Category Social Media
Before I Was Talked About: Lessons from My BlackBerry
Back in 2009, I was wandering the world armed with a BlackBerry and an itchy trigger finger on the voice memo button. Somewhere between Kangaroo Island and a Web 2.0 training course, I’d started recording fragments of thought; early-stage ideas,…
From Wilde to the Wild: How to Turn a Selfie into an Artform
Oscar Wilde once quipped, “It is a curious fact that people are never so trivial as when they take themselves seriously.” Had he lived today, Wilde would no doubt delight in the rise of the selfie—a curious blend of vanity…
Escape From Your Phone: A Timely Wake Up Call In A Socially-Responsible Marketing Campaign
My LinkedIn feed dropped a gem in my lap over the long weekend; a reflection on a marketing campaign by Movistar, a Spanish telecommunications company. The campaign, titled Escape from your phone, was released in Mexico in May 2021. The…
Too Much Humble Is Halfway Proud: Understanding The LinkedIn False Humility Sickness
The popularity of my most read blog post ever, How To Humblebrag On LinkedIn Like A Pro, has always perplexed me until I came across a Chinese proverb that put it into context today. In his book, Wild Creature Mind,…
Are You a Post-a-Day Social Media User? Time for Ethical Marketers to Cut Down on This Toxic Habit
As a marketing consultant deeply entrenched in the digital world, I find myself at a crossroads, questioning the ethical implications of social media use in our industry. While doing some weekend listening to older episodes of one of my favourite…
X Usurps Twitter – The Bird Has Flown
One wonders if The Beatles were being prophetic when singing the following lines from Norwegian Wood: And when I awoke I was aloneThis bird had flownSo I lit a fireIsn’t it good Norwegian wood? To be fair, I am not…
Who moved my Facebook?
Facebook’s blunt blocking of any Business Pages that loosely might be characterised as “news sites” has caused a stir within some sections of the Facebook community and wreaked havoc upon businesses whose marketing communication was all based on Facebook. It’s…
Better smartphone photos and video for small business
For many years, I’ve been running workshops helping small business people use their smartphone cameras to take better photos and video and this post covers some of the main points I cover. In essence, there are a few key things…
Exposing yourself to social media marketing
There were a number of themes developed during my social media marketing workshop with members of the Australian Institute of Professional Photography SA branch last week, that might be worth tucking into an album for future reference. They centered around…
In praise of podcasts for professional development: No, hear me out!
One of the most efficient, enriching, and entertaining ways of using commute time or exercise time is to make sure you double up your activity by listening to podcasts for professional development at the same time. Imagine for a moment…