LinkedIn usage has spiked during Covid-19 restrictions, with some reports saying traffic is up by 300%, and I hate to think what volume jump there’s been in the use of the humblebrag on LinkedIn because I’ve seen more than my fair share since early March. The humblebrag or humble brag, has been with us through […]
Category: Marketing
Better smartphone photos and video for small business
For many years, I’ve been running workshops helping small business people use their smartphone cameras to take better photos and video and this post covers some of the main points I cover. In essence, there are a few key things to consider when capturing photos and video in house: Technical aspects of photography Composition points […]
SMART goals lead to smarter marketing
I almost didn’t write a post about SMART goals for marketing because the term has been around for a long time and some readers will dismiss it, thinking, I’ve heard all of this before. However, that’s exactly why I think this post is so important. It is one thing to be aware of SMART goals, […]
Exposing yourself to social media marketing
There were a number of themes developed during my social media marketing workshop with members of the Australian Institute of Professional Photography SA branch last week, that might be worth tucking into an album for future reference. They centered around taking time to focus our efforts on the audience so that the subject of our […]
My Why, my Why, my kingdom for a Why: How you can unlock drive and clarity with Simon Sinek’s Start With Why process
The Start With Why process is not new but like many insights that require work, it often gets lumped in the Important but not Urgent category to be worked on tomorrow and, of course, that tomorrow never comes. So in this article, I want to hang my Why out in public to keep it present […]
In praise of podcasts for professional development: No, hear me out!
One of the most efficient, enriching, and entertaining ways of using commute time or exercise time is to make sure you double up your activity by listening to podcasts for professional development at the same time. Imagine for a moment that you are heading to your office and listening to a podcast about social media […]
3 updated reasons for using odd numbered lists in your blog post titles
I wrote a blog post six years ago entitled, 3 powerful reasons for using odd numbered lists in your blog post titles, and having mentioned it in some workshops recently, I figured it was time to revisit my thoughts and update them. There is no doubt that much of your success in blogging rests upon […]
People aren’t stupid: The case for authentic empathy in marketing
If people are failing to buy from you or stay with you, the first thing to check is how well you’ve embraced empathy in marketing. But what has “the ability to understand and share the feelings of another” got to do with your marketing efforts? Everything. No matter how much we convince ourselves that we […]
Social media audit, marketing review, and other monthiversary business hacks
It’s the fourth monthiversary of Talked About Marketing and I’ve taken the opportunity to reflect on my business, undertake both a social media audit and a marketing review, and as a result of this I’m writing to urge you to do the same. The fourth month of operations is a “weird” time to get all […]
Is your business mission inspiring? Apollo program insights to fly your employees to the Moon
When setting a business mission, a little inspiration from former US President, John F Kennedy, can’t hurt. Try emulating this paraphrased version of his famous 1962 speech at your next team planning session: We choose to go to the Moon in this decade, not because it is easy, but because it is hard; because this […]