Steve Davis
S04E03 – Can You Predict How Irrational Your Customers Are?
In this episode, we explore customer irrationality, economic impacts, and cultural shifts in humour with insights from Dan Ariely’s work and Dave Allen’s comedy. In this episode, Steve Davis and David Olney delve into the fascinating world of human irrationality,…
The Emperor’s New AI Tool And Other Fables
While finetuning my new AI best friend, Perplexity AI, I was prompted to fill in ever deepening reflections on myself, my business, and my interests. Where as my paid version of ChatGPT prompted me to share 1500 characters about myself,…
S04E02 – Pay Attention To Your Expectations
In this episode, we explore “The Expectation Effect,” attention’s role in business, a massive data leak’s impact, and the power of advertising characters. In this episode’s “Person” segment, we dive into “The Expectation Effect” by David Robson, uncovering how our…
Google Has Become A Lying Pile Of Horse Manure: Unpacking The True Cost Of “Added Value”
In an era where digital tools are extensions of our professional and personal identities, the recent move by Google to hike the prices of Workspace services under the guise of “added value” feels, at best, arrogant, and at worst, outright…
Grilling Success: Lessons from a Bunnings Sausage Sizzle for Small Business Marketing
The Australian sausage sizzle holds a special place in the heart of community fundraising efforts, serving as more than just a cheeky culinary tradition. Last weekend, my venture behind the grill at Bunnings, aimed at supporting my daughter’s journey to…
S04E01 – Context Is King: How Not To Break In An Over-Stimulated World
Exploring rest’s role, context in advice, email risks, and viral video virtues, this episode delves into balancing well-being, communication, and digital influence. Welcome to the launch of Series 4 of “Talking About Marketing,” where we dissect the essence of marketing…
5 Swift Insights About Taylor Swift Marketing
I’m enchanted you are reading this. It’s my reflection on Taylor Swift marketing techniques I observed during my recent attendance at night two of her Melbourne leg of the Eras Tour. While not everything she does is possible for small…
We Thought This Was Going to Be Easy”: Reflecting on the Small Business Journey
The spark for this reflection was ignited by a simple act: sharing a meme that carried a message many of us in the small business community felt in our bones—”We are not doing this because it is easy; we are…
Why Are My Emails Being Blocked: The New Email Deliverability Rules Of No Uniform, No Entry
The way email is delivered around the world has undergone a seismic shift this month (February 2024), similar to what happens when someone’s at your front door. Imagine hearing a knock; you approach, peer through the peephole, and decide whether…
3 Quick Lessons For Small Business From Leo Tolstoy’s Long 1869 Novel War And Peace (And A Bonus From MAFS)
In Leo Tolstoy’s epic and very long novel, War and Peace, the complex tapestry of human experience is juxtaposed against the backdrop of vast historical events, offering profound insights into strategy, both in warfare and in life. As a small…