To mark the 123rd anniversary of the passing of the wit and wordsmith on this November 30, Steve Davis has delivered a eulogy, honouring the legacy of word play and reflection Oscar has left us with. Indeed, Talked About Marketing derives its name from one of Oscar’s most famous quips: There’s only one thing worse […]
Category: Talked About Marketing
The Genesis of “The High Table”: A Journey into Meaningful Community Building at Talked About Marketing
David Olney and I, inspired by thinkers like Owen Eastwood, Mark Schaeffer, and Charles Vogl, have launched an experiment in community building named “The High Table.” The project draws its ethos from our podcast, Talking About Marketing, and aims to foster a sanctuary of intellectual engagement and mutual respect. The Essence of Community: A Brief […]
A Marketer’s Christmas Message Written With Chat GPT
Here’s a marketer’s Christmas message for you, at the end of 2023, co-written by the AI engine known as Chat GPT. But before we read that rather blunt and non-festive message, we have two little surprises for you to pick through over the holiday season. Firstly, if you’d like to sharpen your marketing in 2023 […]
Should Small Business Be Resigned To The Great Resignation Or Follow Suit?
On Adelaide’s FIVEaa with Richard Pascoe on the weekend, I took my cue for my small business segment from recent coverage of “the great resignation”; the reported surge in people leaving or changing jobs in the wake of Covid 19 disruptions. One story I saw reported that one in five Australians changed jobs last year […]
Reboot your business by rebooting yourself for 2022: Reflections from a day at the cricket
As the 2021 Christmas season approaches (quickly), I am writing this short reflection about how it’s possible and why it’s important to reboot your business by rebooting yourself for 2022. I’ve noticed more fatigue among clients this December than I have in any of the 20 years I’ve spent working with SME owners and managers. […]
Talked About Marketing turns one year old
A quick reflection today on how fast life slips by. To think that Talked About Marketing turns one today, blows my mind a little, because I can still picture everyone at the Mercury Cinema for the launch. For someone like me doing something like I do to survive, it relies on trust, care, and value. […]
How to avoid making kneejerk marketing decisions amid Covid-19 disruptions
Tonight, I despair the small business owners being lured by huckster tricks into making kneejerk marketing decisions to do a new course, buy new tech gear, or engage that shiny new social media tool that will “do it all for you”. Us humans have evolved to find routines and take the lazy path so we […]
Raising a finger to empathy in business: Marketing lessons from Ceduna and Kangaroo Island
This will be one of the shortest blogs I’ve ever written because it is about an observation from my recent road trip about the importance of empathy in business. The two elements that prompted this reflection were the series of workshops I am currently running for the Tourism Industry Council SA, TiCSA, called Designing Better […]
My Why, my Why, my kingdom for a Why: How you can unlock drive and clarity with Simon Sinek’s Start With Why process
The Start With Why process is not new but like many insights that require work, it often gets lumped in the Important but not Urgent category to be worked on tomorrow and, of course, that tomorrow never comes. So in this article, I want to hang my Why out in public to keep it present […]
The importance of marketing earnestly
The Importance Of Marketing Earnestly would be a play I’d like to write in the spirit of my wordsmith hero, Oscar Wilde. The full title of his most popular play is The Importance Of Being Earnest, A Trivial Comedy For Serious People, and I’ve always been intrigued by it. But only recently had I “realised […]