Steve Davis
Mamas Don’t Let Your Babies Grow Up To Love AI Tools AKA How ChatGPT Took My Money And Ran
I’ve had a strange week with ChatGPT and so I am writing this to remind us all not to get too close to your AI tools. I’ll share some strange charges and examples of hot and cold support, and then…
S07E02 – How Much Is That AI In The Window?
From Viktor Frankl’s concentration camp wisdom to AI style guides that actually sound human, Steve and David explore why finding meaning beats chasing metrics, whether fake awards fool anyone, and why a man adjusting his fly in public might still…
Finding the AI Goldilocks Zone: Beyond Novelty to Practical Marketing Power
This blog post is a companion piece to the AI workshop I ran this morning, Beyond Taming: 5 Ways to Make AI Actually Earn Its Keep. I craft and deliver bespoke webinars and workshops for businesses and organisations, always striving…
Tread Carefully With AI Tools Because All That Chatters Is Not Gold
Imagine having a chat with a smart and funny stranger at a bar and, next minute, inviting them into your business and giving them full access to your emails, credit cards, accounting systems, website, etc, in an unsupervised role. What’s…
S07E01 – The AI Rant: A Nuanced Rebellion Against Digital Sleepwalking
From hamburger analogies to AI flattery, Steve and David explore why conscious choice matters more than technological convenience when business owners face the seductive promise of automated everything. Steve sets the scene with a restaurant analogy that cuts to the…
E-commerce in the Age of AI: Your Essential Preparation Guide
If you’ve been wondering why your e-commerce efforts feel like pushing water uphill lately, you’re not imagining things. The digital shopping landscape has undergone such a dramatic transformation in the past eighteen months that many business owners are discovering their…
LinkedIn Has Become The Cesspool Of Clickbaiting Vanity And Cheap Shots At AI
Almost every post I see on LinkedIn these days, starts with a line following the same playbook, namely, tease the reader with something counterintuitive, inflammatory, or feigned oversharing. And this is done in service of splashing around in the shallow…
Instagram’s SEO Wake-Up Call: When the Beauty Parade Meets Search Rankings
The digital equivalent of flicking through Women’s Weekly in the doctor’s waiting room just got a serious upgrade. As of this week, Google began indexing public Instagram content from business and creator accounts, potentially transforming a platform notorious for superficial…
S06E09 – Cybersecurity And Your Business – Be Alert Not Alarmed
From medieval Danish raiders demanding tribute to modern ransomware attackers, we explore why paying criminals never works and discover the surprisingly simple steps that keep most digital marauders at bay. Steve and David emerge from a classified briefing at the…
S06E08 – Convictions vs Contradictions In Marketing
From Stan McChrystal’s character formula to brain science that explains why your brilliant marketing idea might be too clever for its own good, we explore why authentic conviction trumps contradictory cleverness every time. Stan McChrystal reveals why character equals conviction…