Category Podcast
S02E03 – Which Sunglasses Would Heroes Wear?
Is being the hero leading your business really a solo role? We do tend to think of heroes as solo champions who save the world. But no hero (or business leader) is an island. Even the iconic hero, Superman, relied…
S02E02 – Belonging To The Brand
Would you join a community build around your brand? If you’re anything like Groucho Marx, you’d refuse to join any club that would have you as a member, which is why this episode might make some uncomfortable and challenging listening,…
S02E01 – Saying No To Pulling The Wool Over People’s Eyes
The marketing rebellion is here. Are you with us? This is an important start to our second season. Through the Marketing Rebellion book by Mark Schaeffer, we are all reminded that we control only a small slither of our branding…
S01E09 – Words To Make The World Do Your Bidding
Why you should validate and fascinate people Don’t you wish you could weave some words and have people fall under your spell? In the Principles section, David explains how author, Blair Warren, has compiled a list of 27 words that…
S01E08 – Strategic Alignment And Customer Obsession
Empowered employees are the secret to success All the research says empowered employees make a huge and positive impact on businesses but the concept scares the living daylights out of owners and managers. That’s why, smart speakers and authors like…
S01E07 – Be Useful, Grateful, And Valuable
Distilling insights from Joe Polish’s What’s In It For Them Joe Polish is a highly capable marketer, but he surprised David and Steve by inserting the word “grateful” into his mantra that we should approach networking, relationships, and business, with…
S01E06 – To Sell Is Human
You can’t just sell to people, you need to build a relationship with them Not everybody feels comfortable “selling”. In fact, most of us feel darn right uncomfortable at the thought of “working someone” so you can get them where…
S01E05 – Burn Social Media Down
There are times you simply need to destroy what exists in order to replace it with something better We go back to 2015 to start this episode of Talking About Marketing, in which we consider whether we should burn social…
S01E04 – Writing Without BS
I have made this longer than usual because I have not had time to make it shorter In this episode of Talking About Marketing, we discuss how to be clearer and more engaging in our communication; in short, writing without…
S01E03 – The Planning Fallacy
The secret to planning well is to understand that planning does not come naturally; being an expert in one field does not mean we have expertise in planning In this episode of Talking About Marketing, we ask, why planning often…