Category Marketing Strategy
New Year, New Marketing Plan: Why You Should Structure Your Vision Like A Terraced Hillside
With a New Year and new marketing plan in the future for most of us, we could take inspiration from David Olney’s latest post, even though he aimed it at the personal level. Now that I have completed my Master…
Give your brand a free throw with these branding exercises
When it comes to branding exercises, I derive much inspiration from top-scoring NBA basketball player, Rick Barry, who was ridiculed for his unorthodox underarm technique when taking free throws, despite having double the accuracy of his fellow players. To be…
A marketer’s search for meaning: Time to decide what’s important
As I emerge from a self-imposed “holiday” from social media and a summer of fruitful reading, I am wrestling with a challenge that could be termed as a marketer’s search for meaning. With many parts of our society in shreds…
A hat-trick of business and marketing insights from cricket
Inspiration can strike us anywhere and in my case it came hurtling towards me at speeds of 135 km I am referring to some business and marketing insights gleaned from my experience playing a Virtual Reality cricket game called The…
Nasty, brutish, and fast: The truth about ecommerce
There’s no doubt that if you’re considering online sales as part of your business strategy, the truth about ecommerce in this era of Amazon, echoes the famous saying by Thomas Hobbes about life in nature being nasty, brutish, and short.…
8 essential marketing research steps every digital strategy needs
This may seem obvious but everybody should start with these marketing research steps before developing their digital strategy. However, it’s surprising how many people don’t. Most businesses will have specific audiences they sell to and the more specific you can…
Kindness in business: A pathway to profit and happiness
Is there room for kindness in business? At a time when many of are carrying an even greater burden of underlying stress than usual, due to Covid-19 restrictions and uncertainty, the answer is a resounding yes! In fact, without kindness,…
The most effective small business marketing activity is doing nothing
When is “doing nothing” the most effective small business marketing activity? Simple. When we can’t honestly measure the effectiveness of the things we are doing. There are so many things we do, or feel we should be doing, to market…