Explore Essential Habits For Small Business Success! Dive Into Key Routines In Our Special Round-Up Episode From All 4 Seasons. In this unique round-up episode, we dive deep into the essence of our entire podcast series, extracting and examining the most impactful habits and routines that have surfaced in our discussions. This special edition is […]

Explore Economic Challenges, TED Talk Crafting, AI in Marketing, and Human Connections. Essential Insights for Small Business Success. Let’s Make A Time To Listen. In this episode of Talking About Marketing, Steve Davis and David Olney explore a range of topics that highlight the challenges and opportunities faced by small business owners in today’s dynamic […]

Master Effective Communication, Leverage The 80/20 Principle, And Navigate AI Pitfalls For Greater Impact With Less Effort. In this episode of Talking About Marketing, Steve Davis and David Olney delve into the power of communication, the efficiency of the 80/20 Principle, the pitfalls of relying on AI-generated content, and the allure of doom narratives. The […]

Explore “The Big Potential Of Being Better Together” As We Rethink Teamwork And Collaboration For Success, With A Star Trek Twist. In this thought-provoking episode titled “The Big Potential of Being Better Together,” we explore the profound impact of collaboration and collective effort across various facets of life, from personal relationships to professional environments. The […]

In this episode, unlock the secrets of ‘ideas sex’ in marketing—transform creativity into strategy with our latest insights on innovative thinking and problem-solving. This episode is a deep dive into how you can harness creativity, leadership, and strategic thinking to propel your business forward. In our “Person” segment, we explore the critical role of deadlines […]

In this episode, we dive into AI communication, digital security, and matching conversational tones. In this episode, hosts Steve Davis and David Olney embark on an insightful journey exploring the profound impacts of AI on communication and the essence of human connection. Through their unique four P’s approach—Person, Principles, Problems, and Perspicacity—the episode delves into […]

In this episode, we explore customer irrationality, economic impacts, and cultural shifts in humour with insights from Dan Ariely’s work and Dave Allen’s comedy. In this episode, Steve Davis and David Olney delve into the fascinating world of human irrationality, particularly as it pertains to customer behaviour. Drawing on insights from behavioural economics, the hosts […]

In this episode, we explore “The Expectation Effect,” attention’s role in business, a massive data leak’s impact, and the power of advertising characters. In this episode’s “Person” segment, we dive into “The Expectation Effect” by David Robson, uncovering how our brains function as prediction machines and the profound impact our expectations have on our mental […]

Exploring rest’s role, context in advice, email risks, and viral video virtues, this episode delves into balancing well-being, communication, and digital influence. Welcome to the launch of Series 4 of “Talking About Marketing,” where we dissect the essence of marketing through our unique four P’s approach: Person, Principles, Problems, and Perspicacity. This episode is a […]

Looking to set up the New Year with some new thinking or new habits? David Olney and Steve Davis share the books that affected them the most over the past 12 months. In this bonus episode of “Talking About Marketing”, Steve Davis and David Olney list and briefly discuss their Top 5 books of 2023 […]