The TDU or Santos Tour Down Under, is one of those sporting events that attracts a number of fit, high-income individuals and families who enjoy lining the streets to watch the world’s top cyclists in action. While their attention will be on the race, this visitation is an opportunity for local businesses to either service […]

When people around Australia saw Belle Baker from Adelaide Hills & Fleurieu Farm Services on Weekend Sunrise one Sunday morning recently, little did they realise how much planning and energy went into making that four minutes of screentime actually happen. And just like most “overnight success” stories are typically 10 years in the making, so, […]

In the noisy, fast-paced world of digital marketing, it’s easy for small business owners and leaders to be trapped on the hamster wheel of “churning out” content (because a guru or an AI tool said to), or do nothing because it’s too overwhelming. The pressure to consistently produce content can be overwhelming, and that’s not […]

I just finished listening to Arnold Schwarzenegger’s new book, Be Useful: Seven Tools for Life. As well as being thoroughly entertaining, because it is full of great stories from his life that Schwarzenegger reads himself, the book is genuinely useful. In particular, I liked Schwarzenegger’s discussion of the self-help adage: see, believe, achieve. In order […]

One of the things David Olney has brought to Talked About Marketing planning days, is an important concept that dilutes anxiety around decision making, known as the term, You Never Start From Zero. This has been something David has been developing over many years and this article distills those insights. Even before the COVID-19 pandemic, […]

Conversation with a small gathering of friends over the long weekend has cascaded into a reflection on the discipline of perception in marketing, which means taking seriously the challenge of seeing the world (and your products/services) as your customers and potential customers do. And it all started wtih Lisa talking about how much she loves […]

This is a short reflection to add some nuance to claims people make that website analytics is king. Frankly, it isn’t. Your Google Analytics or web analytics data is very useful and worthy of the pomp and ceremony one usually reserves for royalty, but remember that all monarchs are only safe while they have the […]

I’ve always understood marketing to be an enterprise in which humans provide value to other humans but over summer, I’ve had this core belief formalised and activated by Mark Shaefer’s book, Marketing Rebellion, and Marcus Sheridan’s book, They Ask You Answer. I’m telling you about it because you’re about to notice a profound shift in […]