Category Podcast
S05E01 – Dealing With Daily Frustrations
Discover how precise market targeting and impactful communication can transform your small business, alongside critiques of outdated marketing tactics and nostalgic ads. In this episode of Talking About Marketing, Steve Davis and David Olney explore the critical factors shaping small…
S04E09 – Small Business, Big Habits: Insights from The Talking About Marketing Collection
Explore Essential Habits For Small Business Success! Dive Into Key Routines In Our Special Round-Up Episode From All 4 Seasons. In this unique round-up episode, we dive deep into the essence of our entire podcast series, extracting and examining the…
S04E08 – Let’s Make A Date To Talk
Explore Economic Challenges, TED Talk Crafting, AI in Marketing, and Human Connections. Essential Insights for Small Business Success. Let’s Make A Time To Listen. In this episode of Talking About Marketing, Steve Davis and David Olney explore a range of…
S04E07 – Always Look On The 80/20 Side Of Life
Master Effective Communication, Leverage The 80/20 Principle, And Navigate AI Pitfalls For Greater Impact With Less Effort. In this episode of Talking About Marketing, Steve Davis and David Olney delve into the power of communication, the efficiency of the 80/20…
S04E06 – The Big Potential Of Being Better Together
Explore “The Big Potential Of Being Better Together” As We Rethink Teamwork And Collaboration For Success, With A Star Trek Twist. In this thought-provoking episode titled “The Big Potential of Being Better Together,” we explore the profound impact of collaboration…
S04E05 – Be Open To Ideas Sex
In this episode, unlock the secrets of ‘ideas sex’ in marketing—transform creativity into strategy with our latest insights on innovative thinking and problem-solving. This episode is a deep dive into how you can harness creativity, leadership, and strategic thinking to…
S04E04 – Communicating In The Wake Of The AI Big Bang
In this episode, we dive into AI communication, digital security, and matching conversational tones. In this episode, hosts Steve Davis and David Olney embark on an insightful journey exploring the profound impacts of AI on communication and the essence of…
S04E03 – Can You Predict How Irrational Your Customers Are?
In this episode, we explore customer irrationality, economic impacts, and cultural shifts in humour with insights from Dan Ariely’s work and Dave Allen’s comedy. In this episode, Steve Davis and David Olney delve into the fascinating world of human irrationality,…
S04E02 – Pay Attention To Your Expectations
In this episode, we explore “The Expectation Effect,” attention’s role in business, a massive data leak’s impact, and the power of advertising characters. In this episode’s “Person” segment, we dive into “The Expectation Effect” by David Robson, uncovering how our…
S04E01 – Context Is King: How Not To Break In An Over-Stimulated World
Exploring rest’s role, context in advice, email risks, and viral video virtues, this episode delves into balancing well-being, communication, and digital influence. Welcome to the launch of Series 4 of “Talking About Marketing,” where we dissect the essence of marketing…