Social media has long been the place where we’ve been trained to share the little moments, large moments, aspirational moments, and fake moments of our lives and businesses, but have we had too much of a good thing? In this fifth episode of the third series of Talking About Marketing, we focus on some sobering […]

We return to lighter topics this episode, with Barbie’s saturation in perfection and Oscar Wilde’s clever marketing ploy; with a dash of David Sandler pain. In this fourth episode of the third series of Talking About Marketing, we start with some glittering insights from the world of Barbie. Yes, Barbie is a toy but some […]

The “darker” emotional states of misery and tragedy are explored this episode because we have much to learn from them, but we do lighten things up with a solid dash of community. In this third episode of the third series of Talking About Marketing, we start with the first of three insights from the new […]

Why should you not be unnecessarily anxious about undertaking a new activity? Because you already have valuable experience, skills, and mentors, which means you never start from zero. In this second episode of the third series of Talking About Marketing, we turn our attention to acknowledging the inner potential we all have, individually and in […]

It’s hard to write sales copy that doesn’t feel “salesy”, says Ray Edwards, which is why he wrote a book that breaks down the process step-by-step. In this first episode of the third series of Talking About Marketing, we turn our attention to the all important task of writing words that “sell”. But before we […]

How much does AI really understand? How much have we made ourselves its slave through our social media usage? And what does this mean for our marketing efforts? In this final episode of the second series of Talking About Marketing, we turn our attention to the endeavour of human craft as well as our proclivity […]

If you find yourself pitching and presenting even when you are sceptical a sale will result, it is time to seek the power of the future yes It’s one thing to be good at marketing. In marketing, you choose the areas to fish and select the right bait and plan the finer details of your […]

With news and events sites like Glam Adelaide and CityMag feeding us a fare of headlines spruiking the new and novel, how do tried-and-true businesses survive and thrive? Continuing on from our discussion in episode 6, The lost art of delayed gratification, this time, David and Steve ponder the challenges we all face when the […]

How do you get through to your customers and potential customers in this era when pleasure is not only expected but still leaves them jaded? It’s hard to be novel and the star of the show these days, for any more than Andy Warhol’s famed “15 minutes” because all of us are saturated with pleasure […]

To succeed in business we don’t need to do clever things, we just need to do less dumb things Why do smart people do dumb things? This is the question posed by author Keith Cunningham and discussed by David and Steve in this episode. One hint might relate to how much time smart people spend […]