Marketing Strategy

Category: Marketing Strategy

Last Car Wash Then I’m Outta Here: Will Ending Loyalty Cards Cut The Cord And Set Your Customers Free

Last Car Wash Then I’m Outta Here: Will Ending Loyalty Cards Cut The Cord And Set Your Customers Free Last Car Wash Then I'm Outta Hear: Will Ending Loyalty Cards Cut The Cord And Set Your Customers Free

On Sunday, I went to the family owned and run service station I’ve used for 17 years to get some petrol and to run my car through the car wash. I told the attendant that I just finished my latest car wash loyalty card and will grab a new one with today’s car wash, only […]

Peddling Your Wares When The Tour Down Under Pedals Through Your Town

Peddling Your Wares When The Tour Down Under Pedals Through Your Town Peddling Your Wares When The Tour Down Under Pedals Through Your Town

The TDU or Santos Tour Down Under, is one of those sporting events that attracts a number of fit, high-income individuals and families who enjoy lining the streets to watch the world’s top cyclists in action. While their attention will be on the race, this visitation is an opportunity for local businesses to either service […]

Weekend Sunrise – Behind The Scenes Of Being On TV

Weekend Sunrise – Behind The Scenes Of Being On TV Weekend Sunrise - Behind The Scenes Of Being On TV

When people around Australia saw Belle Baker from Adelaide Hills & Fleurieu Farm Services on Weekend Sunrise one Sunday morning recently, little did they realise how much planning and energy went into making that four minutes of screentime actually happen. And just like most “overnight success” stories are typically 10 years in the making, so, […]

Creating A Content Marketing Calendar For Humans

Creating A Content Marketing Calendar For Humans Creating A Content Marketing Calendar For Humans. Image created by DALLE-2 with a prompt by Steve Davis

In the noisy, fast-paced world of digital marketing, it’s easy for small business owners and leaders to be trapped on the hamster wheel of “churning out” content (because a guru or an AI tool said to), or do nothing because it’s too overwhelming. The pressure to consistently produce content can be overwhelming, and that’s not […]

See, Believe, Explain, Achieve

See, Believe, Explain, Achieve See, Believe, Explain, Achieve. Photo by Julian Hochgesang on Unsplash

I just finished listening to Arnold Schwarzenegger’s new book, Be Useful: Seven Tools for Life. As well as being thoroughly entertaining, because it is full of great stories from his life that Schwarzenegger reads himself, the book is genuinely useful. In particular, I liked Schwarzenegger’s discussion of the self-help adage: see, believe, achieve. In order […]

Anxious About Decision Making? You Never Start From Zero

Anxious About Decision Making? You Never Start From Zero Anxious About Decision Making? You Never Start From Zero. Photo by Burst on Unsplash

One of the things David Olney has brought to Talked About Marketing planning days, is an important concept that dilutes anxiety around decision making, known as the term, You Never Start From Zero. This has been something David has been developing over many years and this article distills those insights. Even before the COVID-19 pandemic, […]

The Discipline Of Perception: Smart Marketing Strives To See Things As “They” See Them

The Discipline Of Perception: Smart Marketing Strives To See Things As “They” See Them An old blue truck without power steering from The discipline of perception. Smart marketing strives to see things as "they" see them. Photo by Ben Cliff on Unsplash

Conversation with a small gathering of friends over the long weekend has cascaded into a reflection on the discipline of perception in marketing, which means taking seriously the challenge of seeing the world (and your products/services) as your customers and potential customers do. And it all started wtih Lisa talking about how much she loves […]

If Website Analytics Is King, Your Small Business Knowledge Is Parliament

If Website Analytics Is King, Your Small Business Knowledge Is Parliament If Website Analytics Is King, Your Small Business Knowledge Is Parliament. Photo by Paweł Furman on Unsplash

This is a short reflection to add some nuance to claims people make that website analytics is king. Frankly, it isn’t. Your Google Analytics or web analytics data is very useful and worthy of the pomp and ceremony one usually reserves for royalty, but remember that all monarchs are only safe while they have the […]

A Short Open Letter To Our Clients: The Marketing Rebellion Demands Turning Over A New Leaf

A Short Open Letter To Our Clients: The Marketing Rebellion Demands Turning Over A New Leaf A Short Open Letter To Our Clients: The Marketing Rebellion Demands Turning Over A New Leaf. Photo by Kieran Wood on Unsplash

I’ve always understood marketing to be an enterprise in which humans provide value to other humans but over summer, I’ve had this core belief formalised and activated by Mark Shaefer’s book, Marketing Rebellion, and Marcus Sheridan’s book, They Ask You Answer. I’m telling you about it because you’re about to notice a profound shift in […]

New Year, New Marketing Plan: Why You Should Structure Your Vision Like A Terraced Hillside

New Year, New Marketing Plan: Why You Should Structure Your Vision Like A Terraced Hillside New Year, New Marketing Plan: Why You Should Structure Your Vision Like A Terraced Hillside. Photo by Ivan Bandura on Unsplash

With a New Year and new marketing plan in the future for most of us, we could take inspiration from David Olney’s latest post, even though he aimed it at the personal level. Now that I have completed my Master of Media in Strategic Communication, I have a bit more time to think about things […]

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