In this episode of Talking About Marketing, Steve and David delve into Dostoevsky’s wisdom on self-awareness and authenticity, explore the delicate balance between cynicism and trust in Hope for Cynics, confront the dangers of superficial AI-generated engagement on LinkedIn, and analyse Fiverr’s bold new ad campaign that claims “nobody cares” if you use AI as […]
Category: Podcast
S05E05 – Go With Your Gut – In Praise Of Instinct
In this episode, Steve and David explore the deep connection between our instinctual, animalistic “wild creature mind” and how it impacts our personal well-being and professional life, and discuss the importance of balancing clever marketing with genuine connection. In this episode of Talking About Marketing, Steve and David begin by diving into the concept of […]
S05E04 – Fit For Market (And Life)
Explore how well-being, marketing principles, and timeless campaigns intersect to help small business owners thrive, personally and professionally. In this episode, Steve and David dive into the power of small habits and mindset shifts that boost both personal well-being and business growth. In the “Person” segment, they share the story behind Steve’s fitness journey, emphasising […]
S05E03 – Posturefest – Just What The Doctor Ordered
Steve Davis and David Olney explore the power of ‘posture’ in professional relationships, highlighting how confidence, trust, and strategic positioning influence success in business and personal interactions. In this episode of “Talking About Marketing,” titled “Posturefest – Just What The Doctor Ordered,” Steve Davis and David Olney delve into the multifaceted concept of ‘posture’ in […]
S05E02 – It’s Time To Be Present And Leave Twitter
In a world that pulls us in countless directions, mastering the art of staying present and crafting messages that resonate is more crucial than ever. In this episode of Talking About Marketing, Steve Davis and David Olney take us on a journey through mindfulness, the art of leadership, crafting compelling marketing messages, and the enduring […]
S05E01 – Dealing With Daily Frustrations
Discover how precise market targeting and impactful communication can transform your small business, alongside critiques of outdated marketing tactics and nostalgic ads. In this episode of Talking About Marketing, Steve Davis and David Olney explore the critical factors shaping small business success in today’s challenging landscape. They begin by discussing the importance of structured, meaningful […]
S04E09 – Small Business, Big Habits: Insights from The Talking About Marketing Collection
Explore Essential Habits For Small Business Success! Dive Into Key Routines In Our Special Round-Up Episode From All 4 Seasons. In this unique round-up episode, we dive deep into the essence of our entire podcast series, extracting and examining the most impactful habits and routines that have surfaced in our discussions. This special edition is […]
S04E08 – Let’s Make A Date To Talk
Explore Economic Challenges, TED Talk Crafting, AI in Marketing, and Human Connections. Essential Insights for Small Business Success. Let’s Make A Time To Listen. In this episode of Talking About Marketing, Steve Davis and David Olney explore a range of topics that highlight the challenges and opportunities faced by small business owners in today’s dynamic […]
S04E07 – Always Look On The 80/20 Side Of Life
Master Effective Communication, Leverage The 80/20 Principle, And Navigate AI Pitfalls For Greater Impact With Less Effort. In this episode of Talking About Marketing, Steve Davis and David Olney delve into the power of communication, the efficiency of the 80/20 Principle, the pitfalls of relying on AI-generated content, and the allure of doom narratives. The […]
S04E06 – The Big Potential Of Being Better Together
Explore “The Big Potential Of Being Better Together” As We Rethink Teamwork And Collaboration For Success, With A Star Trek Twist. In this thought-provoking episode titled “The Big Potential of Being Better Together,” we explore the profound impact of collaboration and collective effort across various facets of life, from personal relationships to professional environments. The […]