Category AI
Marketing Requires Discipline Not AI Sugar Pills
For more than two years, we have integrated various AI tools into our processes to AMPLIFY our human insights and abilities but right now too many small business owners are been distracted by snake oil promises that gold lies just…
Mamas Don’t Let Your Babies Grow Up To Love AI Tools AKA How ChatGPT Took My Money And Ran
I’ve had a strange week with ChatGPT and so I am writing this to remind us all not to get too close to your AI tools. I’ll share some strange charges and examples of hot and cold support, and then…
Finding the AI Goldilocks Zone: Beyond Novelty to Practical Marketing Power
This blog post is a companion piece to the AI workshop I ran this morning, Beyond Taming: 5 Ways to Make AI Actually Earn Its Keep. I craft and deliver bespoke webinars and workshops for businesses and organisations, always striving…
Tread Carefully With AI Tools Because All That Chatters Is Not Gold
Imagine having a chat with a smart and funny stranger at a bar and, next minute, inviting them into your business and giving them full access to your emails, credit cards, accounting systems, website, etc, in an unsupervised role. What’s…
“Il Turismo Parlato”: The 2025 South Australian Visitor Information Services Network State Conference Opera
We are at a crossroads with the integration of AI with human insight and passion, and as I ponder the next three days of MCing the 2025 South Australian Visitor Information Services Network State Conference, I decided to pool all…
The Rise of Artificial Indolence: When AI Becomes an Excuse for Lazy Thinking
As Oscar Wilde once quipped, “I am so clever that sometimes I don’t understand a single word of what I am saying.” In our rush to embrace AI-generated content, we seem to be channeling Wilde’s self-deprecating wit, but without his…
A Marketer’s 2024 Christmas Reflection Written By ClaudeAI
One of my more popular posts last year was A Marketer’s Christmas Message Written With Chat GPT but it deserved an update because AI tools have leapt ahead exponentially in the past year. As I touched on recently in the…
The AI Voice Experiment: Yielding to Temptation While Keeping Our Soul
Oscar Wilde once observed that “the only way to get rid of a temptation is to yield to it.” As we stand at the precipice of the AI revolution in content creation, Wilde’s words have never felt more relevant –…
Blogging While You Sleep: The Double-Edged Sword of AI-Generated Content
[After a reader request from James Leyden, I have now added a second version of this piece after using James’ instruction, verbatim, to ask ChatGPT to “rewrite the post from tbe perspective of a drunken and meth afficted 3 legged…
Is Your AI Really Checking The Sources It Cites: Citation Decoration Re Professor Longsword
I’ve been a fan of PerplexityAI as an “answer engine”, impressed by its custom summaries and list of cited sources. It has been so good, it’s reduced my use of Google (search engine) quite substantially, However, an experience yesterday has…