Coca Cola has released a commercial that builds upon Andy Warhol’s famous painting of a Coke bottle and then hurls it throughout historical and contemporary masterpieces within an art gallery. Unlike the disastrously spooky generic beer ad released this year (see below), featuring humans with six fingers and crumbling body parts, this Coke ad is […]
Category: Marketing
Do We Need To Foster Delayed Gratification In Our Customers? We’ll Reveal Our Thoughts At The End Of This Article
Have you noticed customers becoming more easily distracted, more prone to boredom, more likely to not see things through? It’s not just them. It’s all of us. This has been brought to the surface by our reading of Dopamine Nation by Professor Anna Lembke and, as David Olney explains in this article, understanding how much […]
Answering People’s Questions: A Fundamental Part Of Effective Inbound Marketing
Many business owners and leaders have heard of inbound marketing but defining it, or implementing it, seems to be an elusive skill. At least, not without spending a lot of money on automated customer capture technology! But it doesn’t have to be that way. Steve Davis and I broke down the topic into its core […]
Give your brand a free throw with these branding exercises
When it comes to branding exercises, I derive much inspiration from top-scoring NBA basketball player, Rick Barry, who was ridiculed for his unorthodox underarm technique when taking free throws, despite having double the accuracy of his fellow players. To be fair, the ridicule was not widespread and typically came from rivals and spectators whose teams […]
Want to discover South Australian tourism treasures? Start with Visitor Information Centres’ pearls of wisdom
Whether you’re a tourist ready to explore South Australia or an operator working in the South Australian tourism sector, staff and volunteers in our Visitor Information Centres have pearls of wisdom to help you discover our great state’s treasures. These Centres are custodians of knowledge about what’s on, where to go, who’s running what, and […]
Russian warship go f*ck yourself: Should your brand take a stand during war?
It’s a luxurious question for marketers here in Australia and other parts of the West, should your brand take a stand during war? For businesses, workers, and families in Ukraine, they have immediate survival needs top of mind and no time for following style guides about font size, let alone whether or not their brand […]
Customer Service Marketing in a time of Covid
The term, Customer Service Marketing, compels us to pay close attention to that part of the customer journey when the brand and the customer interact and/or transact. This is what we might call the “pointy end” of a marketing strategy because it typically takes place after a customer has determined their needs, evaluated their options, […]
3 insights and a diagram from the SA Business Conference 2021 in Gawler
When you go to an event like the SA Business Conference, organised by the Gawler Business Development Group, you usually expect to come away with at least one insight to help your business but I came away with at least three. I was one of the speakers and I’ll share a diagram from my talk […]
A hat-trick of business and marketing insights from cricket
Inspiration can strike us anywhere and in my case it came hurtling towards me at speeds of 135 km/h. I am referring to some business and marketing insights gleaned from my experience playing a Virtual Reality cricket game called The Final Overs. There’s not much time for gaming in my life but over the summer […]
Kindness in business: A pathway to profit and happiness
Is there room for kindness in business? At a time when many of are carrying an even greater burden of underlying stress than usual, due to Covid-19 restrictions and uncertainty, the answer is a resounding yes! In fact, without kindness, it is rare for businesses or humans to prosper in any meaningful or enduring way. […]