The secret to planning well is to understand that planning does not come naturally; being an expert in one field does not mean we have expertise in planning In this episode of Talking About Marketing, we ask, why planning often fails and the short answer is that it often boils down to the planning fallacy. […]

The only ‘trick’ in content marketing is that the content needs to help your ideal customers In this episode of Talking About Marketing, we ask, why answer people’s questions? As you’ll hear in the discussion, there are compelling reasons for revisiting your website content and running the simple “what’s in it for me” test on […]

Revisiting “storytelling” for marketers In this first episode of Talking About Marketing, we cover storytelling by doing a dive into some academic literature to see if we can give you some handy starting points for refreshing your content marketing. For our first segment, however, we go a little philosophical as Steve shares some insights from […]

The test episode of the podcast This is a test file for our new Talking About Marketing podcast launching September 6, 2022. We hope you’ll find this helpful if you’re wanting to thrive as a business owner or as a business leader. You’ll get insights to help you personally and professionally, with discussion about principles […]