I went to the family owned and run service station I’ve used for 17 years to get some petrol and to run my car through the car wash. I told the attendant that I just finished my latest…
Eulogy For Oscar Wilde
To mark the 123rd anniversary of the passing of the wit and wordsmith on this November 30, Steve Davis has delivered a eulogy, honouring the legacy of word play and reflection Oscar has left us with. Indeed, Talked About Marketing…
S03E09 – The Paradox Of Being Yourself In An AI World
Dive into an episode where musical theatre wisdom meets our first ‘not recommended’ book review, all while unraveling the paradox of authenticity in an AI-driven world. In the latest episode of “Talking About Marketing” with Steve Davis and David Olney,…
Peddling Your Wares When The Tour Down Under Pedals Through Your Town
The TDU or Santos Tour Down Under, is one of those sporting events that attracts a number of fit, high-income individuals and families who enjoy lining the streets to watch the world’s top cyclists in action. While their attention will…
S03E08 – What Would Arnold Schwarzenegger Do?
Ask yourself, “What Would Arnold Schwarzenegger Do?” Join us for mind-changing strategies, life lessons, practical business principles, and tech insights. Hasta la vista, baby! In this blockbuster episode of the Talking About Marketing Podcast, Steve and David Olney delve into…
Weekend Sunrise – Behind The Scenes Of Being On TV
When people around Australia saw Belle Baker from Adelaide Hills & Fleurieu Farm Services on Weekend Sunrise one Sunday morning recently, little did they realise how much planning and energy went into making that four minutes of screentime actually happen.…
Join The AI Obedience School And Avoid Accidents In The Office
Amid the hype and enthusiasm surrounding AI tools, there is an emerging issue: business owners and leaders are getting drawn into the shiny new tech space and instead of using “freed up” time to look after themselves or their clients,…
S03E07 – The Slot Machine Of Human Status
Pull that handle. Do coins trickle down? Not every time. And that is what hooks humans into addiction. And so it is with social media, says Will Storr. In this seventh episode of the third series of Talking About Marketing,…
Airbnb Does Not Want Us Staying On Eyre Peninsula This Holiday Season
UPDATE: This story now has a happy ending. See below. There’s an old saying in marketing that the first impression is the last impression. With the increasing sophistication of digital platforms, particularly in the hospitality and tourism industry, it’s easier…
Creating A Content Marketing Calendar For Humans
In the noisy, fast-paced world of digital marketing, it’s easy for small business owners and leaders to be trapped on the hamster wheel of “churning out” content (because a guru or an AI tool said to), or do nothing because…