Steve Davis
5 Swift Insights About Taylor Swift Marketing
I’m enchanted you are reading this. It’s my reflection on Taylor Swift marketing techniques I observed during my recent attendance at night two of her Melbourne leg of the Eras Tour. While not everything she does is possible for small…
We Thought This Was Going to Be Easy”: Reflecting on the Small Business Journey
The spark for this reflection was ignited by a simple act: sharing a meme that carried a message many of us in the small business community felt in our bones—”We are not doing this because it is easy; we are…
Why Are My Emails Being Blocked: The New Email Deliverability Rules Of No Uniform, No Entry
The way email is delivered around the world has undergone a seismic shift this month (February 2024), similar to what happens when someone’s at your front door. Imagine hearing a knock; you approach, peer through the peephole, and decide whether…
3 Quick Lessons For Small Business From Leo Tolstoy’s Long 1869 Novel War And Peace (And A Bonus From MAFS)
In Leo Tolstoy’s epic and very long novel, War and Peace, the complex tapestry of human experience is juxtaposed against the backdrop of vast historical events, offering profound insights into strategy, both in warfare and in life. As a small…
From Our Small Business Minister To A Couple On Holiday, Every Little Decision And Action You Take Can Have Profound Consequences
How recently have you changed your routine? How recently have you said “yes” to something, even though there’s no clear “what’s it in for me” that’s obvious? This reflection, shared originally on FIVEaa with Richard Pascoe last weekend, will remind…
S03E10 – BONUS The 2024 Summer Reading List For Business Owners And Leaders
Looking to set up the New Year with some new thinking or new habits? David Olney and Steve Davis share the books that affected them the most over the past 12 months. In this bonus episode of “Talking About Marketing”,…
Beware The Lure Of Workplace Dessert: The Importance Of The Hard Work Of Planning And Necessary Tasks
In the demanding world of small business, it’s easy to be enchanted by the ‘dessert’ – the creative, fun elements like designing trinkets or tinkering with website images. These tasks are sweet and light, and often more appealing to our…
Last Car Wash Then I’m Outta Here: Will Ending Loyalty Cards Cut The Cord And Set Your Customers Free
On Sunday, I went to the family owned and run service station I’ve used for 17 years to get some petrol and to run my car through the car wash. I told the attendant that I just finished my latest…
Eulogy For Oscar Wilde
To mark the 123rd anniversary of the passing of the wit and wordsmith on this November 30, Steve Davis has delivered a eulogy, honouring the legacy of word play and reflection Oscar has left us with. Indeed, Talked About Marketing…
S03E09 – The Paradox Of Being Yourself In An AI World
Dive into an episode where musical theatre wisdom meets our first ‘not recommended’ book review, all while unraveling the paradox of authenticity in an AI-driven world. In the latest episode of “Talking About Marketing” with Steve Davis and David Olney,…