In this episode, unlock the secrets of ‘ideas sex’ in marketing—transform creativity into strategy with our latest insights on innovative thinking and problem-solving. This episode is a deep dive into how you can harness creativity, leadership, and strategic thinking to propel your business forward. In our “Person” segment, we explore the critical role of deadlines […]

In this episode, we dive into AI communication, digital security, and matching conversational tones. In this episode, hosts Steve Davis and David Olney embark on an insightful journey exploring the profound impacts of AI on communication and the essence of human connection. Through their unique four P’s approach—Person, Principles, Problems, and Perspicacity—the episode delves into […]

In this episode, we explore customer irrationality, economic impacts, and cultural shifts in humour with insights from Dan Ariely’s work and Dave Allen’s comedy. In this episode, Steve Davis and David Olney delve into the fascinating world of human irrationality, particularly as it pertains to customer behaviour. Drawing on insights from behavioural economics, the hosts […]

In this episode, we explore “The Expectation Effect,” attention’s role in business, a massive data leak’s impact, and the power of advertising characters. In this episode’s “Person” segment, we dive into “The Expectation Effect” by David Robson, uncovering how our brains function as prediction machines and the profound impact our expectations have on our mental […]

Exploring rest’s role, context in advice, email risks, and viral video virtues, this episode delves into balancing well-being, communication, and digital influence. Welcome to the launch of Series 4 of “Talking About Marketing,” where we dissect the essence of marketing through our unique four P’s approach: Person, Principles, Problems, and Perspicacity. This episode is a […]

Looking to set up the New Year with some new thinking or new habits? David Olney and Steve Davis share the books that affected them the most over the past 12 months. In this bonus episode of “Talking About Marketing”, Steve Davis and David Olney list and briefly discuss their Top 5 books of 2023 […]

Dive into an episode where musical theatre wisdom meets our first ‘not recommended’ book review, all while unraveling the paradox of authenticity in an AI-driven world. In the latest episode of “Talking About Marketing” with Steve Davis and David Olney, we explore the intersection of art, leadership, and AI in the modern business world. Our […]

Ask yourself, “What Would Arnold Schwarzenegger Do?” Join us for mind-changing strategies, life lessons, practical business principles, and tech insights. Hasta la vista, baby! In this blockbuster episode of the Talking About Marketing Podcast, Steve and David Olney delve into the intriguing world of mind-changing strategies and powerful principles for business success, drawing inspiration from […]

Pull that handle. Do coins trickle down? Not every time. And that is what hooks humans into addiction. And so it is with social media, says Will Storr. In this seventh episode of the third series of Talking About Marketing, we start by reflecting on just what it is that holds so many of us […]

In the 80s it was “fake it ’til you’ve made it” but David Olney argues start with competence and confidence will follow. Steve notes that’s a great way to approach an interview with Peter Goers on ABC Adelaide. In this sixth episode of the third series of Talking About Marketing, we start by going back […]