Marketing is a bit like playing a game of darts. You can aim broadly and hope to hit the board somewhere, or you can zero in on the bullseye and land a winning shot. This idea is at the heart of our recent discussion on the difference between marketing your product, service, or self as […]
Category: Marketing
Marketing Insights from Port Adelaide Football Club’s AFLW Success
Recently, I had the pleasure of soaking up some top-tier marketing wisdom at the Australian Marketing Institute event at Alberton Oval. Jessica Green and Rachel McLean’s team from the Port Adelaide Football Club (PAFC) walked us through their approach and there was one golden nugget that had me nodding like a dashboard bobblehead. Although their […]
Persona Power: Navigating Business Success Through Swashbuckling Pirates and Aussie Bush Wisdom
In a world where the US presidential race is sending shockwaves of weirdness through our media and social feeds, why not lean into the absurd? I’ve harnessed the creative prowess of AI to craft two wildly different tales that illuminate a crucial business concept: the power of customer personas. From high-seas adventures to Socratic discussions […]
I Really Can’t Engage, Baby There’s Spam Outside
After doing my quick check of the spam folder today, I saw more and more spam messages that are indignant about the lack of my reply. I’ve pasted in the spam emails below. As you’ll see, one killed the deal in milliseconds by starting with an insult, “are you looking to add a touch of […]
Conferences Are As Boring As Documentaries But They Don’t Have To Be
Ever sat through a conference where the speaker’s intro drags from childhood to present, packed with humblebrags, only to be followed by a dull PowerPoint plod? At the moment when a speaker begins their address, according to Chris Anderson of TED Talks fame, our brain is asking itself, do I want to invest the energy […]
Customer Service Lessons From The Road
This past week, while delivering a series of workshops titled Designing Better Customer Service in Tourism on behalf of TiCSA across South Australia’s Mid North and Southern Flinders Ranges, I encountered two markedly different customer service experiences. We started the roadshow in Watervale at the incredible Watervale Hotel where service is exemplary, proceeded the next […]
5 Swift Insights About Taylor Swift Marketing
I’m enchanted you are reading this. It’s my reflection on Taylor Swift marketing techniques I observed during my recent attendance at night two of her Melbourne leg of the Eras Tour. While not everything she does is possible for small business to emulate, especially businesses with little profile, there are some principles we can consider, […]
Eulogy For Oscar Wilde
To mark the 123rd anniversary of the passing of the wit and wordsmith on this November 30, Steve Davis has delivered a eulogy, honouring the legacy of word play and reflection Oscar has left us with. Indeed, Talked About Marketing derives its name from one of Oscar’s most famous quips: There’s only one thing worse […]
Do You Do Authentic Marketing?
What is the difference between authentic marketing and superficial marketing? Authentic marketing uses care as its true north. That means care for its clients and potential clients. And authentic marketing demonstrates that care by having a sustainable routine of sharing helpful content that marries with the needs and questions and “pain points” of its audience. […]
Turn Heads With Some Punk Rock Marketing For Your Business
If your marketing is more Cliff Richard rather than Sid Vicious, it might be time to employ some punk rock marketing to turn some heads. This idea struck me while putting together the latest episode of The Adelaide Show Podcast, which featured the novelty punk rock band, The Public Servants. In the media release they […]