Category Podcast
S09E02 – Take Your Profit First
Mike Michalowicz reckons you should pay yourself before you pay anyone else, and Steve and David spend an episode working out whether that’s financial wisdom or just your grandmother’s envelope system with better branding. Steve and David spend this episode…
S09E01 – The Answer Economy Raises Important Questions For Your Business
Google used to hand you a list. Now it hands you an answer, and Steve and David unpack what that quiet swap is doing to our brains, our buying decisions, and our businesses. Pete Blackshaw’s forthcoming book, The Answer Economy,…
S08E09 – Are You Talking To Me? Social Media Marketing In The Angertainment Era
From Ed Koper’s anatomy of online rage to Clive Palmer’s tone-deaf TV ads, this episode maps the eight ways social media tries to hijack your brain, and hands small business owners a calm, clear path through. Ed Koper’s book Angertainment…
S08E08 – If You Are Not Engineering Your Time In This Age It Will Be Engineered For You
David Epstein’s Inside the Box makes the case that constraints are a gift, and this episode arrives at a moment when Google has quietly stopped pretending your website matters to them. David Epstein’s Inside the Box argues that the freedom…
S08E07 – When You Lose, Don’t Lose The Lesson
From a donkey that refused to stay buried to a Ford ad that would need trigger warnings in 2026, Steve and David explore John C. Maxwell’s How to Get a Return on Failure and why your worst week in business…
S08E06 – Working With Your Whole Brain Costs Peanuts
From Jill Bolte Taylor’s four-character brain map to the timeless emotional archetypes of Charlie Brown and Snoopy, this episode reveals why your best business decisions start with knowing which part of your brain is currently running the meeting. Jill Bolte…
S08E05 – The Recession Response Episode
When the word “recession” lands, most businesses freeze, and Mike Michalowicz’s deceptively short book reveals why that freeze is the most expensive response of all. Steve whispers the word “recession” in a dark alley at the top of this episode.…
S08E04 – The Duty Of Australians In Business
What does a Henry Lawson poem read aloud on South Australian election night have to do with your small business? More than you might expect. In this episode, Steve Davis and David Olney take Lawson’s poem The Duty of Australians…
S08E03 – Surviving For The Sake Of Yourself And Your Business
From Ukrainian lecture theatres under air raid sirens to a lawyer’s breakdown in a Sydney office, this episode asks whether you can keep learning, keep building, and keep going when the world feels like it’s coming apart at the seams.…
S08E02 – Marketing vs Spam: An Arms Race Of Idiocy
When an FBI behavioral specialist says you can win trust before you speak a word, and AI spam bots try to do the same thing with a $10 Starbucks voucher, you start to see just how wide that gap has…