A few clients have asked us whether or not they should be worried by Google’s threat to remove Google Search from Australia if the government introduces its News Media Bargaining Code. Under the code, Google would need to pay news organisations for indexing their news stories in search. Google has threatened to close search to […]
Category: SEO
8 essential marketing research steps every digital strategy needs
This may seem obvious but everybody should start with these marketing research steps before developing their digital strategy. However, it’s surprising how many people don’t. Most businesses will have specific audiences they sell to and the more specific you can get about your audiences the better. Research is the most essential part of any strategy […]
The basics of SEO: Google is not a mind reader (yet)
What are the basics of SEO or Search Engine Optimisation? For those of use who have been working with websites since last century, you might think this question should be old hat by now. But it’s not. Only last week I had a dear friend ask me for some thoughts about why his client’s website […]