Category Podcast
S03E08 – What Would Arnold Schwarzenegger Do?
Ask yourself, “What Would Arnold Schwarzenegger Do?” Join us for mind-changing strategies, life lessons, practical business principles, and tech insights. Hasta la vista, baby! In this blockbuster episode of the Talking About Marketing Podcast, Steve and David Olney delve into…
S03E07 – The Slot Machine Of Human Status
Pull that handle. Do coins trickle down? Not every time. And that is what hooks humans into addiction. And so it is with social media, says Will Storr. In this seventh episode of the third series of Talking About Marketing,…
S03E06 – Competence Before Confidence Especially With Peter Goers
In the 80s it was “fake it ’til you’ve made it” but David Olney argues start with competence and confidence will follow. Steve notes that’s a great way to approach an interview with Peter Goers on ABC Adelaide. In this…
S03E05 – Social Media And The Shareworthy Case Of Digital Fatigue
Social media has long been the place where we’ve been trained to share the little moments, large moments, aspirational moments, and fake moments of our lives and businesses, but have we had too much of a good thing? In this…
S03E04 – A Perfect Day With Barbie And A Green Carnation
We return to lighter topics this episode, with Barbie’s saturation in perfection and Oscar Wilde’s clever marketing ploy; with a dash of David Sandler pain. In this fourth episode of the third series of Talking About Marketing, we start with…
S03E03 – Misery, Tragedy, And Community
The “darker” emotional states of misery and tragedy are explored this episode because we have much to learn from them, but we do lighten things up with a solid dash of community. In this third episode of the third series…
S03E02 – You Never Start From Zero
Why should you not be unnecessarily anxious about undertaking a new activity? Because you already have valuable experience, skills, and mentors, which means you never start from zero. In this second episode of the third series of Talking About Marketing,…
S03E01 – How To Write Copy That Sells
It’s hard to write sales copy that doesn’t feel “salesy”, says Ray Edwards, which is why he wrote a book that breaks down the process step-by-step. In this first episode of the third series of Talking About Marketing, we turn…
S02E09 – Understanding The Meganet
How much does AI really understand? How much have we made ourselves its slave through our social media usage? And what does this mean for our marketing efforts? In this final episode of the second series of Talking About Marketing,…
S02E08 – The 49 Rules
If you find yourself pitching and presenting even when you are sceptical a sale will result, it is time to seek the power of the future yes It’s one thing to be good at marketing. In marketing, you choose the…