How much does AI really understand? How much have we made ourselves its slave through our social media usage? And what does this mean for our marketing efforts? In this final episode of the second series of Talking About Marketing,…

If you find yourself pitching and presenting even when you are sceptical a sale will result, it is time to seek the power of the future yes It’s one thing to be good at marketing. In marketing, you choose the…

With news and events sites like Glam Adelaide and CityMag feeding us a fare of headlines spruiking the new and novel, how do tried-and-true businesses survive and thrive? Continuing on from our discussion in episode 6, The lost art of…

How do you get through to your customers and potential customers in this era when pleasure is not only expected but still leaves them jaded? It’s hard to be novel and the star of the show these days, for any…

To succeed in business we don’t need to do clever things, we just need to do less dumb things Why do smart people do dumb things? This is the question posed by author Keith Cunningham and discussed by David and…

Exploring the gap between a leaders’ vision of what their teams should be doing and their teams’ understanding of and ability to do what they do If you’re a founder (or you work for one), you will find this episode…

Is being the hero leading your business really a solo role? We do tend to think of heroes as solo champions who save the world. But no hero (or business leader) is an island. Even the iconic hero, Superman, relied…

Would you join a community build around your brand? If you’re anything like Groucho Marx, you’d refuse to join any club that would have you as a member, which is why this episode might make some uncomfortable and challenging listening,…

The marketing rebellion is here. Are you with us? This is an important start to our second season. Through the Marketing Rebellion book by Mark Schaeffer, we are all reminded that we control only a small slither of our branding…