Business ethics is a term that stirs passions in the hearts of some business people while leaving others staring blankly. And, sadly, business ethics is a topic that has become an endangered species in some quarters of the business community, even here in my home town of Adelaide. So this is why I have become […]
Category: Marketing
Queen’s Birthday Honours and the value of your passion project
The Queen’s Birthday Honours List, announced yesterday, is a timely reminder of the value of finding your passion project, which is not advice you often hear from people in sales and marketing. A glance through the 2019 honours list shows that while some recipients seem to have won a gong for being famous or powerful, […]
Ideas from outsiders are the bridge to tourism growth: 2019 TiCSA Conference
How does Leonardo da Vinci’s radical bridge design from 1502 relate to tourism growth in 2019? Businessman and co-founder of Virgin Australia Airlines, Brett Godfrey, drew the “tenuous link” at yesterday’s TiCSA Tourism Industry Council South Australia conference at the Adelaide Oval. He relayed the story of the great artist responding to a call from […]
You can play outside the social media playground if you want to
Is there such a thing as a social media playground? Yes, there is. There are also other structures, protocols, and habits in life that guide and limit us subconsciously. The playground I’m referring to is the dedicated area set aside by the authorities in which children are given a set number of structures to climb, […]
The importance of marketing earnestly
The Importance Of Marketing Earnestly would be a play I’d like to write in the spirit of my wordsmith hero, Oscar Wilde. The full title of his most popular play is The Importance Of Being Earnest, A Trivial Comedy For Serious People, and I’ve always been intrigued by it. But only recently had I “realised […]