From hamburger analogies to AI flattery, Steve and David explore why conscious choice matters more than technological convenience when business owners face the seductive promise of automated everything. Steve sets the scene with a restaurant analogy that cuts to the…

From a Kiwi diplomat’s disillusionment at Facebook to a poignant look at our digital social contracts, we explore how the platforms that promised connection became architects of division—and what thoughtful users can do in response. Willie Nelson once said you…

Discover how precise market targeting and impactful communication can transform your small business, alongside critiques of outdated marketing tactics and nostalgic ads. In this episode of Talking About Marketing, Steve Davis and David Olney explore the critical factors shaping small…

In the 80s it was “fake it ’til you’ve made it” but David Olney argues start with competence and confidence will follow. Steve notes that’s a great way to approach an interview with Peter Goers on ABC Adelaide. In this…

Why should you not be unnecessarily anxious about undertaking a new activity? Because you already have valuable experience, skills, and mentors, which means you never start from zero. In this second episode of the third series of Talking About Marketing,…

Why you should validate and fascinate people Don’t you wish you could weave some words and have people fall under your spell? In the Principles section, David explains how author, Blair Warren, has compiled a list of 27 words that…