Marketing

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The Precision Paradox: When Technology Trumps Trust

The Precision Paradox: When Technology Trumps Trust—exploring how our pursuit of perfect decisions in sport and business can erode human connection.

It’s a curious thing, watching sport in the age of technology. Recently, in the fourth cricket Test between Australia and India at the MCG, a moment crystallised everything that’s fascinating and frustrating about our quest for perfect decisions. Indian batter…

Customer Service Lessons From The Road

Customer Service Lessons From The Road

This past week, while delivering a series of workshops titled Designing Better Customer Service in Tourism on behalf of TiCSA across South Australia’s Mid North and Southern Flinders Ranges, I encountered two markedly different customer service experiences. We started the…

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