Category Marketing Strategy
Beware The Lure Of Workplace Dessert: The Importance Of The Hard Work Of Planning And Necessary Tasks
In the demanding world of small business, it’s easy to be enchanted by the ‘dessert’ – the creative, fun elements like designing trinkets or tinkering with website images. These tasks are sweet and light, and often more appealing to our…
Last Car Wash Then I’m Outta Here: Will Ending Loyalty Cards Cut The Cord And Set Your Customers Free
On Sunday, I went to the family owned and run service station I’ve used for 17 years to get some petrol and to run my car through the car wash. I told the attendant that I just finished my latest…
Peddling Your Wares When The Tour Down Under Pedals Through Your Town
The TDU or Santos Tour Down Under, is one of those sporting events that attracts a number of fit, high-income individuals and families who enjoy lining the streets to watch the world’s top cyclists in action. While their attention will…
Weekend Sunrise – Behind The Scenes Of Being On TV
When people around Australia saw Belle Baker from Adelaide Hills & Fleurieu Farm Services on Weekend Sunrise one Sunday morning recently, little did they realise how much planning and energy went into making that four minutes of screentime actually happen.…
Creating A Content Marketing Calendar For Humans
In the noisy, fast-paced world of digital marketing, it’s easy for small business owners and leaders to be trapped on the hamster wheel of “churning out” content (because a guru or an AI tool said to), or do nothing because…
See, Believe, Explain, Achieve
I just finished listening to Arnold Schwarzenegger’s new book, Be Useful: Seven Tools for Life. As well as being thoroughly entertaining, because it is full of great stories from his life that Schwarzenegger reads himself, the book is genuinely useful.…
Anxious About Decision Making? You Never Start From Zero
One of the things David Olney has brought to Talked About Marketing planning days, is an important concept that dilutes anxiety around decision making, known as the term, You Never Start From Zero. This has been something David has been…
The Discipline Of Perception: Smart Marketing Strives To See Things As “They” See Them
Conversation with a small gathering of friends over the long weekend has cascaded into a reflection on the discipline of perception in marketing, which means taking seriously the challenge of seeing the world (and your products/services) as your customers and…
If Website Analytics Is King, Your Small Business Knowledge Is Parliament
This is a short reflection to add some nuance to claims people make that website analytics is king. Frankly, it isn’t. Your Google Analytics or web analytics data is very useful and worthy of the pomp and ceremony one usually…
A Short Open Letter To Our Clients: The Marketing Rebellion Demands Turning Over A New Leaf
I’ve always understood marketing to be an enterprise in which humans provide value to other humans but over summer, I’ve had this core belief formalised and activated by Mark Shaefer’s book, Marketing Rebellion, and Marcus Sheridan’s book, They Ask You…