Marketing

Category: Marketing

5 Swift Insights About Taylor Swift Marketing

5 Swift Insights About Taylor Swift Marketing Steve Davis In His Swiftie Outfit For Sharing 5 Swift Insights About Taylor Swift Marketing

I’m enchanted you are reading this. It’s my reflection on Taylor Swift marketing techniques I observed during my recent attendance at night two of her Melbourne leg of the Eras Tour. While not everything she does is possible for small business to emulate, especially businesses with little profile, there are some principles we can consider, […]

Turn Heads With Some Punk Rock Marketing For Your Business

Turn Heads With Some Punk Rock Marketing For Your Business Turn Heads With Some Punk Rock Marketing For Your Business. Photo by Nick Fewings on Unsplash

If your marketing is more Cliff Richard rather than Sid Vicious, it might be time to employ some punk rock marketing to turn some heads. This idea struck me while putting together the latest episode of The Adelaide Show Podcast, which featured the novelty punk rock band, The Public Servants. In the media release they […]

Coke Adds Life To AI – Well, At Least A Little Fizz

Coke Adds Life To AI – Well, At Least A Little Fizz Coke Adds Life To AI - Well, At Least A Little Fizz

Coca Cola has released a commercial that builds upon Andy Warhol’s famous painting of a Coke bottle and then hurls it throughout historical and contemporary masterpieces within an art gallery. Unlike the disastrously spooky generic beer ad released this year (see below), featuring humans with six fingers and crumbling body parts, this Coke ad is […]

Do We Need To Foster Delayed Gratification In Our Customers? We’ll Reveal Our Thoughts At The End Of This Article

Do We Need To Foster Delayed Gratification In Our Customers? We’ll Reveal Our Thoughts At The End Of This Article o We Need To Foster Delayed Gratification In Our Customers? We'll Reveal Our Thoughts At The End Of This Article. Photo by Glenn Carstens-Peters on Unsplash

Have you noticed customers becoming more easily distracted, more prone to boredom, more likely to not see things through? It’s not just them. It’s all of us. This has been brought to the surface by our reading of Dopamine Nation by Professor Anna Lembke and, as David Olney explains in this article, understanding how much […]

Answering People’s Questions: A Fundamental Part Of Effective Inbound Marketing

Answering People’s Questions: A Fundamental Part Of Effective Inbound Marketing Answering People's Questions - our guide to understanding effective inbound marketing. Photo by Camylla Battani on Unsplash

Many business owners and leaders have heard of inbound marketing but defining it, or implementing it, seems to be an elusive skill. At least, not without spending a lot of money on automated customer capture technology! But it doesn’t have to be that way. Steve Davis and I broke down the topic into its core […]

Give your brand a free throw with these branding exercises

Give your brand a free throw with these branding exercises Give your brand a free throw with these branding exercises - Rick Barry and Canyon Barry from the YouTube video at the bottom of this story

When it comes to branding exercises, I derive much inspiration from top-scoring NBA basketball player, Rick Barry, who was ridiculed for his unorthodox underarm technique when taking free throws, despite having double the accuracy of his fellow players. To be fair, the ridicule was not widespread and typically came from rivals and spectators whose teams […]

Want to discover South Australian tourism treasures? Start with Visitor Information Centres’ pearls of wisdom

Want to discover South Australian tourism treasures? Start with Visitor Information Centres’ pearls of wisdom If you want the most out of South Australian tourism, Visitor Information Centres offer pearls of wisdom | Photo Steve Davis Talked About Marketing

Whether you’re a tourist ready to explore South Australia or an operator working in the South Australian tourism sector, staff and volunteers in our Visitor Information Centres have pearls of wisdom to help you discover our great state’s treasures. These Centres are custodians of knowledge about what’s on, where to go, who’s running what, and […]

Russian warship go f*ck yourself: Should your brand take a stand during war?

Russian warship go f*ck yourself: Should your brand take a stand during war? Russian warship go f*ck yourself: Should your brand take a stand during war? | Screenshot from Crocoblock website | Talked About Marketing

It’s a luxurious question for marketers here in Australia and other parts of the West, should your brand take a stand during war? For businesses, workers, and families in Ukraine, they have immediate survival needs top of mind and no time for following style guides about font size, let alone whether or not their brand […]

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