Steve Davis
A Super-cali-fragilistic-expi-ali-docious Marketing Insight From A Māori – As Inspiring As A Glow Worm In The Dark
I’m just back from a fascinating trip to New Zealand ahead of MCing the South Australian Visitor Information Service Conference later this month, and one offhanded comment by a Kiwi tourist operator has stuck with me. As we were driving…
S08E05 – The Recession Response Episode
When the word “recession” lands, most businesses freeze, and Mike Michalowicz’s deceptively short book reveals why that freeze is the most expensive response of all. Steve whispers the word “recession” in a dark alley at the top of this episode.…
S08E04 – The Duty Of Australians In Business
What does a Henry Lawson poem read aloud on South Australian election night have to do with your small business? More than you might expect. In this episode, Steve Davis and David Olney take Lawson’s poem The Duty of Australians…
Blog With Expertise And Authority – AI Search Tools Have No Appetite For Fluff In The Age Of SGE
A client just showed me a draft blog post one of his outsourced workers “wrote” and it was an atrocious waste of time that gives blogging (and outsourced workers) a bad name. It was a bland collection of sweet terms…
S08E03 – Surviving For The Sake Of Yourself And Your Business
From Ukrainian lecture theatres under air raid sirens to a lawyer’s breakdown in a Sydney office, this episode asks whether you can keep learning, keep building, and keep going when the world feels like it’s coming apart at the seams.…
S08E02 – Marketing vs Spam: An Arms Race Of Idiocy
When an FBI behavioral specialist says you can win trust before you speak a word, and AI spam bots try to do the same thing with a $10 Starbucks voucher, you start to see just how wide that gap has…
S08E01 – Will You Have Fries With Your AI?
From a 19th century Russian novelist’s disarming preface to a 1985 fast food fumble, this episode asks one question that matters more than ever: are you being clever, or are you actually being useful? Mikhail Lermontov wrote a preface designed…
The Ghost in the Bottle: Why Your Best Prospects Might Be Hitting a Dead End
We often say you can’t read the label from inside the bottle. Today, I had to take my own advice. While interrogating our own analytics, I found something startling. Our most “engaging” content, the piece people were spending minutes reading,…
Why You Can’t Read the Label from Inside the Bottle
There’s an old saying in marketing: “It’s impossible to read the label when you’re sitting inside the bottle.” As a business owner, you are too close to your own work. You know the nuances, the history, and the effort. But…
What’s It Like to Be One of Your Customers? The Theory of Mind That Changes Everything
Here’s what my electrician never wondered: What’s it like to be one of my customers? He never imagined the anxiety of trusting someone with three thousand dollars. The frustration of rearranging schedules around his promises. The cascading disruption when he…