Steve Davis
The Professor’s Guide To Human Connection: Why Being ‘Talked About’ Creates Business Magic
As Oscar Wilde astutely observed, “There is only one thing worse than being talked about, and that’s not being talked about.” In the realm of small business, being talked about for fostering genuine human connections might just be the most…
A Marketer’s 2024 Christmas Reflection Written By ClaudeAI
One of my more popular posts last year was A Marketer’s Christmas Message Written With Chat GPT but it deserved an update because AI tools have leapt ahead exponentially in the past year. As I touched on recently in the…
If You Build It, Will They Come? A Lesson About Domains and Digital Presence
Here’s a question that keeps popping up in my consultations with business owners: “If I buy a new domain name for my product, will it automatically bring me traffic?” Let me share a story I recently used on FIVEaa with…
The AI Voice Experiment: Yielding to Temptation While Keeping Our Soul
Oscar Wilde once observed that “the only way to get rid of a temptation is to yield to it.” As we stand at the precipice of the AI revolution in content creation, Wilde’s words have never felt more relevant –…
S05E08 – Are You Ready To Walk The Line?
This episode explores the courage it takes to walk your own path, from embracing authenticity in personal and professional life to fostering responsibility in how we communicate and interact with others. In this episode of Talking About Marketing, we explore…
The Great Awards Swindle: How We All Became Award-Winning Everything
In my recent acceptance speech at the prestigious “Most Prestigious Awards for Prestige 2024”, where I won “Most Award-Winning Person to Win an Award While Accepting an Award”, I had an epiphany. We might have a awards problem. The Awards…
S05E07 – Apropos Of Nothing And Everything
In this episode, we explore Dostoevsky’s reflections on personal integrity and the power of storytelling, dissect Woody Allen’s philosophy of tuning out critics, highlight the pitfalls of bland marketing clichés, and discuss the audacity and enduring relevance of Australia’s lamb…
Small Business Marketing On Melbourne Cup Day: Why You Might Need Racing Blinkers
As Melbourne Cup fever grips the nation and workplace productivity takes its annual nosedive into a champagne glass, I’ve been thinking about how we small business owners could actually learn something from those four-legged athletes (besides how to look good…
S05E06 – Hope For Cynics – From Dostoevsky With Love
In this episode of Talking About Marketing, Steve and David delve into Dostoevsky’s wisdom on self-awareness and authenticity, explore the delicate balance between cynicism and trust in Hope for Cynics, confront the dangers of superficial AI-generated engagement on LinkedIn, and…
S05E05 – Go With Your Gut – In Praise Of Instinct
In this episode, Steve and David explore the deep connection between our instinctual, animalistic “wild creature mind” and how it impacts our personal well-being and professional life, and discuss the importance of balancing clever marketing with genuine connection. In this…