Steve Davis
S05E03 – Posturefest – Just What The Doctor Ordered
Steve Davis and David Olney explore the power of ‘posture’ in professional relationships, highlighting how confidence, trust, and strategic positioning influence success in business and personal interactions. In this episode of “Talking About Marketing,” titled “Posturefest – Just What The…
Too Much Humble Is Halfway Proud: Understanding The LinkedIn False Humility Sickness
The popularity of my most read blog post ever, How To Humblebrag On LinkedIn Like A Pro, has always perplexed me until I came across a Chinese proverb that put it into context today. In his book, Wild Creature Mind,…
S05E02 – It’s Time To Be Present And Leave Twitter
In a world that pulls us in countless directions, mastering the art of staying present and crafting messages that resonate is more crucial than ever. In this episode of Talking About Marketing, Steve Davis and David Olney take us on…
Vitamin Or Pain Killer? How You Market Yourself Could Mean Sales Maybe In The Future VS Sale Today
Marketing is a bit like playing a game of darts. You can aim broadly and hope to hit the board somewhere, or you can zero in on the bullseye and land a winning shot. This idea is at the heart…
Marketing Insights from Port Adelaide Football Club’s AFLW Success
Recently, I had the pleasure of soaking up some top-tier marketing wisdom at the Australian Marketing Institute event at Alberton Oval. Jessica Green and Rachel McLean’s team from the Port Adelaide Football Club (PAFC) walked us through their approach and…
S05E01 – Dealing With Daily Frustrations
Discover how precise market targeting and impactful communication can transform your small business, alongside critiques of outdated marketing tactics and nostalgic ads. In this episode of Talking About Marketing, Steve Davis and David Olney explore the critical factors shaping small…
Persona Power: Navigating Business Success Through Swashbuckling Pirates and Aussie Bush Wisdom
In a world where the US presidential race is sending shockwaves of weirdness through our media and social feeds, why not lean into the absurd? I’ve harnessed the creative prowess of AI to craft two wildly different tales that illuminate…
I Really Can’t Engage, Baby There’s Spam Outside
After doing my quick check of the spam folder today, I saw more and more spam messages that are indignant about the lack of my reply. I’ve pasted in the spam emails below. As you’ll see, one killed the deal…
Blogging While You Sleep: The Double-Edged Sword of AI-Generated Content
[After a reader request from James Leyden, I have now added a second version of this piece after using James’ instruction, verbatim, to ask ChatGPT to “rewrite the post from tbe perspective of a drunken and meth afficted 3 legged…
Social Media Is Not Broken, It Is Just Having A Quarter Life Crisis
If you’re old enough to have gone through a “quarter life crisis”, then you’ll have some extra insights into the changes that social media is going through as it turns 27. Social media, a phenomenon that began as a novelty,…