Here's a marketer's Christmas message for you, at the end of 2023, co-written by the AI engine known as Chat GPT.
But before we read that rather blunt and non-festive message, we have two little surprises for you to pick through over the holiday season.
Firstly, if you'd like to sharpen your marketing in 2023 by boosting its effectiveness, we have a short, practical online course, Answering People’s Questions: The Key To Marketing Success. It's free until January 31, 2023.
Secondly, the final episode of the first season of our podcast, Talking About Marketing, dropped down your chimney while you slept overnight. Click here to listen to Words To Make The World Do Your Bidding.
And, now, here's a Christmas message to showcase what AI can produce. I gave it a fairly basic prompt (briefing) but it lacked the flourish that a human might have added.
Here is the prompt: Write a 500 word christmas greeting for business owners, drawing upon marketing principles.
Let's see what it wrote.
A Marketer's Christmas Message Written By Chat GPT - Take 1
As the holiday season approaches, it is a time for reflection and celebration. For business owners, it is also a time to consider the marketing strategies that have been successful over the past year and to plan for the future.
One of the key principles of marketing is to understand and connect with your target audience. This holiday season, take the time to think about your customers and what they value. Show them that you appreciate their business and support by sending personalized holiday greetings or offering special promotions or discounts.
Another important principle is to stand out from the competition. With so many businesses vying for customers' attention during the holiday season, it is crucial to differentiate yourself and offer something unique. Consider offering a memorable customer experience, such as a festive in-store decoration or a special holiday-themed product or service.
In today's digital age, it is also important to have a strong online presence. This can include a well-designed website, active social media accounts, and email marketing campaigns. Utilize these channels to promote your holiday offerings and stay top of mind with your customers.
As a business owner, it is also essential to show your appreciation for your employees. They are the driving force behind your success, and taking the time to thank them and show your gratitude can go a long way in boosting morale and productivity. Consider hosting a holiday party or offering small gifts as a way to say thank you.
Finally, remember the power of giving back to the community. This holiday season, consider partnering with a local charity or nonprofit organization and supporting their efforts through donations or fundraising events. Not only will this show your customers that you care about more than just profits, but it can also improve your reputation and strengthen your relationships with the community.
In conclusion, the holiday season is a time for celebration and connection. By leveraging marketing principles and showing appreciation for your customers, employees, and community, you can create a memorable and successful holiday season for your business.
A Marketer's Christmas Message Written By Chat GPT - Take 2 - Having Asked For A Little Shakespearean Flourish
As the yuletide season doth draw near, 'tis a time for business owners to reflect upon their marketing strategies and make plans for the future. 'Tis of utmost importance to comprehend and connect with one's target audience, and to show appreciation for their patronage and support. In this time of festivity, when many firms vie for the attention of customers, 'tis crucial to set oneself apart and offer something unique.
In this digital age, 'tis also essential to maintain a strong online presence, including a finely crafted website, active social media accounts, and email marketing campaigns. These can be utilized to promote holiday offerings and remain at the forefront of customers' thoughts.
As a business owner, 'tis important to show appreciation for one's employees as well. They are the driving force behind any success, and expressing gratitude can boost morale and productivity. Consider hosting a holiday party or offering small gifts as a way of thanking them.
Finally, do not forget the power of giving back to the community. This holiday season, consider partnering with a local charity or nonprofit organization and supporting their endeavors through donations or fundraising events. Not only will this show customers that the business cares about more than just profits, but it can also improve the business's reputation and strengthen relationships within the community.
In summation, the holiday season is a time for celebration and connection. By employing marketing principles and showing appreciation for customers, employees, and the community, business owners can create a memorable and successful holiday season.