Category Week Of Blogging Dangerously
In praise of podcasts for professional development: No, hear me out!
One of the most efficient, enriching, and entertaining ways of using commute time or exercise time is to make sure you double up your activity by listening to podcasts for professional development at the same time. Imagine for a moment…
Does the world need more marketing content? Yes, and no.
Does the world need more marketing content? Do I really need to write another blog? Why should I bother creating another podcast episode? I hate to break it to that little voice inside our heads, the one that really enjoys…
3 updated reasons for using odd numbered lists in your blog post titles
I wrote a blog post six years ago entitled, 3 powerful reasons for using odd numbered lists in your blog post titles, and having mentioned it in some workshops recently, I figured it was time to revisit my thoughts and…
The basics of SEO: Google is not a mind reader (yet)
UPDATE: As of June 2026, the web has embraced GEO (Generative Engine Optimisation), which means preparing your content to help AI search tools find, understand, and cite it. Our GEO Ready page has more background. As does this podcast episode:…
People aren’t stupid: The case for authentic empathy in marketing
If people are failing to buy from you or stay with you, the first thing to check is how well you’ve embraced empathy in marketing. But what has “the ability to understand and share the feelings of another” got to…