One of the most efficient, enriching, and entertaining ways of using commute time or exercise time is to make sure you double up your activity by listening to podcasts for professional development at the same time. Imagine for a moment that you are heading to your office and listening to a podcast about social media […]
Category: Week Of Blogging Dangerously
Does the world need more marketing content? Yes, and no.
Does the world need more marketing content? Do I really need to write another blog? Why should I bother creating another podcast episode? I hate to break it to that little voice inside our heads, the one that really enjoys the status quo and the avoidance of hard yakka, but the world is a long […]
3 updated reasons for using odd numbered lists in your blog post titles
I wrote a blog post six years ago entitled, 3 powerful reasons for using odd numbered lists in your blog post titles, and having mentioned it in some workshops recently, I figured it was time to revisit my thoughts and update them. There is no doubt that much of your success in blogging rests upon […]
The basics of SEO: Google is not a mind reader (yet)
What are the basics of SEO or Search Engine Optimisation? For those of use who have been working with websites since last century, you might think this question should be old hat by now. But it’s not. Only last week I had a dear friend ask me for some thoughts about why his client’s website […]
People aren’t stupid: The case for authentic empathy in marketing
If people are failing to buy from you or stay with you, the first thing to check is how well you’ve embraced empathy in marketing. But what has “the ability to understand and share the feelings of another” got to do with your marketing efforts? Everything. No matter how much we convince ourselves that we […]