Category Marketing
Customer Service Marketing in a time of Covid
The term, Customer Service Marketing, compels us to pay close attention to that part of the customer journey when the brand and the customer interact and/or transact. This is what we might call the “pointy end” of a marketing strategy…
3 insights and a diagram from the SA Business Conference 2021 in Gawler
When you go to an event like the SA Business Conference, organised by the Gawler Business Development Group, you usually expect to come away with at least one insight to help your business but I came away with at least…
A hat-trick of business and marketing insights from cricket
Inspiration can strike us anywhere and in my case it came hurtling towards me at speeds of 135 km I am referring to some business and marketing insights gleaned from my experience playing a Virtual Reality cricket game called The…
Kindness in business: A pathway to profit and happiness
Is there room for kindness in business? At a time when many of are carrying an even greater burden of underlying stress than usual, due to Covid-19 restrictions and uncertainty, the answer is a resounding yes! In fact, without kindness,…
How to humblebrag on LinkedIn like a pro – if you want to
LinkedIn usage has spiked during Covid-19 restrictions, with some reports saying traffic is up by 300%, and I hate to think what volume jump there’s been in the use of the humblebrag on LinkedIn because I’ve seen more than my…
Better smartphone photos and video for small business
For many years, I’ve been running workshops helping small business people use their smartphone cameras to take better photos and video and this post covers some of the main points I cover. In essence, there are a few key things…
SMART goals lead to smarter marketing
I almost didn’t write a post about SMART goals for marketing because the term has been around for a long time and some readers will dismiss it, thinking, I’ve heard all of this before. However, that’s exactly why I think…
Exposing yourself to social media marketing
There were a number of themes developed during my social media marketing workshop with members of the Australian Institute of Professional Photography SA branch last week, that might be worth tucking into an album for future reference. They centered around…
My Why, my Why, my kingdom for a Why: How you can unlock drive and clarity with Simon Sinek’s Start With Why process
The Start With Why process is not new but like many insights that require work, it often gets lumped in the Important but not Urgent category to be worked on tomorrow and, of course, that tomorrow never comes. So in…
In praise of podcasts for professional development: No, hear me out!
One of the most efficient, enriching, and entertaining ways of using commute time or exercise time is to make sure you double up your activity by listening to podcasts for professional development at the same time. Imagine for a moment…