Category Marketing
Conferences Are As Boring As Documentaries But They Don’t Have To Be
Ever sat through a conference where the speaker’s intro drags from childhood to present, packed with humblebrags, only to be followed by a dull PowerPoint plod? At the moment when a speaker begins their address, according to Chris Anderson of…
Customer Service Lessons From The Road
This past week, while delivering a series of workshops titled Designing Better Customer Service in Tourism on behalf of TiCSA across South Australia’s Mid North and Southern Flinders Ranges, I encountered two markedly different customer service experiences. We started the…
5 Swift Insights About Taylor Swift Marketing
I’m enchanted you are reading this. It’s my reflection on Taylor Swift marketing techniques I observed during my recent attendance at night two of her Melbourne leg of the Eras Tour. While not everything she does is possible for small…
Eulogy For Oscar Wilde
To mark the 123rd anniversary of the passing of the wit and wordsmith on this November 30, Steve Davis has delivered a eulogy, honouring the legacy of word play and reflection Oscar has left us with. Indeed, Talked About Marketing…
Do You Do Authentic Marketing?
What is the difference between authentic marketing and superficial marketing? Authentic marketing uses care as its true north. That means care for its clients and potential clients. And authentic marketing demonstrates that care by having a sustainable routine of sharing…
Turn Heads With Some Punk Rock Marketing For Your Business
If your marketing is more Cliff Richard rather than Sid Vicious, it might be time to employ some punk rock marketing to turn some heads. This idea struck me while putting together the latest episode of The Adelaide Show Podcast,…
Coke Adds Life To AI – Well, At Least A Little Fizz
Coca Cola has released a commercial that builds upon Andy Warhol’s famous painting of a Coke bottle and then hurls it throughout historical and contemporary masterpieces within an art gallery. Unlike the disastrously spooky generic beer ad released this year…
Do We Need To Foster Delayed Gratification In Our Customers? We’ll Reveal Our Thoughts At The End Of This Article
Have you noticed customers becoming more easily distracted, more prone to boredom, more likely to not see things through? It’s not just them. It’s all of us. This has been brought to the surface by our reading of Dopamine Nation…
Answering People’s Questions: A Fundamental Part Of Effective Inbound Marketing
Many business owners and leaders have heard of inbound marketing but defining it, or implementing it, seems to be an elusive skill. At least, not without spending a lot of money on automated customer capture technology! But it doesn’t have…
Give your brand a free throw with these branding exercises
When it comes to branding exercises, I derive much inspiration from top-scoring NBA basketball player, Rick Barry, who was ridiculed for his unorthodox underarm technique when taking free throws, despite having double the accuracy of his fellow players. To be…