From medieval Danish raiders demanding tribute to modern ransomware attackers, we explore why paying criminals never works and discover the surprisingly simple steps that keep most digital marauders at bay. Steve and David emerge from a classified briefing at the…

From Stan McChrystal’s character formula to brain science that explains why your brilliant marketing idea might be too clever for its own good, we explore why authentic conviction trumps contradictory cleverness every time. Stan McChrystal reveals why character equals conviction…

From the subtle tyranny of “should” versus the liberating possibilities of “could,” we discover how Jonah Berger’s linguistic research reveals why even the smallest word choices can transform both creativity and collaboration in business. Belle Baker’s thoughtful response to our…

From Rutger Bregman’s moral ambition to Jefferson Fisher’s communication wisdom, we explore why directness beats dancing around difficult conversations while pondering whether forced ice cream sharing still works in our increasingly individualised world. Rutger Bregman challenges us to create ripple…

From action figures as vanity projects to archetypes as marketing shortcuts, we explore why being recognisable isn’t the same as being authentic (and why your time might be better spent collaborating than creating AI versions of yourself in blister packs).…

From childhood epiphanies to intentional plate placement, we explore how the way you do one thing becomes the way you do everything—and why that matters more than you might think. Will Guidara’s journey from awestruck 12-year-old at the Four Seasons…

From a Kiwi diplomat’s disillusionment at Facebook to a poignant look at our digital social contracts, we explore how the platforms that promised connection became architects of division—and what thoughtful users can do in response. Willie Nelson once said you…

From the liberating power of giving up a PhD to the cynical domain name ‘gifts’ that become tomorrow’s unexpected bills, we explore why failure might just be your most generous teacher (and why David Duchovny agrees). David Duchovny reveals why…

From Rick Caruso’s masterclass in protective foresight to David Lynch’s brilliance in crafting characters we care about, we explore why taking responsibility for what matters might just be the new normal in a world where systems increasingly shrug at our…

From Willie Nelson’s masterclass in brevity to the unsettling world of corporate data harvesting, we explore how sometimes the shortest path to persuasion involves knowing when to stop talking (and when to check those privacy settings). Willie Nelson shows us…