One of the most efficient, enriching, and entertaining ways of using commute time or exercise time is to make sure you double up your activity by listening to podcasts for professional development at the same time. Imagine for a moment that you are heading to your office and listening to a podcast about social media […]
Category: Marketing
3 updated reasons for using odd numbered lists in your blog post titles
I wrote a blog post six years ago entitled, 3 powerful reasons for using odd numbered lists in your blog post titles, and having mentioned it in some workshops recently, I figured it was time to revisit my thoughts and update them. There is no doubt that much of your success in blogging rests upon […]
People aren’t stupid: The case for authentic empathy in marketing
If people are failing to buy from you or stay with you, the first thing to check is how well you’ve embraced empathy in marketing. But what has “the ability to understand and share the feelings of another” got to do with your marketing efforts? Everything. No matter how much we convince ourselves that we […]
Social media audit, marketing review, and other monthiversary business hacks
It’s the fourth monthiversary of Talked About Marketing and I’ve taken the opportunity to reflect on my business, undertake both a social media audit and a marketing review, and as a result of this I’m writing to urge you to do the same. The fourth month of operations is a “weird” time to get all […]
Is your business mission inspiring? Apollo program insights to fly your employees to the Moon
When setting a business mission, a little inspiration from former US President, John F Kennedy, can’t hurt. Try emulating this paraphrased version of his famous 1962 speech at your next team planning session: We choose to go to the Moon in this decade, not because it is easy, but because it is hard; because this […]
How Google undermined my business ethics and led me to write a fake online review
Business ethics is a term that stirs passions in the hearts of some business people while leaving others staring blankly. And, sadly, business ethics is a topic that has become an endangered species in some quarters of the business community, even here in my home town of Adelaide. So this is why I have become […]
Queen’s Birthday Honours and the value of your passion project
The Queen’s Birthday Honours List, announced yesterday, is a timely reminder of the value of finding your passion project, which is not advice you often hear from people in sales and marketing. A glance through the 2019 honours list shows that while some recipients seem to have won a gong for being famous or powerful, […]
Ideas from outsiders are the bridge to tourism growth: 2019 TiCSA Conference
How does Leonardo da Vinci’s radical bridge design from 1502 relate to tourism growth in 2019? Businessman and co-founder of Virgin Australia Airlines, Brett Godfrey, drew the “tenuous link” at yesterday’s TiCSA Tourism Industry Council South Australia conference at the Adelaide Oval. He relayed the story of the great artist responding to a call from […]
You can play outside the social media playground if you want to
Is there such a thing as a social media playground? Yes, there is. There are also other structures, protocols, and habits in life that guide and limit us subconsciously. The playground I’m referring to is the dedicated area set aside by the authorities in which children are given a set number of structures to climb, […]
The importance of marketing earnestly
The Importance Of Marketing Earnestly would be a play I’d like to write in the spirit of my wordsmith hero, Oscar Wilde. The full title of his most popular play is The Importance Of Being Earnest, A Trivial Comedy For Serious People, and I’ve always been intrigued by it. But only recently had I “realised […]