Category Blogging
Blog With Expertise And Authority – AI Search Tools Have No Appetite For Fluff In The Age Of SGE
A client just showed me a draft blog post one of his outsourced workers “wrote” and it was an atrocious waste of time that gives blogging (and outsourced workers) a bad name. It was a bland collection of sweet terms…
Beware The Lure Of Workplace Dessert: The Importance Of The Hard Work Of Planning And Necessary Tasks
In the demanding world of small business, it’s easy to be enchanted by the ‘dessert’ – the creative, fun elements like designing trinkets or tinkering with website images. These tasks are sweet and light, and often more appealing to our…
Blogging For Professional Development: Just What The GP Of Marketing Ordered
Since 2005, I have been advocating for the use of blogging for professional development and now I’m also adding podcasting to that prescription, in the hope of encouraging you to follow suit. Since David Olney joined me at Talked About…
Storytelling structures for tourism marketing
Today began with a pleasant trip to Goolwa planned, where I was to deliver a workshop on storytelling structures for tourism marketing for Business Alexandrina and the Tourism Industry Council SA. I’d been anxiously looking forward to this presentation because…
Is your website a dog’s breakfast? Great, now throw Google an SEO bone
A dog’s breakfast is meant to mean something messy and disorganised but if you use it to mean you’re feeding your happy dog, then it can be a great description for an effective website that’s ready to enable you to…
8 essential marketing research steps every digital strategy needs
This may seem obvious but everybody should start with these marketing research steps before developing their digital strategy. However, it’s surprising how many people don’t. Most businesses will have specific audiences they sell to and the more specific you can…
To blog or not to blog? Consider the 9 benefits of blogging before you answer
To blog or not to blog is not really a question for anyone in business who wants to grow and expand their influence, especially when they consider the 9 benefits of blogging. Quite frankly, the act of blogging is as…
Exposing yourself to social media marketing
There were a number of themes developed during my social media marketing workshop with members of the Australian Institute of Professional Photography SA branch last week, that might be worth tucking into an album for future reference. They centered around…
Does the world need more marketing content? Yes, and no.
Does the world need more marketing content? Do I really need to write another blog? Why should I bother creating another podcast episode? I hate to break it to that little voice inside our heads, the one that really enjoys…
3 updated reasons for using odd numbered lists in your blog post titles
I wrote a blog post six years ago entitled, 3 powerful reasons for using odd numbered lists in your blog post titles, and having mentioned it in some workshops recently, I figured it was time to revisit my thoughts and…