Dive into an episode where musical theatre wisdom meets our first ‘not recommended’ book review, all while unraveling the paradox of authenticity in an AI-driven world. In the latest episode of “Talking About Marketing” with Steve Davis and David Olney, we explore the intersection of art, leadership, and AI in the modern business world. Our […]

Ask yourself, “What Would Arnold Schwarzenegger Do?” Join us for mind-changing strategies, life lessons, practical business principles, and tech insights. Hasta la vista, baby! In this blockbuster episode of the Talking About Marketing Podcast, Steve and David Olney delve into the intriguing world of mind-changing strategies and powerful principles for business success, drawing inspiration from […]

Pull that handle. Do coins trickle down? Not every time. And that is what hooks humans into addiction. And so it is with social media, says Will Storr. In this seventh episode of the third series of Talking About Marketing, we start by reflecting on just what it is that holds so many of us […]

In the 80s it was “fake it ’til you’ve made it” but David Olney argues start with competence and confidence will follow. Steve notes that’s a great way to approach an interview with Peter Goers on ABC Adelaide. In this sixth episode of the third series of Talking About Marketing, we start by going back […]

Social media has long been the place where we’ve been trained to share the little moments, large moments, aspirational moments, and fake moments of our lives and businesses, but have we had too much of a good thing? In this fifth episode of the third series of Talking About Marketing, we focus on some sobering […]

We return to lighter topics this episode, with Barbie’s saturation in perfection and Oscar Wilde’s clever marketing ploy; with a dash of David Sandler pain. In this fourth episode of the third series of Talking About Marketing, we start with some glittering insights from the world of Barbie. Yes, Barbie is a toy but some […]

The “darker” emotional states of misery and tragedy are explored this episode because we have much to learn from them, but we do lighten things up with a solid dash of community. In this third episode of the third series of Talking About Marketing, we start with the first of three insights from the new […]

Why should you not be unnecessarily anxious about undertaking a new activity? Because you already have valuable experience, skills, and mentors, which means you never start from zero. In this second episode of the third series of Talking About Marketing, we turn our attention to acknowledging the inner potential we all have, individually and in […]

It’s hard to write sales copy that doesn’t feel “salesy”, says Ray Edwards, which is why he wrote a book that breaks down the process step-by-step. In this first episode of the third series of Talking About Marketing, we turn our attention to the all important task of writing words that “sell”. But before we […]

How much does AI really understand? How much have we made ourselves its slave through our social media usage? And what does this mean for our marketing efforts? In this final episode of the second series of Talking About Marketing, we turn our attention to the endeavour of human craft as well as our proclivity […]