Category Digital Marketing
The Non-Influencer’s Guide to Professional Smartphone Content (No Ring Light Required)

“Photography, in my experience, has the miraculous power of transferring wine into water.” — Oscar Wilde Oscar got it backwards (deliberately, I suspect), but there’s something rather magical about capturing moments that transform the ordinary into something worth sharing. And…
The Lost Art of Handwritten Notes: When Analogue Beats Digital in Business Communication

In an age where our thumbs dance across glass screens and our inboxes overflow with perfectly formatted templates, there exists a rebellious act of business communication so powerful it borders on the revolutionary: the handwritten note. When Ink Meets Intent:…
A Lesson in Email Marketing: Harris Scarfe’s Less-Than-Personal Anniversary Message

I feel so bonded to Harris Scarfe now. Our three year anniversary has been noted by them sending me a special offer addressed to “Hi”. Not only is that a touching sentiment, but they’ve also helped me avoid embarrassment by foolishly expecting…
Why Are My Emails Being Blocked: The New Email Deliverability Rules Of No Uniform, No Entry

The way email is delivered around the world has undergone a seismic shift this month (February 2024), similar to what happens when someone’s at your front door. Imagine hearing a knock; you approach, peer through the peephole, and decide whether…
Airbnb Does Not Want Us Staying On Eyre Peninsula This Holiday Season

UPDATE: This story now has a happy ending. See below. There’s an old saying in marketing that the first impression is the last impression. With the increasing sophistication of digital platforms, particularly in the hospitality and tourism industry, it’s easier…
Tuning The Social Side Of Radio: Notes from the South Australian Community Broadcasters Association Conference

Radio is a medium where magic happens and then it’s gone, which is why I was asked to speak at the SA Community Broadcasters Association state conference about the social side of radio; the other dimension where social media can…
Hallelujah: New resources to boost online security for small business

When I mention online security for small business I do note that many, many business people’s eyes just glaze over. I get it. It can be a dry topic and one in which pedlars of solutions ramp up the rhetoric…