Inspiration can strike us anywhere and in my case it came hurtling towards me at speeds of 135 km/h. I am referring to some business and marketing insights gleaned from […]
Category: Marketing Strategy
Nasty, brutish, and fast: The truth about ecommerce
There’s no doubt that if you’re considering online sales as part of your business strategy, the truth about ecommerce in this era of Amazon, echoes the famous saying by Thomas […]
8 essential marketing research steps every digital strategy needs
This may seem obvious but everybody should start with these marketing research steps before developing their digital strategy. However, it’s surprising how many people don’t. Most businesses will have specific […]
Kindness in business: A pathway to profit and happiness
Is there room for kindness in business? At a time when many of are carrying an even greater burden of underlying stress than usual, due to Covid-19 restrictions and uncertainty, […]
The most effective small business marketing activity is doing nothing
When is “doing nothing” the most effective small business marketing activity? Simple. When we can’t honestly measure the effectiveness of the things we are doing. There are so many things […]