Steve Davis
Tread Carefully With AI Tools Because All That Chatters Is Not Gold
Imagine having a chat with a smart and funny stranger at a bar and, next minute, inviting them into your business and giving them full access to your emails, credit cards, accounting systems, website, etc, in an unsupervised role. What’s…
S07E01 – The AI Rant: A Nuanced Rebellion Against Digital Sleepwalking
From hamburger analogies to AI flattery, Steve and David explore why conscious choice matters more than technological convenience when business owners face the seductive promise of automated everything. Steve sets the scene with a restaurant analogy that cuts to the…
E-commerce in the Age of AI: Your Essential Preparation Guide
If you’ve been wondering why your e-commerce efforts feel like pushing water uphill lately, you’re not imagining things. The digital shopping landscape has undergone such a dramatic transformation in the past eighteen months that many business owners are discovering their…
LinkedIn Has Become The Cesspool Of Clickbaiting Vanity And Cheap Shots At AI
Almost every post I see on LinkedIn these days, starts with a line following the same playbook, namely, tease the reader with something counterintuitive, inflammatory, or feigned oversharing. And this is done in service of splashing around in the shallow…
Instagram’s SEO Wake-Up Call: When the Beauty Parade Meets Search Rankings
The digital equivalent of flicking through Women’s Weekly in the doctor’s waiting room just got a serious upgrade. As of this week, Google began indexing public Instagram content from business and creator accounts, potentially transforming a platform notorious for superficial…
S06E09 – Cybersecurity And Your Business – Be Alert Not Alarmed
From medieval Danish raiders demanding tribute to modern ransomware attackers, we explore why paying criminals never works and discover the surprisingly simple steps that keep most digital marauders at bay. Steve and David emerge from a classified briefing at the…
S06E08 – Convictions vs Contradictions In Marketing
From Stan McChrystal’s character formula to brain science that explains why your brilliant marketing idea might be too clever for its own good, we explore why authentic conviction trumps contradictory cleverness every time. Stan McChrystal reveals why character equals conviction…
When Marketing Meets the Muse: The Unexpected Power of Musical Storytelling for Business
Something curious happened when I started documenting my 6am gym sessions through music. What began as a personal creative project has evolved into a piece of content that Scott Fox now uses to communicate his Fitness Habitat SA brand. This…
S06E07 – Should You Apply French Revolution Insights In Branding And Have More Skin In The Game?
From the subtle tyranny of “should” versus the liberating possibilities of “could,” we discover how Jonah Berger’s linguistic research reveals why even the smallest word choices can transform both creativity and collaboration in business. Belle Baker’s thoughtful response to our…
Beyond Brochures: What Visitor Centres Can Teach Us About Purposeful Connection
Last week, I found myself perched at McCracken Estate in Victor Harbor, notepad in hand, surrounded by passionate tourism professionals at the SA Visitor Information Services Network state conference. What unfolded over those two days wasn’t just another industry gabfest,…