In my recent acceptance speech at the prestigious “Most Prestigious Awards for Prestige 2024”, where I won “Most Award-Winning Person to Win an Award While Accepting an Award”, I had an epiphany. We might have a awards problem. The Awards…

Marketing is a bit like playing a game of darts. You can aim broadly and hope to hit the board somewhere, or you can zero in on the bullseye and land a winning shot. This idea is at the heart…

Recently, I had the pleasure of soaking up some top-tier marketing wisdom at the Australian Marketing Institute event at Alberton Oval. Jessica Green and Rachel McLean’s team from the Port Adelaide Football Club (PAFC) walked us through their approach and…

In a world where the US presidential race is sending shockwaves of weirdness through our media and social feeds, why not lean into the absurd? I’ve harnessed the creative prowess of AI to craft two wildly different tales that illuminate…

After doing my quick check of the spam folder today, I saw more and more spam messages that are indignant about the lack of my reply. I’ve pasted in the spam emails below. As you’ll see, one killed the deal…

Ever sat through a conference where the speaker’s intro drags from childhood to present, packed with humblebrags, only to be followed by a dull PowerPoint plod? At the moment when a speaker begins their address, according to Chris Anderson of…

I’m enchanted you are reading this. It’s my reflection on Taylor Swift marketing techniques I observed during my recent attendance at night two of her Melbourne leg of the Eras Tour. While not everything she does is possible for small…

What is the difference between authentic marketing and superficial marketing? Authentic marketing uses care as its true north. That means care for its clients and potential clients. And authentic marketing demonstrates that care by having a sustainable routine of sharing…