Steve Davis
The AI Voice Experiment: Yielding to Temptation While Keeping Our Soul
Oscar Wilde once observed that “the only way to get rid of a temptation is to yield to it.” As we stand at the precipice of the AI revolution in content creation, Wilde’s words have never felt more relevant –…
S05E08 – Are You Ready To Walk The Line?
This episode explores the courage it takes to walk your own path, from embracing authenticity in personal and professional life to fostering responsibility in how we communicate and interact with others. In this episode of Talking About Marketing, we explore…
The Great Awards Swindle: How We All Became Award-Winning Everything
In my recent acceptance speech at the prestigious “Most Prestigious Awards for Prestige 2024”, where I won “Most Award-Winning Person to Win an Award While Accepting an Award”, I had an epiphany. We might have a awards problem. The Awards…
S05E07 – Apropos Of Nothing And Everything
In this episode, we explore Dostoevsky’s reflections on personal integrity and the power of storytelling, dissect Woody Allen’s philosophy of tuning out critics, highlight the pitfalls of bland marketing clichés, and discuss the audacity and enduring relevance of Australia’s lamb…
Small Business Marketing On Melbourne Cup Day: Why You Might Need Racing Blinkers
As Melbourne Cup fever grips the nation and workplace productivity takes its annual nosedive into a champagne glass, I’ve been thinking about how we small business owners could actually learn something from those four-legged athletes (besides how to look good…
S05E06 – Hope For Cynics – From Dostoevsky With Love
In this episode of Talking About Marketing, Steve and David delve into Dostoevsky’s wisdom on self-awareness and authenticity, explore the delicate balance between cynicism and trust in Hope for Cynics, confront the dangers of superficial AI-generated engagement on LinkedIn, and…
S05E05 – Go With Your Gut – In Praise Of Instinct
In this episode, Steve and David explore the deep connection between our instinctual, animalistic “wild creature mind” and how it impacts our personal well-being and professional life, and discuss the importance of balancing clever marketing with genuine connection. In this…
From Wilde to the Wild: How to Turn a Selfie into an Artform
Oscar Wilde once quipped, “It is a curious fact that people are never so trivial as when they take themselves seriously.” Had he lived today, Wilde would no doubt delight in the rise of the selfie—a curious blend of vanity…
Escaping the Tourism Cliché – How to Stand Out in a World of “Something for Everyone”
If you’ve ever browsed a tourism website and felt completely uninspired, you’re not alone. This week, during my chat with Richard Pascoe on FIVEaa, I shared how my recent trip to Melbourne reminded me just how vague and unhelpful most…
Escape From Your Phone: A Timely Wake Up Call In A Socially-Responsible Marketing Campaign
My LinkedIn feed dropped a gem in my lap over the long weekend; a reflection on a marketing campaign by Movistar, a Spanish telecommunications company. The campaign, titled Escape from your phone, was released in Mexico in May 2021. The…