Category Marketing Strategy
2025 Vision: Why Your Marketing Shouldn’t Sound Like Last Year’s Spam

If you peek into your spam folder (go on, I’ll wait), you’ll find something fascinating. Among the cryptocurrency schemes and miracle cures, there’s a particular species of business communication that seems frozen in time. “Just circling back,” they cheerfully announce,…
From Cricket to Commerce: When Innovation Meets Tradition

In test cricket, as in business, we often mistake tradition for truth. When 19-year-old Sam Konstas stepped onto the hallowed ground of the MCG for Boxing Day Australia-India test match, he didn’t just face the world’s deadliest bowlers – he…
You Will Never ‘Find’ Time (So Stop Looking For It)

As we watch another year slip through our fingers like grains in an hourglass, it’s worth pondering why some business owners seem to accomplish so much while others remain trapped in the hamster wheel of routine. This weekend, spare a…
Small Business Marketing On Melbourne Cup Day: Why You Might Need Racing Blinkers

As Melbourne Cup fever grips the nation and workplace productivity takes its annual nosedive into a champagne glass, I’ve been thinking about how we small business owners could actually learn something from those four-legged athletes (besides how to look good…
Escaping the Tourism Cliché – How to Stand Out in a World of “Something for Everyone”

If you’ve ever browsed a tourism website and felt completely uninspired, you’re not alone. This week, during my chat with Richard Pascoe on FIVEaa, I shared how my recent trip to Melbourne reminded me just how vague and unhelpful most…
Grilling Success: Lessons from a Bunnings Sausage Sizzle for Small Business Marketing

The Australian sausage sizzle holds a special place in the heart of community fundraising efforts, serving as more than just a cheeky culinary tradition. Last weekend, my venture behind the grill at Bunnings, aimed at supporting my daughter’s journey to…
3 Quick Lessons For Small Business From Leo Tolstoy’s Long 1869 Novel War And Peace (And A Bonus From MAFS)

In Leo Tolstoy’s epic and very long novel, War and Peace, the complex tapestry of human experience is juxtaposed against the backdrop of vast historical events, offering profound insights into strategy, both in warfare and in life. As a small…
Beware The Lure Of Workplace Dessert: The Importance Of The Hard Work Of Planning And Necessary Tasks

In the demanding world of small business, it’s easy to be enchanted by the ‘dessert’ – the creative, fun elements like designing trinkets or tinkering with website images. These tasks are sweet and light, and often more appealing to our…
Last Car Wash Then I’m Outta Here: Will Ending Loyalty Cards Cut The Cord And Set Your Customers Free

On Sunday, I went to the family owned and run service station I’ve used for 17 years to get some petrol and to run my car through the car wash. I told the attendant that I just finished my latest…
Peddling Your Wares When The Tour Down Under Pedals Through Your Town

The TDU or Santos Tour Down Under, is one of those sporting events that attracts a number of fit, high-income individuals and families who enjoy lining the streets to watch the world’s top cyclists in action. While their attention will…