Steve Davis
S04E05 – Be Open To Ideas Sex
In this episode, unlock the secrets of ‘ideas sex’ in marketing—transform creativity into strategy with our latest insights on innovative thinking and problem-solving. This episode is a deep dive into how you can harness creativity, leadership, and strategic thinking to…
A Lesson in Email Marketing: Harris Scarfe’s Less-Than-Personal Anniversary Message
I feel so bonded to Harris Scarfe now. Our three year anniversary has been noted by them sending me a special offer addressed to “Hi”. Not only is that a touching sentiment, but they’ve also helped me avoid embarrassment by foolishly expecting…
S04E04 – Communicating In The Wake Of The AI Big Bang
In this episode, we dive into AI communication, digital security, and matching conversational tones. In this episode, hosts Steve Davis and David Olney embark on an insightful journey exploring the profound impacts of AI on communication and the essence of…
Customer Service Lessons From The Road
This past week, while delivering a series of workshops titled Designing Better Customer Service in Tourism on behalf of TiCSA across South Australia’s Mid North and Southern Flinders Ranges, I encountered two markedly different customer service experiences. We started the…
S04E03 – Can You Predict How Irrational Your Customers Are?
In this episode, we explore customer irrationality, economic impacts, and cultural shifts in humour with insights from Dan Ariely’s work and Dave Allen’s comedy. In this episode, Steve Davis and David Olney delve into the fascinating world of human irrationality,…
The Emperor’s New AI Tool And Other Fables
While finetuning my new AI best friend, Perplexity AI, I was prompted to fill in ever deepening reflections on myself, my business, and my interests. Where as my paid version of ChatGPT prompted me to share 1500 characters about myself,…
S04E02 – Pay Attention To Your Expectations
In this episode, we explore “The Expectation Effect,” attention’s role in business, a massive data leak’s impact, and the power of advertising characters. In this episode’s “Person” segment, we dive into “The Expectation Effect” by David Robson, uncovering how our…
Google Has Become A Lying Pile Of Horse Manure: Unpacking The True Cost Of “Added Value”
In an era where digital tools are extensions of our professional and personal identities, the recent move by Google to hike the prices of Workspace services under the guise of “added value” feels, at best, arrogant, and at worst, outright…
Grilling Success: Lessons from a Bunnings Sausage Sizzle for Small Business Marketing
The Australian sausage sizzle holds a special place in the heart of community fundraising efforts, serving as more than just a cheeky culinary tradition. Last weekend, my venture behind the grill at Bunnings, aimed at supporting my daughter’s journey to…
S04E01 – Context Is King: How Not To Break In An Over-Stimulated World
Exploring rest’s role, context in advice, email risks, and viral video virtues, this episode delves into balancing well-being, communication, and digital influence. Welcome to the launch of Series 4 of “Talking About Marketing,” where we dissect the essence of marketing…