We return to lighter topics this episode, with Barbie’s saturation in perfection and Oscar Wilde’s clever marketing ploy; with a dash of David Sandler pain. In this fourth episode of the third series of Talking About Marketing, we start with…

The “darker” emotional states of misery and tragedy are explored this episode because we have much to learn from them, but we do lighten things up with a solid dash of community. In this third episode of the third series…

It’s hard to write sales copy that doesn’t feel “salesy”, says Ray Edwards, which is why he wrote a book that breaks down the process step-by-step. In this first episode of the third series of Talking About Marketing, we turn…

How much does AI really understand? How much have we made ourselves its slave through our social media usage? And what does this mean for our marketing efforts? In this final episode of the second series of Talking About Marketing,…

If you find yourself pitching and presenting even when you are sceptical a sale will result, it is time to seek the power of the future yes It’s one thing to be good at marketing. In marketing, you choose the…

With news and events sites like Glam Adelaide and CityMag feeding us a fare of headlines spruiking the new and novel, how do tried-and-true businesses survive and thrive? Continuing on from our discussion in episode 6, The lost art of…

How do you get through to your customers and potential customers in this era when pleasure is not only expected but still leaves them jaded? It’s hard to be novel and the star of the show these days, for any…

To succeed in business we don’t need to do clever things, we just need to do less dumb things Why do smart people do dumb things? This is the question posed by author Keith Cunningham and discussed by David and…

Exploring the gap between a leaders’ vision of what their teams should be doing and their teams’ understanding of and ability to do what they do If you’re a founder (or you work for one), you will find this episode…