Category Resources Articles
Escaping the Tourism Cliché – How to Stand Out in a World of “Something for Everyone”
If you’ve ever browsed a tourism website and felt completely uninspired, you’re not alone. This week, during my chat with Richard Pascoe on FIVEaa, I shared how my recent trip to Melbourne reminded me just how vague and unhelpful most…
Vitamin Or Pain Killer? How You Market Yourself Could Mean Sales Maybe In The Future VS Sale Today
Marketing is a bit like playing a game of darts. You can aim broadly and hope to hit the board somewhere, or you can zero in on the bullseye and land a winning shot. This idea is at the heart…
Customer Service Lessons From The Road
This past week, while delivering a series of workshops titled Designing Better Customer Service in Tourism on behalf of TiCSA across South Australia’s Mid North and Southern Flinders Ranges, I encountered two markedly different customer service experiences. We started the…
5 Swift Insights About Taylor Swift Marketing
I’m enchanted you are reading this. It’s my reflection on Taylor Swift marketing techniques I observed during my recent attendance at night two of her Melbourne leg of the Eras Tour. While not everything she does is possible for small…
How to humblebrag on LinkedIn like a pro – if you want to
LinkedIn usage has spiked during Covid-19 restrictions, with some reports saying traffic is up by 300%, and I hate to think what volume jump there’s been in the use of the humblebrag on LinkedIn because I’ve seen more than my…
3 updated reasons for using odd numbered lists in your blog post titles
I wrote a blog post six years ago entitled, 3 powerful reasons for using odd numbered lists in your blog post titles, and having mentioned it in some workshops recently, I figured it was time to revisit my thoughts and…