One wonders if The Beatles were being prophetic when singing the following lines from Norwegian Wood: And when I awoke I was aloneThis bird had flownSo I lit a fireIsn’t it good Norwegian wood? To be fair, I am not sure what wood Elon Musk is using to burn down Twitter’s brand, but for someone […]
Category: Social Media
Who moved my Facebook?
Facebook’s blunt blocking of any Business Pages that loosely might be characterised as “news sites” has caused a stir within some sections of the Facebook community and wreaked havoc upon businesses whose marketing communication was all based on Facebook. It’s been sobering having a stream of messages from workshop participants who’d done any of my […]
Better smartphone photos and video for small business
For many years, I’ve been running workshops helping small business people use their smartphone cameras to take better photos and video and this post covers some of the main points I cover. In essence, there are a few key things to consider when capturing photos and video in house: Technical aspects of photography Composition points […]
Exposing yourself to social media marketing
There were a number of themes developed during my social media marketing workshop with members of the Australian Institute of Professional Photography SA branch last week, that might be worth tucking into an album for future reference. They centered around taking time to focus our efforts on the audience so that the subject of our […]
In praise of podcasts for professional development: No, hear me out!
One of the most efficient, enriching, and entertaining ways of using commute time or exercise time is to make sure you double up your activity by listening to podcasts for professional development at the same time. Imagine for a moment that you are heading to your office and listening to a podcast about social media […]
Does the world need more marketing content? Yes, and no.
Does the world need more marketing content? Do I really need to write another blog? Why should I bother creating another podcast episode? I hate to break it to that little voice inside our heads, the one that really enjoys the status quo and the avoidance of hard yakka, but the world is a long […]
Social media audit, marketing review, and other monthiversary business hacks
It’s the fourth monthiversary of Talked About Marketing and I’ve taken the opportunity to reflect on my business, undertake both a social media audit and a marketing review, and as a result of this I’m writing to urge you to do the same. The fourth month of operations is a “weird” time to get all […]
Is your business mission inspiring? Apollo program insights to fly your employees to the Moon
When setting a business mission, a little inspiration from former US President, John F Kennedy, can’t hurt. Try emulating this paraphrased version of his famous 1962 speech at your next team planning session: We choose to go to the Moon in this decade, not because it is easy, but because it is hard; because this […]
You can play outside the social media playground if you want to
Is there such a thing as a social media playground? Yes, there is. There are also other structures, protocols, and habits in life that guide and limit us subconsciously. The playground I’m referring to is the dedicated area set aside by the authorities in which children are given a set number of structures to climb, […]