Steve Davis
From Wilde to the Wild: How to Turn a Selfie into an Artform
Oscar Wilde once quipped, “It is a curious fact that people are never so trivial as when they take themselves seriously.” Had he lived today, Wilde would no doubt delight in the rise of the selfie—a curious blend of vanity…
Escaping the Tourism Cliché – How to Stand Out in a World of “Something for Everyone”
If you’ve ever browsed a tourism website and felt completely uninspired, you’re not alone. This week, during my chat with Richard Pascoe on FIVEaa, I shared how my recent trip to Melbourne reminded me just how vague and unhelpful most…
Escape From Your Phone: A Timely Wake Up Call In A Socially-Responsible Marketing Campaign
My LinkedIn feed dropped a gem in my lap over the long weekend; a reflection on a marketing campaign by Movistar, a Spanish telecommunications company. The campaign, titled Escape from your phone, was released in Mexico in May 2021. The…
Balancing Wellness And Marketing: The Power Of Being Preemptive
Let’s talk about something crucial but often overlooked—our well-being, both personal and professional. Whether it’s nurturing our physical health or staying ahead in our marketing strategies, these aspects are deeply connected. Inspired by a chat I had with David Olney…
S05E04 – Fit For Market (And Life)
Explore how well-being, marketing principles, and timeless campaigns intersect to help small business owners thrive, personally and professionally. In this episode, Steve and David dive into the power of small habits and mindset shifts that boost both personal well-being and…
S05E03 – Posturefest – Just What The Doctor Ordered
Steve Davis and David Olney explore the power of ‘posture’ in professional relationships, highlighting how confidence, trust, and strategic positioning influence success in business and personal interactions. In this episode of “Talking About Marketing,” titled “Posturefest – Just What The…
Too Much Humble Is Halfway Proud: Understanding The LinkedIn False Humility Sickness
The popularity of my most read blog post ever, How To Humblebrag On LinkedIn Like A Pro, has always perplexed me until I came across a Chinese proverb that put it into context today. In his book, Wild Creature Mind,…
S05E02 – It’s Time To Be Present And Leave Twitter
In a world that pulls us in countless directions, mastering the art of staying present and crafting messages that resonate is more crucial than ever. In this episode of Talking About Marketing, Steve Davis and David Olney take us on…
Vitamin Or Pain Killer? How You Market Yourself Could Mean Sales Maybe In The Future VS Sale Today
Marketing is a bit like playing a game of darts. You can aim broadly and hope to hit the board somewhere, or you can zero in on the bullseye and land a winning shot. This idea is at the heart…
Marketing Insights from Port Adelaide Football Club’s AFLW Success
Recently, I had the pleasure of soaking up some top-tier marketing wisdom at the Australian Marketing Institute event at Alberton Oval. Jessica Green and Rachel McLean’s team from the Port Adelaide Football Club (PAFC) walked us through their approach and…